1.

TOYOTA:
MISSION STATEMENT:
“Toyota will lead the way to the future of mobility, enriching lives around the world with the
safest and most responsible ways of moving people. Through our commitment to quality,
constant innovation and respect for the planet, we aim to exceed expectations and be
rewarded with a smile. We will meet our challenging goals by engaging the talent and passion
of people, who believe there is always a better way.”

COMPONENTS OF MISSION STATEMENT:

CUSTOMERS PRODUCTS/SERVICES MARKETS

YES NO YES

TECHNOLOGY CONCERN FOR SURVIVAL PHILOSOPHY

YES YES YES

SELF-CONCEPT CONCEPT FOR PUBLIC EMPLOYEES

IMAGE

YES YES YES

REPHRASE MISSION STATEMENT:

“Toyota will lead the way to the future of mobility (SELF-CONCEPT), enriching lives around the
world (MARKETS) with the safest and most responsible ways of moving people (CONCEPT FOR
PUBLIC IMAGE). Through our commitment to quality, constant innovation (TECHNOLOGY) and
respect for the planet (CUSTOMERS), we aim to exceed expectations by providing with the
best quality (PRODUCTS/SERVICES) and be rewarded with a smile (CONCERN FOR SURVIVAL).
We will meet our challenging goals by engaging the talent and passion of people (EMPLOYEES),
who believe there is always a better way (PHILOSOPHY).”
 2. MICROSOFT:
MISSION STATEMENT:
“At Microsoft, our mission and values are to help people and businesses throughout the world
realize their full potential.”

COMPONENTS OF MISSION STATEMENT:

CUSTOMERS PRODUCTS/SERVICES MARKETS

YES NO YES

TECHNOLOGY CONCERN FOR SURVIVAL PHILOSOPHY

NO NO NO

SELF-CONCEPT CONCEPT FOR PUBLIC EMPLOYEES

IMAGE

NO NO NO

REPHRASE MISSION STATEMENT:

“At Microsoft, our mission and values are to help people (CUSTOMERS), by providing every
service we can (SERVICES) with the highest technology (TECHNOLOGY), and businesses
throughout the world (MARKETS). To create value for the company (PHILOSOPHY) that will last
a long time (CONCERN FOR SURVIVAL), realize their full potential by competitive advantage
(SELF-CONCEPT), engaging the people full of talent and passion (EMPLOYEES) all over the world
(CONCEPT FOR PUBLIC IMAGE).”
 3. NISSAN:
MISSION STATEMENT:
“Nissan provides unique and innovative automotive products and services that deliver superior
measurable values to all stakeholders in alliance with Renault.”

COMPONENTS OF MISSION STATEMENT:

CUSTOMERS PRODUCTS/SERVICES MARKETS

NO YES NO

TECHNOLOGY CONCERN FOR SURVIVAL PHILOSOPHY

NO NO NO

SELF-CONCEPT CONCEPT FOR PUBLIC EMPLOYEES

IMAGE

YES NO NO

REPHRASE MISSION STATEMENT:

“Nissan provides unique and innovative automotive products and services
(PRODUCTS/SERVICES), to their customers (CUSTOMERS) that deliver superior measurable
values with new innovations and highest technology (TECHNOLOGY), that will help to enrich
people’s lives (PHILOSOPHY) and long lasting period (CONCERN FOR SURVIVAL) to all
stakeholders in alliance with Renault (SELF-CONCEPT) with different outlets (MARKETS),
engaging most talented people (EMPLOYEES) all over the world (CONCEPT FOR PUBLIC
IMAGE)”
 4. KFC:
MISSION STATEMENT:
“To sell food in a fast, friendly environment that appeals to pride conscious, health minded
consumers”

COMPONENTS OF MISSION STATEMENT:

CUSTOMERS PRODUCTS/SERVICES MARKETS

NO YES NO

TECHNOLOGY CONCERN FOR SURVIVAL PHILOSOPHY

NO NO YES

SELF-CONCEPT CONCEPT FOR PUBLIC EMPLOYEES

IMAGE

NO NO NO

REPHRASE MISSION STATEMENT:

“To sell food in a fast, friendly environment (SERVICES), to our customers (CUSTOMERS) on
different branches (MARKETS) with great method of online taking orders (TECHNOLOGY) that
appeals to pride conscious, health minded consumers (PHILOSOPHY), that will last for a long
time (CONCERN FOR SURVIVAL) delivering all around the world (CONCEPT FOR PUBLIC IMAGE)
with our active people (EMPLOYEES) by competitive advantage (SELF-CONCEPT)”
 5. GUL AHMED:
MISSION STATEMENT:
“To deliver value to our partners through innovative technology and teamwork. Fulfilling our
social and environmental responsibilities”

CUSTOMERS PRODUCTS/SERVICES MARKETS

YES NO YES

TECHNOLOGY CONCERN FOR SURVIVAL PHILOSOPHY

YES NO YES

SELF-CONCEPT CONCEPT FOR PUBLIC EMPLOYEES

IMAGE

NO YES YES

REPHRASE MISSION STATEMENT:

“To deliver value (PHILOSOPHY) to our partners (CUSTOMERS) with good quality fabrics
(PRODUCTS) through innovative technology (TECHNOLOGY) which leads to the long term
objective (CONCERN FOR SURVIVAL) and teamwork (EMPLOYEES). Fulfilling our social and
environmental (MARKETS) responsibilities (CONCEPT FOR PUBLIC IMAGE) by competitive
advantage (SELF-CONCEPT)”