In the following, you have a list of mission statements of 20 top organizations around

the world, please read them carefully and draw up the required discussion below?

"To build a place where people can come to find and discover
anything they might want to buy online"

"To produce high-quality, low cost, easy to use products that

incorporate high technology for the individual. We are proving that high technology
does not have to be intimidating for non-computer experts."

"We will prepare and sell quick service food to fulfill our guest's
needs more accurately, quickly, courteously, and in a cleaner environment than our
competitors. We will conduct all our business affairs ethically, and with the best
employees in the mid-south. We will continue to grow profitably and responsibly, and
provide career advancement opportunities for every willing member of our
organization."

"Everything we do is inspired by our enduring mission: To Refresh

the World... in body, mind, and spirit. To Inspire Moments of Optimism... through our
brands and our actions. To Create Value and Make a Difference... everywhere we
engage."
 "To be the most successful computer company in the world at
delivering the best
customer experience in markets we serve."

"We create happiness by providing the finest in entertainment for

people of all ages, everywhere."

"eBay's mission is to provide a global trading platform where

practically anyone can trade practically anything."

"To become the world's leading consumer company for

automotive products and services."

"G.M. is a multinational corporation engaged in socially responsible

operations, worldwide. It is dedicated to provide products and services of such quality
that our customers will receive superior value while our employees and business
partners will share in our success and our stock-holders will receive a sustained
superior return on their investment."

"At IBM, we strive to lead in the invention, development and

manufacture of the industry's most advanced information technologies, including
computer systems, software, storage systems and microelectronics. We translate these
 advanced technologies into value for our customers through our professional
solutions, services and consulting businesses worldwide."

"Our mission at Microsoft, we work to help people and businesses

throughout the world realize their full potential. This is our mission. Everything we do
reflects this mission and the values that make it possible. Our values as a company,
and as individuals, we value: Integrity and honesty. Passion for customers, for our
partners, and for technology. Openness and respectfulness. Taking on big challenges
and seeing them through. Constructive self-criticism, self-improvement, and personal
excellence. Accountability to customers, shareholders, partners, and employees for
commitments, results, and quality"

"Our mission is to be the consumer's first choice

for food, delivering products of outstanding quality and great service at a competitive
cost through working faster, simpler, and together."

"To make the world's information universally accessible

and useful"

"To experience the joy of advancing and applying technology for

the benefit of the public."

"To sustain profitable growth by providing the best customer

experience and dealer support."
 ”Our mission is to enhance and integrate our supplier
diversity programs into all of our procurement practices and to be an advocate for
minority- and women-owned businesses."

"Yahoo's mission is to be the most essential global Internet

service for consumers and businesses."

"We have absolute clarity about what we do ‘WE SELL HIGH

QUALITY FOOD AND BEVERAGE PRODUCTS.’ Our success will ensure:
customers will build their business, employees build their futures, and shareholders
build their wealth."

"The mission of the University of

Cambridge is to contribute to society through the pursuit of education, learning, and
research at the highest international levels of excellence. The University's core values
are as follows: freedom of thought and expression, freedom from discrimination"

Discussion:

 For each organization, draw up a table identifying the following key concepts:
Market, customer, competitor, internal organizational issues, marketing concepts
(brand, promotion,…etc),
 Identify the most strategic marketing focused company from your analysis,

 Compare three groups of companies from the same sector,

 Allocate the above companies into two dimensions (customer oriented mission
and competitor oriented mission).