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Mission: Apple's mission statement is "to design and create the best
products and experiences in the world that enrich people's lives." The
company aims to achieve this by developing innovative products that
are intuitive, easy to use, and aesthetically pleasing. Apple's focus on
design and user experience is reflected in all of its products, from its
hardware to its software and services.
Vision: Apple's vision is to "create a better world through technology."
The company envisions a future in which technology can be used to
improve people's lives and solve some of the world's most pressing
problems. Apple is committed to using its expertise in technology and
design to create products and services that make a positive impact on
society and the environment. Additionally, Apple aims to be a leader
in the use of sustainable materials and energy sources, and to reduce
its impact on the environment through its operations and products.
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