An assignment on Companies

with most and least CSR;

Mission Analysis

5/30/2016

Course Title: Strategic Management (4105)

Submitted to
Abu Sayef Md Muntaquimul Bari Chowdhuri
Assistant Professor,
Department of Management Studies

Submitted by

Sajid Kamal, ID: 1488

Isteak Ahmed, ID: 1478
Faisal Bin Didar, ID: 1489
Fahim Hasanul Islam, ID: 1503
Robiul Islam, ID: 1509
Md. Mehedi Hasan, ID: 2319
S. M. Lutfar Rahman, ID: 1515

Students,
Department of Accounting and
Information Systems

Jahangirnagar University, Savar, Dhaka.

Letter of Transmittal

30th May 2016

Abu Sayef Md Muntaquimul Bari Chowdhuri

Assistant Professor,
Department of Management Studies
Jahangirnagar University

Subject: Submission of Mission Analysis Report

Dear Sir,
We are very pleased to submit to you our Mission Analysis report titled An assignment on
Companies with most and least CSR; Mission Analysis prepared as a part of the requirement of
BBA program of Department of Accounting and Information Systems, Jahangirnagar University .
Working on this report was a great learning experience for us as we got to learn how to analyze
mission statements. Preparing this report has provided us with an opportunity to get some insight
on mission statements of different companies. We thank you very much for letting us have the
chance to work on this topic and hope that it meets your expectations and standards. We hope you
will find the report to be systematic and reliable.

We would like to take this opportunity to thank you for all the support and guidelines that you
have provided, which we hope to continue getting in the future.

Sincerely yours,

Sajid Kamal, ID: 1488

Isteak Ahmed, ID: 1478
Faisal Bin Didar, ID: 1489
Fahim Hasanul Islam, ID: 1503
Robiul Islam, ID: 1509
Md. Mehedi Hasan, ID: 2319
S. M. Lutfar Rahman, ID: 1515

Students,
Department of Accounting and Information Systems
Jahangirnagar University
Savar, Dhaka.
According to the report of Forbes, top 10 Companies in terms of CSR are:
1. Microsoft (72.97)
2. The Walt Disney Company (72.83)
3. Google (72.71)
4. BMW (72.14)
5. Daimler(70.21)
6. Sony (69.49)
7. Intel (69.32)
8. Volkswagen (69.29)
9. Apple (69.21)
10. Nestle (69.00)

Least admired companies in terms of CSR are:

1. Heineken
2. Pernod Ricard
3. Carlsberg
4. Asahi Breweries
5. Kirin Holdings
Mission Statement:
At Microsoft, our mission is to enable people and businesses throughout the world to realize
their full potential. We consider our mission statement a commitment to our customers. We
deliver on that commitment by striving to create technology that is accessible to everyoneof
all ages and abilities. Microsoft is one of the industry leaders in accessibility innovation and in
building products that are safer and easier to use.

Mission Components Evaluation

Customers Yes
Products or Services Yes
Markets No
Technology Yes
Survival, Growth, Profits Yes
Philosophy No
Self-Concept Yes
Public Image No
Employees No
Mission Statement:
"The mission of The Walt Disney Company is to be one of the world's leading producers and
providers of entertainment and information. Using our portfolio of brands to differentiate our
content, services and consumer products, we seek to develop the most creative, innovative and
profitable entertainment experiences and related products in the world."

Mission Components Evaluation

Customers No
Products or Services Yes
Markets Yes
Technology Yes
Survival, Growth, Profits No
Philosophy No
Self-Concept Yes
Public Image No
Employees No
Mission Statement:
To organize the world's information and make it universally accessible and useful.

Mission Components Evaluation

Customers No
Products or Services No
Markets No
Technology Yes
Survival, Growth, Profits No
Philosophy Yes
Self-Concept Yes
Public Image No
Employees No
Mission Statement:
The BMW Group is the world's leading provider of premium products and premium services
for individual mobility.

Mission Components Evaluation

Customers No
Products or Services No
Markets No
Technology Yes
Survival, Growth, Profits No
Philosophy Yes
Self-Concept Yes
Public Image No
Employees No
Mission Statement:
At Sony, our mission is to be a company that inspires and fulfills your curiosity.
Our unlimited passion for technology, content and services and relentless pursuit of innovation,
drives us to deliver ground-breaking new excitement and entertainment in ways that only Sony
can.
Creating unique new cultures and experiences.
Everything we do, is to move you emotionally.

Mission Components Evaluation

Customers Yes
Products or Services Yes
Markets Yes
Technology Yes
Survival, Growth, Profits No
Philosophy Yes
Self-Concept Yes
Public Image No
Employees No
Mission Statement:
Nestl is the world's leading nutrition, health and wellness company. Our mission of "Good
Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a
wide range of food and beverage categories and eating occasions, from morning to night.

Mission Components Evaluation

Customers Yes
Products or Services Yes
Markets Yes
Technology No
Survival, Growth, Profits No
Philosophy Yes
Self-Concept Yes
Public Image No
Employees No
Mission Statement:
At Volkswagen it is our mission to build long term strategic partnerships with our customers.
To assist them in making the right choices for their business needs, by minimising fleet costs
and providing world class customer service.

Mission Components Evaluation

Customers Yes
Products or Services Yes
Markets No
Technology No
Survival, Growth, Profits No
Philosophy Yes
Self-Concept No
Public Image Yes
Employees No
 Our Company

Mission Statement:
We will operate at the highest levels of ethics and compliance with a focus on exemplary
corporate governance. To provide quality medical products with superior value to health care
providers and end users, improving patient care and enhancing the quality of peoples lives. We
will lead our industry in the application of appropriate technologies.

Mission Components Evaluation

Customers Yes
Products or Services Yes
Markets No
Technology No
Survival, Growth, Profits No
Philosophy Yes
Self-Concept Yes
Public Image Yes
Employees No
 Competitive Forces
Moddys Manuals
Merging, or Moody's, Manuals are an annual series of bound volumes containing brief reports
on companies. Financial and textual information is culled from SEC filings and other sources. Each
years volumes are divided into manuals named for the types of companies they contain:
Industrial Manual, Bank & Finance Manual, International Manual, etc. An annual paper index
entitled Merging Complete Corporate Index identifies which companies are covered and in which
manuals they can be found (we have these indices from 2001-present). This Index is shelved with
the manuals.
Online access to these manuals is also available through Merging Web Reports, although not all
manuals and years are included, and the print quality is sometimes poor.
From 1900-1998, these books were commonly known as Moodys Manuals until the brand
was changed to Merging in 1999.
Industry WEEK
Industry Week is a trade publication and web site owned by Penton Media. It is a business-to-
business (B2B) magazine brand that produces print, e-media, research and in-person products.
Its editorial offices are in Cleveland, Ohio, and its editor-in-chief is Steve Minter.
Industry Week provides manufacturing executives with key insights on and analysis of trends,
news, operational knowledge and research, as well as facilitating peer-to-peer conversation
amongst the global manufacturing management community.
Forbes:
Forbes is an American business magazine. Published bi-weekly, it features original articles on
finance, industry, investing, and marketing topics. Forbes also reports on related subjects such
as technology, communications, science, and law.
Fortune
Fortune is a multinational business magazine, published by Time Inc. and headquartered in New
York City. The publication was founded by Henry Luce in 1929. The magazine competes with
Forbes and Bloomberg BusinessWeek in the national business magazine category and
distinguishes itself with long, in-depth feature articles. The magazine is best known for the
Fortune 500, a ranking of companies by revenue that it has published annually since 1955
Business Week:
BusinessWeek, known until 2010 as BusinessWeek, is a weekly business magazine published by
Bloomberg L.P. BusinessWeek was founded in 1929, the magazine was created to provide
information and interpretation about what was happening in the business world. It is
headquartered in New York City.

The Value Line Investment Survey

Have you ever opened the statement that your mutual fund company sent to you, then looked
at the returns and thought, "I could do better than that"?

It's an increasingly common feeling, as the returns generated by many equity mutual funds often
leave investors frustrated. If you want to try your hand at picking stocks but don't know where
to start, the Value Line Investment Survey can help.

The Survey
The Value Line Investment Survey consists of professional research and recommendations on
approximately 1,700 stocks. According to Value Line, this represents " approximately 95% of
the trading volume of all stocks traded in U.S. markets " The Survey also provides weekly
updates on the financial markets, recommended portfolios, developments involving covered
securities and special topical reports. For would-be stock pickers, Value Line provides an easy
way to start your research.

Duns Business Rankings or Dun and Bradstreet Business Rankings:

Dun & Bradstreet, Inc. (NYSE: DNB) is an American public company headquartered in Short Hills,
a community in Millburn, New Jersey, US that provides commercial data to businesses on credit
history, business-to-business sales and marketing, counterparty risk exposure, supply chain
management, lead scoring and social identity matching. Often referred to as D&B, the companys
database contains information on more than 235 million companies across 200 countries
worldwide. Dun & Bradstreet has been listed on the Fortune 500 and was one of the first
companies to be publicly traded on the New York Stock Exchange. This publication ranks over
25,000 of the nation's leading private and public businesses by size as measured by sales volume
and number of employees. These indicators are also used to rank these businesses within each
state, within industry categories, and within the private/foreign-owned designation.
Standard & Poors Industry Surveys

Standard & Poors Industry Surveys are by industry and names have changed somewhat over time
and new reports have been added. Within the survey there are often rankings/figures but each has
tables in the rear of the report that give much financial information by company by financial
statement. S&P currently publishes them online only in their Net Advantage product which has
current and some historical copies.
References:
1. www.forbes.com
2. https://www.microsoft.com/enable/microsoft/mission.aspx
3. http://disneycompanyprofile.weebly.com/
4. www.google.com
5. http://www.sony.net/SonyInfo/
6. www.strategicmanagementinsight.com/mission-statements/nestle-mission-
statement.html
7. http://www.volkswagen-me.com/