OUTPUT IN ENTREPENEURSHIP

Market

Trends

INNOVATION
OUTPUT
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 TYPES OF
INNOVATION
INVENTION DUPLICATION

Doing the exact same

Creating new concepts
existing concept

EXTENSION SYNTHESIS

Mixing new ideas out of

Making an addition to
already existing
an existing business
concepts
INVENTION:
COMPUTERS
Computers are a great example of
invention as they made an impact of
making services, personal or
corporate better. Communications
and calculations for monitoring
certain businesses became easier and
more efficient thanks to computers
 INVENTION
USE OF
HISTORY COMPUTERS IN IMPACT
BUSINESS

Programmable computers began
as big machines used such as the
ENIAC which were originally
used for military purposes. Over
the decades however, computers
became smaller in form factor
but became more accesible for
the general public such as
desktops and laptops
During the 40s to 50s, computers
had become accessible to the
public after ENIAC inventors John
Mauchly and J. Presper Eckert
had gained funds from the Census
Bureau to build the UNIVAC. This
would become the first
commercial computer for business
and government use.
Since then, along with
computers evolving to be easier
to use while being more efficient
at the same time, they had
significantly helped all types of
businesses in many ways big or
small from storing information
on profits to organizing their
marketing and etc.

COMPUTERS
 DUPLICATION

Many businesses has replicated

concepts and sometimes introduced
them under their brand. An example
of that is Instagram stories and
snapchat.

DUPLICATION
1 BACKGROUND
Instagram had already made its money in 2012
when Facebook bought it for $1 billion. Four years
later, it released its own version of Stories — the
very same feature that rival Snapchat had
introduced, wherein photos and videos shared with
friends are deleted after 24 hours.
2 FEATURES OF THE CONCEPT
What these two have in common is their stories
feature. Stories are a social media function that
allows a user to share disappearing content
that appears for up to 24 hours. Snapchat is
technically the pioneer or inventor of this
feature which was used by many social media
platforms years later.
3 IMPACT
With many other social media platforms
introducing this concept under their
brands, they saw their stocks skyrocket
although snapchat, just like other
businesses that first invented new concepts
see their stocks plummeted due to failure to
innovate against their own invention.
 EXTENTION Potential
Market

Target
As trends change over time, Market
businesses try to adapt with the times
through extending their market with
additional categories catering to a Available
Market
much different audience, and soap
company Dove is no exception.
EXTENDING THEIR
PRODUCT TO A
DIFFERENT TARGET
AUDIENCE
Initially a product for females, Soap company Dove
has extended its business for a male audience with
"Men+Care" line and developed a marketing plan
that was geared toward men while staying true to
its body-positivity brand values. Men+Care was a
simple brand extension that helped Dove become
the most popular male skincare brand in the US.
SYNTHESIS
Just because the wheel is invented
doesn't mean its the end of the line
for evolution, we can simply reinvent
it with a different purpose and the
Iphone by Apple is a good example
REINVENTING THE
WHEEL
Most of the features of the Iphone may had existed
for many decades such as the function of the
telephone and the camera prior its release but
putting all of it under one screen not only increased
the convenience for its users but gave more
accessibility for more professional and casual
works to the point that the barrier between your
house and your office has blurred.
 REFERENCES
HTTPS://WWW.CNBC.COM/2017/10/03/7-BUSINESSES-THAT-CLONED-OTHERS-AND-MADE-
MILLIONS.HTML

HTTPS://WWW.WIX.COM/BLOG/2022/10/BRAND-EXTENSION/

HTTPS://ONLINE.HBS.EDU/BLOG/POST/INNOVATIVE-PRODUCT-EXAMPLES
 INNOVATION

THANK
Innovation comes in many forms, but their
goal still remains as a way to make new
methods and ways to achieve efficiency and
convenience in all aspects of life especially
for aspiring entrepreneurs

YOU