Type of Entrepreneurship and

Entrepreneurial Mindset

Session 6
 AGENDA
1. WhY entrepreneurship
2. Entrepreneur
3. Types of Businesses
Why Entrepreneurship ?
 • Entrepreneurship creates most of the new jobs
with entrepreneurial businesses “engines of
economic growth.
• 582 million entrepreneurs in world today. This
means 1 in every 13 people owns a business!
• Create jobs: As businesses grow, more job
opportunities are created, reducing
unemployment.
Redefining Entrepreneurship 1Momani (2017); Wiens and Jackson (2015); Wong et al. (2005), 2Ashraf
(2017)
https://www.feedough.com/what-is-entrepreneurship-types-importance/
• Create change: When makes product in hopes
of solving a problem, it brings change into the
world.
• Give to society: The more money made, the
more taxes they pay which funds
• Social services: Some entrepreneurs, are
biggest donors to charities and non-profits.
The Myths about
entrepreneurship
Myth 1: Entrepreneurship is it
just reserved for startups?
Myth 2: Do Entrepreneurs have
a special same set of
personality traits?
Myth 3: Are Entrepreneurs
extreme risk-takers?
 Myth 4: Entrepreneurs
collaborate more than they
compete?
Myth 5: Do Entrepreneurs plan
or act more?
 Myth 6: Do we talk about
Entrepreneurship just in the
case of venture? is it a life
time skill?
Redefining entrepreneurship?
Development of entrepreneurial capabilities to
create opportunities for us and for others

“The successful future will exploit an

entrepreneurial mindset – the ability to
rapidly sense, act, & mobilize, even under
uncertain conditions.”
Who is an Entrepreneur ?
• An individual who comes up with an idea, develops and
launches it as a new business
• Accepts most of the risks & enjoys most of rewards.
• Is seen as an innovator, source of new ideas, products, &
services.
Types of entrepreneurial
business?
Small businesses
Most businesses are small
Entrepreneur acts as everyday manager.
Family enterprises are the dominant form
of business organization worldwide
 Scalable startups
Takes innovative idea & searches for a growing & repeatable business
model.
High growth, profitable company. Not just big but huge.
Just a small percentage of all companies.
Facebook
Twitter
Instagram
Youtube
 Corporate entrepreneurship
The process of creating new products, ventures, processes, or renewal
within large organizations
Developing new opportunities & ideas in larger & established companies.
Usually later in life of a company.
Uses innovation & new products as way to continue the company.
The opportunity to be a corporate entrepreneur very much depends on the
organization.
Google
Microsoft
Samsung
Morocco: Telecoms, banking, ....
 Social companies
Creates products & services to solve social needs
& problems (social and environmental)
Goal is to make the world better place.
Must be sustainable & make a positive impact.
https://www.youtube.com/watch?v=990Dv8cI6JI
 Social companies
• Warby Parker – For every pair of eyeglasses sold, one is
donated.
• Indiegogo - Connects funders & creators such as artists.
• Looly’s Fine Perals of Couscous - employs women at risk of
domestic violence
 Nora Fitzgirald
CEO
Non-profit Amal Center
• Training program in restaurant arts to women from
disadvantaged backgrounds
• Amal Center also has a restaurant, catering center, cooking
school for tourists and other income-generating activities
• Over 300 women have graduated from the program and gone
on to get good jobs in the food industry
• During the pandemic raised $100,000 in donations
How do we find ideas?
 Idea
Generation
 "You have to be burning with an idea, or a problem, or a
wrong that you want to right. If you're not passionate enough
from the start, you'll never stick it out."

Steve Jobs
 -Solve a serious problem
- Offer convenience (useful,
practical)
- Has clearly identified market
 Attack Practical Problems
Make notes when you encounter
a service or customer experience
that frustrates you, or you wish
had product can't find anywhere.

Search for a Better Way (existing

solution)
As you go about daily life,
routinely ask, “Is there a better
way?” “What would Napoleon
do?”
Create an Impact
Impact positively peoples' life
UN Sustainable Goals
https://digitalmarketingskill.com/
(i) first, the lack of vertical coherence between a vision for development and subsequent
public policies, and weak horizontal alignment of these towards a set of priorities that are
compatible with the country’s resources and capabilities.;
(ii) ii) second, the sluggish pace of structural transformation of the economy, which is impeded
by high factor costs and an environment that is not conducive to the entry of new players,
thus restricting competition and innovation
(iii) third, the limited capacity of the public sector to design and implement accessible and
quality public services that cover the essential needs for citizens’ well-being and everyday
life.
(iv) finally, a sense of judicial insecurity and unpredictability
 Main objectives of the new development model

• Building a prosperous Morocco that creates wealth and quality jobs in keeping with its potential
• Building a Morocco of skills and talents, where all citizens have the capacities and enjoy the well-
being that enables them to take charge of their life project and contribute to the creation of
value:
• Building an inclusive Morocco, which offers opportunities and protection to all and where social
ties are strengthened:
• Building a sustainable Morocco where resources are preserved in all regions.

• Building a bold Morocco, which will become a regional trailblazer in targeted areas in the future.
The five bets for the future are:
1. Become a digitized nation, where the transformational potential of digital technologies is fully
mobilized;
2. Become a regional hub for higher education, research and innovation;
3. Become the regional champion of low-carbon energy;
4. Acquire the status of a reference Regional Financial Pole;
5. Make « Made in Morocco » a marker of quality, competitiveness and sustainability, accelerating
integration into global and regional value chains.

Nouha Presentation
 1. digital nation, where transformational
potential of digital technologies is fully mobilized
2. regional hub for higher education,
research & innovation

3. regional champion of low carbon energy

4. regional financial center of reference, &
5. marker of quality, competitiveness &
sustainability through Made in Morocco
Moroccan Ecosystem
 Present your Idea :
- What is your Project about?
- Who are you serving?
-What Impact are you
creating?
 Assignment
Step 1: go back to ‘’Finding Your Purpose” assignment, and take a new
look at ‘’How can you combine your PASSION with an OPPORTUNITY ‘’
review it and write it for a second time your ‘’Vision statement’’

Step 2: Identify two potential business ideas that how you could
pursue to fulfill your desired impact

Step 3: what are the 2 strengths on EMP you think you have that you
can leverage to achieving your Vision

Step 4: What will be the 2 skills on ‘’Skills Set’’ that you think you need
to develop that will help you achieve your Vision
 Reflection: Tell Me Your Story
Every entrepreneur has a story. What beliefs and
expectations do you have
about entrepreneurs’ stories? To what extent do
you think they conform to
media images of entrepreneurs? In what ways
might you expect them to be
?
different?
 Guest Speaker
Critical Thinking Questions
1. In what ways did your chosen entrepreneur
confirm your beliefs and
expectations?
2. In what ways did the story motivate you (or
not)?
3. What did you learn that was most unexpected?