A Step-by-step exercise for

creating a Mission Statement

ranashahbazconsultancy
 Mission Statement

Name Roll #

Name of Group Leader

Name of other group members

Submitted to
Business Name
Before developing a full para of Mission Statement,
let’s learn the definition of Mission Statement.

a simplified definition can be;

‘a formal summary of the aims and values of a

company, organization, or individual.’
 Before answering components, answer these three question first.

1. Who we are?

2. What we stand for?

3. What do we do?

4. Why do we do it?
 Customers Product/Services

What are the main products or services that

Who are your customers? How do you benefit them? you offer? Their uniqueness?
Markets Technology

In which geographical markets do you operate? What is the firm’s basic technology?
Concern for survival Philosophy

Is the firm committed to growth and financial What are the basic beliefs, values and
soundness? philosophies that guide an organization?
Self-concept Concern for public image

What are the firm’s strengths, competencies or Is the firm socially responsible and
competitive advantages? environmentally friendly?
Concern for employees

How does a company treat its employees?

 Now your mission statement in a para format
(Please note, your mission statement must not exceed more than 250 words)

Marks Obtained CLO