What corporation do you consider as an outstanding innovator?

 Why?
For a company to be considered an innovator they need to keep adapting to the changing
geopolitical, economic, social, technological, and/or environmental circumstances around
them. Facebook is one such company.
Facebook is a social network and technology company that was founded by CEO Mark
Zuckerberg and his Harvard classmates back in 2004. Initially, the platform was developed to
allow users to create profiles and post updates to friends when it launched on college
campuses. It rapidly became known for its unique features such as friending, likes, messenger,
and sharing photos and videos. Over the past 17 years, Facebook has not only grown into a
robust advertising platform, but has spearheaded initiatives to provide internet access in
developing countries, and has ventured into artificial intelligence (AI) and virtual reality.
Currently, Facebook has approximately 1 billion daily users and has made some of the highest-
profile acquisitions like Instagram, WhatsApp and Oculus VR, which has significantly broadened
their reach and influence as a social and technology trailblazer. Facebook was one of the first
companies to make it possible for people to video chat in virtual reality via Messenger which
has allowed families, friends, and others to stay connected. With a valuation of $380 billion,
several top 50 company awards since its establishment, Facebook has not only found a way to
keep growing but has also found ways to keep its competitors away. Facebook’s ability to
develop new products and features to satisfy users’ needs is incomparable.
Undoubtedly, Facebook is one the major innovators in the technology and social media
industry.
References
https://www.fastcompany.com/company/facebook
https://www.fool.com/investing/2017/03/02/5-impossible-things-facebook-has-achieved-
since-go.aspx
I agree with your choice and explanation as to why Netflix is a leading innovator. Many companies can
learn from Netflix’s initial strategies, and how the early lessons set the tone for its long-term growth.
From being a mere Blockbuster distributor to creating unrealized values for crowds and taking
advantage of rising new technologies (DVD and internet adoption), Netflix has revolutionized the movie
rental industry and became a pioneer.

Netflix’s success started by piggybacking on up and coming technology platforms, such as the adoption
of DVDs, that were already disrupting existing markets (VCRs). Netflix created value in an innovative
way that by addressing an underserved customer group who was isolated from the core business of the
industry incumbent. Netflix’s goals was and is “to make the movie experience so much better than the
regular video rental that everyone wants to do it”; and this great customer experience benchmark has
resulted in its vast success.

Another key aspect of Netflix’s strategy was to focus on technology, specifically website and movie
personalization. By building a product that required users to place orders through the website, Netflix
primed their customers to view the website as a key component to their Netflix account. This set them
up for success down the road when they transitioned to video-on-demand. Not only was the use of
technology help enable better service delivery, but it also led to greater customer happiness.

Netflix platform evolved from just showing TV shows, movies, performances, and documentaries from
licensed partners to investing and producing in its own original series, movies and documentaries.
Netflix’s goal has always been to appeal to as broad an audience as possible but rather than a traditional
niche. Netflix is constantly redesigning by upgrading it user interface, replacing static poster images,
allowing users to download-and-go. Netflix has since become a publicly traded company with a
valuation of approximately $65 billion.

https://www.fastcompany.com/company/netflix
Amazon

I agree with you that Amazon is one of the leading innovators of today’s world. Amazon has made it
their mission to provide us with everything we need and want. According to CEO Jeff Bezos, “our job at
Amazon is to invent new options that nobody’s ever thought of before and see if customers like them.”
Amazon provides almost every we need, from shopping, to watching, to reading, to listening, etc,
Aamzon is a one-stop-shop – a click away. Amazon’s rapid expansion has allowed retailers to offer even
more, even faster and smarter products which intern makes consumers satisfied.

 To name a few, Amazon has given us:

 Prime – Fast and free shipping on thousands of items
 Prime Now – Availabel in limited areas, this allows customers to get their items in 1 hr or free in
2 hrs
 Dash Button - a physical manifestation of Amazon’s one-click ordering
 Alexa - a voice responding virtual assistant
 Kindle - Amazon took control of the e-book market by working to put Kindles in people’s hands
 Cloud computing - help the company’s web services run faster and smarter.
 Prime Air - Still in development, this will enable customers to get their orders delivered in 30
minutes or less via drones who drop them at your doorstep.

Amazon has built up a customer service, inventory, and shipping empire that allows the site to offer
everything from clothes to lawn furniture to janitorial supplies which only continues to grow and evolve.
Now a publicly traded company with an estimated value of $390 billion and more than 244 million
customers, Amazon is an Innovator!

https://thinkmonsters.com/speakinghuman/media/amazon-game-changing-innovations/

https://www.fastcompany.com/company/amazon