Professional Documents
Culture Documents
By:
Addis Ababa
April, 2023
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Table of Contents
1. Executive Summary...........................................................................................2
2. Mission Statement.............................................................................................2
3. Business Objectives...........................................................................................3
4. Guiding principles.............................................................................................3
5. Keys to Success.................................................................................................4
6.1 Ownership......................................................................................................4
7. Services.............................................................................................................5
8. Competitors.......................................................................................................7
8.1. Suppliers........................................................................................................7
9. Management Controls........................................................................................7
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1. Executive Summary
Our company is established having the aim of connecting the medical services
in the country with the latest technology the world makes use of and contribute
its part in narrowing the accessibility gap by supplying Pharmaceuticals
and medical devices for efficient and effective pharmaceutical & medical
services to be implemented thereof. For the medium and long range plan it
aimed to be the preferred supplier of quality and affordable
pharmaceuticals and medical devices and further play its role in the
manufacturing and export based market. Its scope of operation extends all
across the country, the customers to be served includes both governmental and
non-governmental hospitals, clinics, pharmacy retails, health centers, specialty
centers, universities, police and Army hospitals, research centers and AID
organizations. Berry Med as a company believes that its most important assets
are customers and its own employees. It will maintain the highest
standards of Professional ethics and aim to achieve the possible highest level
of customer satisfaction.
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The entity has received Business license No. from Addis Ababa City
Administration Trade Bureau Gulele Sub City , Worda 09, house no-451 ክቁ
003/1 as at 24/6/2014 EC and with paid up capital of birr 2,000,000. It also
received Tax Payers Registration Certificate No. 0026270265.
1.1. Background
“Ensuring healthy lives and promoting well-being for all at all ages” is one of
the Sustainable Development Goals (SDGs) and founding concept of the World
Health Organization and the Universal Deceleration of Human Rights (WHO,
2016). Realizing this goal requires the existence of a well - functioning Health
Care System.
Ethiopia is a country in the horn of Africa and one of the oldest states. As of
2016, the country’s projected population was nearly 102 million with a
population growth rate of 2.5%, proportion of rural population was nearly 80%
and life expectancy at births of 65 and 61.3 years for females and males
respectively (UN, 2016). The general fertility rate was 160 per 1,000 women of
age 15-49 years and maternal mortality ratio per 100,000 live births (LB) of
412 (CSA/ICF, 2016). The 2011 EDHS data showed that U5MR was
88/1000 LB MOH/PMNCH/WHO/WB/AHPSR,
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2015). the country follows federal system and is divided into 9 regional states
and two administrative councils. These are further subdivided into 85 zones
and 836 districts (wored as in Amharic).
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promotion of rational use of medicines. As part of implementation,
Pharmaceutical Logistic Master Plan was prepared, and Pharmaceuticals Fund
and Supply Agency (PFSA) was established in September 2007 by Proclamation
No. 553/2007 to assure uninterrupted supply of pharmaceuticals to the public
at an affordable price.
The number of pharmaceutical importers and wholesalers was 329 and 287,
respectively and in 2007 E.C. there were 5136 medicine retail outlets including
780 pharmacies, 1030 medicine shops and 3266 rural medicine vendors.
In this case Berry Med is currently an Ethiopian agent for three Chinese
companies, namely: Better Medical Technology, Jiang suYuyue Medical
Equipment & Supply Co., ltd and Lianyun gang Baishun Medical Treatment
Articles Co., Ltd. It has the plan to diversify products by further adding
selected suppliers from around the world.
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2. Mission Statement
3. Business Objectives
The primary objectives of the business plan are presented as below:
4. Guiding principles
i. Being mindful of our customers and our staff
Coinciding with our Company values, we will treat both our customers
and staff in a manner in which we ourselves would want to be treated (or
better!)
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ii. Gratitude
5. Keys to Success
Repeat business. Every customer who comes and contact us once should
want to return, and recommend us. Word–of–mouth marketing is a
powerful supporter.
We hiring the most known and skilled professionals and pay the top
wages to them.
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6. Brief profile of the owners and the business
7. Company Profile
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7.1 Establishment
Berry Med Pharmaceuticals/Etsegenet Kifle was established since 2012 EC,
with an initial investment capital ETB 2,000,000.
Contact Address:-
General Manager (Owner)-Miss. Etsegenet Kifle -
+251919934324
Deputy Manager - Mr. Abebe Goshime ------------
+251911441579
Email-----berrymed2014@gmail.com.
We are also established to make profit and in order to ensure that we generate
enough revenue to make profit; we intend to create multiple sources of income,
by offering other services as well as creating a franchise for those who intend to
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use our drug distribution model when starting up rather than start from the
scratch. All our sources of income will be under all the legal and permissible
laws of the Ethiopia government.
Therefore, some of the products and services which we intend to offer our
customers are;
9. Price
Penetration Pricing will be the pricing strategy for our business, as our
business is at the high street of Addis Ababa where competition is huge, so we
try to give good quality at low price to penetrate in the market and try to
achieve higher sales volume to set low price and better quality strategy. Once
we achieve this objective then try to charge higher price for our customized
service for value addition.
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Advertising:
Internet
Radio
Magazines
Newspapers
2. below the Line:
Flyers
Coupons..etc
11. Competitors
The market is very competitive because they offer the same products and
services, but has different physical attributes to the Product and different
costs, which buyers have choices to choose from. Companies want to provide
the best products and services to attract buyers by lowering cost and
improving products, which makes the pharmaceutical industry very
competitive.
However, Companies want to provide the best products and services to attract
buyers by lowering cost and improving products and the owners is well
experienced in business sector more than 15 Years. Thus, this experience
makes it competitive and able it to win the battle. Moreover, the owners are
focusing on skilled personnel and customer centric approaches to easily win
the rivalry competitors in the business sector.
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12. Suppliers
Because of its years of business experience combined with its existing
capabilities, the company has established relationships with qualified
suppliers for its products. The suppliers can provide at reasonable prices each
product and also delivered according to the schedule. Each business unit has
its own supplier and some of our suppliers listed below.
N
O NAME OF SUPPLIERS COUNTERY
1 BETTER MEDICAL TECHNOLOGY CO.LTD china
2 JIANGSU YUYUE MEDICAL EQUIPMENT & SUPPLY CO.LTD china
LIANY UNGANG BAISHUN MEDICAL TREATMENT ARTICLES
3 CO.LTD china
4 HUMANWELL Pharmaceutical Ethiopia Plc. Ethiopia
5 ADDIS PHARMACEUTICAL INDUSTERY/APF Ethiopia
6 Pharmacure plc. Ethiopia
7 Population service International(PSI) Ethiopia
8 DANA Trading Plc. Ethiopia
9 Grace trading Plc. Ethiopia
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13. Management profile
The company currently has twelve staff members which are permanent
employees, and three other members are employees on contract basis of the
company.
The company currently has twelve staff members which are permanent
employees, and three other members are employees on contract basis of the
company.
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14. Marketing strategy:
The main business strategy of the company is customer driven approach and
focused to address the need and want of their valuable customers.
Strength
Huge Service Line with variations.
Business will have longer hours and better prices as
compared to competitors.
Discounts are available for customer.
Expertise in getting new service to the market quickly.
Expertise in providing good customer service.
Customization available for individual customers.
Weakness:
New in business as compare to rivals.
Huge capital required to start business as credit is not easily
available from supplier in start.
Marketing expense in the start will be huge, to establish brand
name required lot of advertising.
Threats
Competition is high and big chains Incorporation introduced their
product shops in the city and penetrating in market.
People are more conscious for pricing due to recession and going
for discounts
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16. Cost of Purchase medicine and Medical equipment
The total cost estimated to expand the income from the period is estimated at
Birr 4,000,000 as detailed in table below.
Table: Cost
The new business will also require Working capital to increase the profitability
of the business and the company will create 50 jobs for both professional and
non professional citizens of Ethiopians. On average the Company’s total sales
is estimated to ETB 143,717,743,36 for the next five consecutive years under
operation and serve many customers per week resulting in the expected total
sales.
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(II). Start-up Expenses Summary
Startup Expenses
Salary and benefit 2,931,263.50
Travel and Perdiem 314,001.60
Communication 66,501.60
Utility expense 83,437.20
Fuel and Lubricant 112,718.10
Repair and Maintenance 90,701.60
Parking 1,627.40
Loading and Unloading 31,881.47
Office Supplies 45,967.90
Cleaning and Sanitation 11,501.60
Insurance 88,161.70
Miscellaneous 4,400.00
Printing and Stationery 8,801.10
Deprecation 35,068.40
Professional fee 33,000.00
License and Registration 11,580.80
Total Start-up Expenses 3,870,613.96
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II. Profit and Loss Projection (5 Years)
Cost of Service
Cost of Service 225,159,184.50 270,191,021.40 324,229,225.68 389,075,070.82 1,208,654,502.40
Total Cost of Sales 225,159,184.50 270,191,021.40 324,229,225.68 389,075,070.82 1,208,654,502.4
0
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Gross Profit 75,053,061.50 90,063,673.80 108,076,408.56 129,691,690.27 402,884,834.13
-
Administration Expense -
Salary and benefit 2,931,263.50 3,370,953.03 3,876,595.98 4,458,085.38 14,636,897.88
Travel and Perdiem 314,001.60 361,101.84 415,267.12 477,557.18 1,567,927.74
Communication 66,501.60 76,476.84 87,948.37 101,140.62 332,067.43
Utility expense 83,437.20 95,952.78 110,345.70 126,897.55 416,633.23
Fuel and Lubricant 112,718.10 129,625.82 149,069.69 171,430.14 562,843.74
Repair and Maintenance 90,701.60 104,306.84 119,952.87 137,945.80 452,907.10
Parking 1,627.40 1,871.50 2,152.23 2,475.06 8,126.19
Loading and Unloading 31,881.47 36,663.68 42,163.24 48,487.72 159,196.11
Office Supplies 45,967.90 52,863.09 60,792.55 69,911.43 229,534.96
Cleaning and Sanitation 11,501.60 13,226.84 15,210.87 17,492.50 57,431.80
Insurance 88,161.70 101,385.96 116,593.85 134,082.93 440,224.43
Miscellaneous 4,400.00 5,060.00 5,819.00 6,691.85 21,970.85
Printing and Stationery 8,801.10 10,121.27 11,639.45 1,745.92 32,307.74
Deprecation 35,068.40 40,328.66 46,377.96 6,956.69 128,731.71
Professional fee 33,000.00 37,950.00 43,642.50 6,546.38 121,138.88
License and Registration 11,580.80 120,456.00 138,524.40 159,303.06 429,864.26
Total Expense 3,870,613.96 4,558,344.13 5,242,095.75 5,926,750.20 19,597,804.05
Net Profit/Loss Before 71,182,447.54 85,505,329.67 102,834,312.81 123,764,940.07 383,287,030.08
Tax
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ROBUF GENERAL TARDING PLC
STATEMENT OF PROJECTED BALANCE SHEET
Currency in Ethiopia Birr
Beginning of
the Year Year, 1
ASSETS
Current assets
Cash and cash equivalent 2,856,258 3,284,697
Account Receivable 23,043,324 35,456,125
Prepayments - 2,745,125
Inventories 9,556,123 10,989,541
Other current assets -
Non-current assets
Current liabilities
Accounts payable 24,290,690 19,745,258
Tax payable 17,732,284 19,505,513
Other current liabilities - -
Total current liabilities 42,022,974 39,250,771
Non-current liabilities
Bank Loan - -
Total non-current liability - -
Equity
Capital 1,000,000 1,000,000
Retained Earning 242,603,119 262,750,174
Total equity 243,603,119 263,750,174
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3 Financial Evaluation
12.1. Underlying Assumption
The financial analyses of the companies are based on the data provided in the
preceding sections and the following assumptions.
12.2. Profitability
According to the projected income statement underlying assumption, the
company is generating profit in first year of operation and sales turn over well
be increased average (20%) with average profit margin (25%) for the next
consecutive years. Important ratios such as profit to total sales, net profit to
equity (Return on equity) and net profit plus interest on total investment
(return on total investment) show an increasing trend during the life-time of
the project. The income statement and the other indicators of profitability show
that the project is viable.
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The result shows the Company is operating above the breakeven point in terms
sales volume i.e the result is above sales volume is above zero. That means the
company is profitable to return its bank loan.
The result shows the cash flow indicated positive that means the company is
profitable to return its bank loan.
Pay Back Period
Simply payback period show long it will take for an investment to show a profit.
It is the time it takes for your project to recoup the funds expended and
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12.6. Financial Ratios
A financial ratio is used to calculate a company’s financial status or production
against other firms. It is a tool used by investors to analyze and gain
information about the finance of a company’s history or the entire business
sector. To calculate financial ration, numbers are taken from the balance
sheet, income statement, and cash flow statement. The financial ratio is not a
calculation but an explanation of the economic status of a company, in terms
of profit, liquidity, leverage, and market valuation. A ratio may serve as an
indicator, red flag or clue for various issues.
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