Mission Statement Evaluation Matrix

1. Hyundai - Hyundai Motor Manufacturing Alabama

○ Mission Statement
“To create exceptional automotive value for our customers by harmoniously blending safety,
quality, and efficiency. With our diverse team, we will provide responsible stewardship to our
community and environment while achieving stability and security now and for future
generations.” (Hyundai Motor Manufacturing Alabama [HMMA], 2020)

Customers Product Markets Concern for Technology

COMPONENTS Services Survival, Growth,
Profitability

ORGANIZATION YES YES NO NO NO

:
Hyundai -
Hyundai Motor
Manufacturing
Alabama

Philosophy Self Concept Concern for Concern for Employees

Public Image

YES NO YES NO

2. Home Depot
○ Mission Statement
“to provide the highest level of service, the broadest selection of products, and the most
competitive prices.” (Ferguson, 2017)

Customers Product Markets Concern for Technology

COMPONENTS Services Survival, Growth,
Profitability

ORGANIZATION NO YES NO YES NO

:
Home Depot

Philosophy Self Concept Concern for Concern for Employees

Public Image
 NO YES NO NO

3. The Walt Disney Company

○ Mission Statement
“The mission of The Walt Disney Company is to entertain, inform and inspire people around the
globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds
and innovative technologies that make ours the world’s premier entertainment company.” (Disney,
n.d.)

Customers Product Markets Concern for Technology

COMPONENTS Services Survival, Growth,
Profitability

ORGANIZATION YES YES NO NO YES

:
The Walt Disney
Company

Philosophy Self Concept Concern for Concern for Employees

Public Image

NO YES NO NO

4. Petron Corporation
○ Mission Statement
We will achieve our vision by:

● Being an integral part of our customers’ lives, delivering consistent customer experience

through innovative products and services;

● Developing strategic partnerships in pursuit of growth and opportunity;

● Leveraging on our refining assets to achieve competitive advantage;

● Fostering an entrepreneurial culture that encourages teamwork, innovation, and

excellence;

● Caring for community and the environment;

● Conducting ourselves with professionalism, integrity, and fairness; and

 ● Promoting the best interest of all our stakeholders.

(Petron Corporation, 2018)

Customers Product Markets Concern for Technology

COMPONENTS Services Survival, Growth,
Profitability

ORGANIZATION YES NO NO YES NO

:
Petron
Corporation

Philosophy Self Concept Concern for Concern for Employees

Public Image

YES YES YES NO

5. Gardenia
○ Mission Statement
To provide an assortment of best quality, great tasting, nutritious, and enjoyable bakery and food

products that are within sight, within reach, and within the hearts of consumers; produced using

world class manufacturing facilities and processes utilizing quality and safe ingredients, thereby

creating values beneficial to stakeholders, including employees, suppliers, trade partners, financial

institutions, investors, and the community. (Gardenia, 2016)

Customers Product Markets Concern for Technology

COMPONENTS Services Survival, Growth,
Profitability

ORGANIZATION YES YES NO YES

:
Home Depot

Philosophy Self Concept Concern for Concern for Employees

Public Image

YES NO NO YES
References:

Disney. (n.d.). ABOUT THE WALT DISNEY COMPANY. The Walt Disney Company.
https://thewaltdisneycompany.com/about/
Ferguson, E. (2017, February 3). Home Depot’s Vision Statement & Mission Statement.
Panmore Institute. http://panmore.com/home-depot-vision-statement-mission-statement
Gardenia. (2016). About Us. https://www.gardenia.com.ph/about-us
Hyundai Motor Manufacturing Alabama. (2020). Vision & Mission. Hyundai.
https://docs.google.com/document/d/1FEdZ1zjaqdB9aP9sd-
hkCOSKYvE6qLXovrKdjOfOm9o/edit#
Petron Corporation. (2018). We Are Petron. Petron. https://www.petron.com/who-we-are/