STOOORE

A Disruptive Sustainable Methodology

for the Retail Industry

SUSTAINABILITY TOOL FOR THE OMNICHANNEL RETAIL ENVIRONMENT

 ABOUT TH3 GREEN

Th3 Green is a sustainability consultant firm specialized in retail supporting

client's request to pursue their own strategy based on the principles of
sustainability while enabling the SDGs (Sustainable Development Goals).

Our Mission is to provide all the tools, guide and work together with Brands to
help them achieve their best sustainable strategy that will ultimately reshape
retail values and bring positive impact to the retail world.
 ABSTRACT

During 2020 lockdown, Th3 Green initiated and developed STOOORE, a

sustainability Methodology designed ad hoc for the Retail Industry.

The aim of this document is to present the STOOORE Methodology to

technicians, academics and professionals who have adopted sustainability as
a foundation to their way of living, thinking and working.

The STOOORE Methodology has been conceived with a main goal in mind:
to encourage retailers to plan, design, implement and maintain their spaces
with a conscious and transparent approach in mind , while inviting final
consumers to be active participants on taking action and promoting
purposeful retail ecosystems.
 #3 SUSTAINABILITY CHALLENGES

The STOOORE Methodology responds to the following three challenges and

opportunities (related to 3 SDG’s goals)

1. Transform the retail industry into systems thinking away from silo
thinking;( related to SDG n.12)

2. Offer Consumers a healthy and safe space in the journey of sustainable

transformation

3. Introduce the concept of circularity and rewiring the economy to support

institutions on influencing retail sustainability. ( related to SDG n.13)

This new Methodology allows Retailers, Consumers and Institutions to build their
Long-Term vision to continue their path into an innovative and sustainable
industry.
 LONG, MIDDLE & SHORT FOCUS

1. INSTITUTIONS: 2. RETAILERS: 3. CONSUMERS:

With a long-term focus (2020 -2040), this has a With a middle-term focus (2020 -2030), this With a short-term focus (2020 -2025), this has
strong impact in: has a strong impact in: a strong impact in:

• Environmental, considering the triple bottom • Economic, considering the triple bottom • Social, considering the triple bottom line
line line
• Health and wellbeing
• Climate change • Sustainable Economy
• Social media and technology (APP / XR)
• Business (Retail) and international regulation • Marketing and Community
• Gen-Z + Millennials involvement with the
• Innovation impact • Construction as a sustainable business Planet
• Universities (thesis, endorsement, research, • Ad hoc protocols, answering WHY • Sustainable products / business
project contest) (Brand’s motivation), WHAT (Brand’s
action plan) and PROOF (Independent • Challenge of the status quo (decision
• Financial institutions assessment by a third-party) making)
• Circular Economy
 VISION & MISSIONS

OVERALL VISION: Promoting Sustainability in the Retail Industry

Mission for INSTITUTIONS: Mission for RETAILERS: Mission for CONSUMERS:

Support Institutions in reaching SDG’s goals
creating an operational, simple and well-
recognized Methodology for the whole Retail
Industry
Support Retailers in pursuing a Support Consumers decision process with
sustainable approach that takes into an identified Tool to understand the
consideration the entire Retail process sustainability impact of the Brand.
through a new methodology that can be
recognized by Consumers across the
globe.
 HOLISTIC APPROACH

S.T.O.O.O.R.E. (an acronym for Sustainability TOOL for the STOOORE aims to be a Methodology that is:
Omnichannel Retail Environment) take its cue from the principles
of the best international LEED, BREEAM and WELL
▪ Simple and International
certifications (i.e.) , borrowing and simplifying all those
categories related to Retail and adding some new methods and ▪ Applicable to all the Store’ s concepts (HQ, Flagship,

parameters necessary for a Sustainable and holistic approach. Street Location, Mall Store, SiS, Pop Up, Corner, etc. )

▪ Operational, Affordable and Transparent

▪ A Community, pursuing the same Goal

▪ A Digital Experience

▪ Monitored through Data Analytics

 COMMUNITY

The related APP and online platform will offer a dashboard allowing Users,
Clients or Technicians to download and upload all materials required to The Goals of the STOOORE Methodology are:
achieve the Goal of STOOORE ZhERO*.

STOOORE is born with the goal of being a Community for worldwide ▪ Give Sustainability guidance throughout the whole
experts, sharing interest and knowledge related to the sustainable retail process.
world. An open source and collaborative community of individuals, acting
▪ Be a Control Tool for Public Administration.
under a Swarm approach, meaning all experts work simultaneously and
▪ Support the Choice of the Product for the Customer.
collectively solving particular challenges or presenting new ideas to
positively impact the retail world. ▪ Be an Investment Tool for the Brand-related Financial
Sector.
*STOOORE ZhERO: Following all the steps of this Methodology the
Brand will become a “Hero” reaching ZERO Consumption in WASTE,
WATER and ENERGY.
 MANIFESTO OF STOOORE

• APPLY THE SUSTAINABLE PROCESS APPROACH DURING MANAGEMENT AND DESIGN PHASE

• PROMOTE SUSTAINABLE CONSTRUCTION AS A CULTURAL PROCESS FOR THE RETAIL INDUSTRY

• DEVELOP BUSINESS MANAGEMENT SYSTEMS DURING OPERATIONS AND MAINTENANCE PHASE

• ENCOURAGE AN ETHICAL AND SUSTAINABLE CODE WITHIN THE BRAND

• SUPPORT SWARM KNOWLEDGE BY ENDORSING VALUES OF SUSTAINABILITY AND WELL-BEING

• TRANSMIT THE PRINCIPLES OF SUSTAINABILITY IN THE SALES AND PROCUREMENT PROCESS

• STRENGTHEN THE SUSTAINABILITY OF DIGITAL BUSINESS

• FOCUS THE ATTENTION ON SYSTEMS THINKING, INNOVATION PROCESS AND TECHNOLOGY

• INCLUDE CONSUMERS INTO THE SCORING SYSTEM AND ENCOURAGE THEM TO TAKE ACTION
 CATEGORIES

The STOOORE Methodology contains various categories, nine in total,

focusing on Sustainability, Community and Digitalization under various The NINE categories are:

aspects like:
S.01 MANAGEMENT & DESIGN

• The Construction of the physical Store, its management and S.02 CONSTRUCTION WORKS

maintenance, which are mostly related to the Consumption of Water S.03 OPERATIONS & MAINTENANCE
Waste and Energy. (S.01-02-03)
• The ethics of the Company through their CSR, the impact within the
C.04 HUMAN & ENVIRONMENTAL RESPONSIBILITY
Community and the sustainable procurements are strictly related with
C.05 SWARM & COMMUNITY
Action of the People and Swarm Knowledge; (C.04-05-06)
C.06 MARKETING & PROCUREMENT
• The Analytics of the entire methodology through the digitalization
and measurements of the whole process are related to the best
innovative approach. (D.07-08-09) D.07 DIGITAL BUSINESS

The purpose of these categories is to measure and scoring the behavior of the D.08 INNOVATION

Brand , under a Sustainability, Community and Digital approach, in order D.09 FEEDBACK

to reach the STOOORE ZhERO.

LEVELS & SCORE
 STOOORE METHODOLOGY

Indeed the Hodology is the study of pathways. The word derives from the
Greek hodos, meaning "path". In philosophy, it is the study of interconnected
ideas. This means each Brand will start their journey to STOOORE final goal,
which is Move to ZERO on their ENERGY, WATER and WASTE
Consumption, thanks to their own initiatives, participant’s actions and Data

The SDG’s 2015/2030 have set a new era for Sustainability. The Analytics.

goal is to reach net Zero Carbon emission for the 2050; so the To reach the goal of STOOORE ZhERO, the Methodology is divided in
input is MOVE to ZERO by 2050 ( Zero Waste; Net zero Water three main levels and they are:
usage; Net zero Carbon Emission)
a) Level Three | Short Term -Strategies | Sustainability (1 to 2 years)

The idea behind the STOOORE Methodology is a Journey to b) Level Two | Middle Term -People | Community (1 to 5 years)

Sustainability. c) Level One | Long Term -Vision | Digitalization (1 to 10 years)

 STOOORE ZhERO | INFOGRAPHICS

LEVEL THREE DESIGN & MANAGEMENT

Short Term CONSUMPTION: 50 %
S
STRATEGIES CONSTRUCTION WORKS TAKE ACTION: 30 %
T
(1-2 years) D. ANALYTICS: 20 %

SUSTAINABILITY OPERATIONS & MAINTENANCE O

O CONSUMPTION

LEVEL TWO HUMAN ENVIRONMENTAL O

RESPONSIBILITY
CONSUMPTION: 20 %
Middle Term TAKE ACTION: 50 %
R
SWARM KNOWLEDGE D. ANALYTICS: 30 %
PEOPLE E
(1-5 years)
COMMUNITY SUSTAINABLE PROCUREMENT

Z ACTION

LEVEL ONE DIGITAL BUSINESS H

Long Term CONSUMPTION: 30 %
VISION INNOVATION TAKE ACTION: 20 % E
D. ANALYTICS: 50 %
(1-10 years) R
DIGITALIZATION FEEDBACK
O ANALYTICS

“The different Levels of the Methodology accompany the User through his Journey to Sustainability, helping the Brand to became STOOORE ZhERO”
 SUSTAINABILITY

LEVEL THREE | Short Term Strategies LEVEL THREE

Short Term
The first step should be considered as a STARTING point. The best way to start STRATEGIES
is to introduce and measure some Strategies in the chapters related to the Short-
Term (S.01-02-03), which focus on the AEC Industry. S.01 - MANAGEMENT & DESIGN

S.02 - CONSTRUCTION WORKS

The Methodology will guide the final user / Brand to utilize as many strategies
as possible in order to become STOOORE ZhERO before 2050. S.03 - OPERATIONS & MAINTENANCE

CONSUMPTION: 50 %
To reach Level Two and moving on in the Journey to Sustainability, the User TAKE ACTION: 30 %
D. ANALYTICS: 20 % C.04 - HUMAN RESPONSIBILITY
should select, follow and prove the AEC Sustainable Strategies available in the
C.05 - SWARM & COMMUNITY
Level Three | Short Term Strategy Guideline, (in APP or e-playbook).
C.06 - MARKETING & PROCUREMENT

The most relevant Area, within the Level 3, is the CONSUMPTION (50%)
with his parameters (Waste, Water and Energy) followed by Take Action (30%) SUSTAINABLE RING
D.07 - DIGITAL BUSINESS
and finally with the Data Analytics (20%).
D.08 - INNOVATION

Once the User has achieved these goals, can automatically pass and play to D.09 - FEEDBACK

Level TWO

TOTAL RING SITUATION

After Level 3
 COMMUNITY

LEVEL TWO | Middle Term People LEVEL TWO

Middle Term
The second phase, or Middle-term period (1-5 years), entails all the chapters related PEOPLE
to the “People”, inside the Community’s categories (C.04-05-06) The Middle-Term
takes into consideration the SUSTAINABLE ACTIONS performed by the “People”
S.01 - MANAGEMENT & DESIGN
representing the Brand from the board of directors, employees to Consumers.which
S.02 - CONSTRUCTION WORKS
are all invited to participate to STOOORE Methodology.
S.03 - OPERATIONS & MAINTENANCE

On the other hand, the Swarm Community (mainly technicians and suppliers all over CONSUMPTION: 20 %
TAKE ACTION: 50 %
the word) can leverage the STOOORE Platform to showcase or promote innovative D. ANALYTICS: 30 % C.04 - HUMAN RESPONSIBILITY

ecofriendly materials and strategies able to benefit the Retail Industry. C.05 - SWARM & COMMUNITY

To reach Level One and moving on in the Journey to Sustainability, the User should C.06 - MARKETING & PROCUREMENT

select, follow and prove the Actions for Community available in the Level Two |
COMMUNITY RING
Middle Term People Guideline, (in APP or e-playbook). D.07 - DIGITAL BUSINESS

D.08 - INNOVATION
The most relevant Area, within the Level 2, is TAKE ACTION (50%) with his
D.09 - FEEDBACK
parameters (Swarm, Wellbeing and Mindset) following by Data Analytics (30%) and
Consumption (20%) Once the User has achieved these goals, can pass and play to
Level ONE.
TOTAL RING SITUATION
After Level 2
 DIGITALIZATION

LEVEL ONE | Long Term Vision LEVEL ONE

Long Term
The last phase, or Long-term period (1-10 years) is achieved through the VISION
DIGITALIZATION of the entire Methodology process. The main goal is to
measure and better analyze Consumption and Actions of the previous terms and S.01 - MANAGEMENT & DESIGN

also implement software to understand the whole impact of the entire supply chain S.02 - CONSTRUCTION WORKS

of the Brand.
S.03 - OPERATIONS & MAINTENANCE

The impact could be measured through DATA ANALYTICS with an ETL CONSUMPTION: 30 %
TAKE ACTION: 20 %
approach ( Extract, Transform and Load) using particular software compatible D. ANALYTICS: 50 % C.04 - HUMAN RESPONSIBILITY

with STOOORE Methodology. LCA, ERP, Digital Twins, IoT and other relevant C.05 - SWARM & COMMUNITY

Artificial Intelligence innovations, could be all right methods to examine, control C.06 - MARKETING & PROCUREMENT

and improve the environmental impact of materials, products, or processes

throughout the whole behavior of the Brand which participating in the STOOORE. DIGITALIZATION RING
D.07 - DIGITAL BUSINESS

To reach Level ZhERO and finalizing the Journey to Sustainability, the User D.08 - INNOVATION

should select, follow the Digitalization approach in the Level One | Long Term D.09 - FEEDBACK

Vision Guideline, (in APP or e-playbook).

The most relevant Area, within the Level 1, is DATA ANALYTICS (50%) with TOTAL RING SITUATION
After Level 1
his parameters (Innovation, ETL and Mark up)
 STOOORE LEVELS | INFOGRAPHICS

LEVEL THREE LEVEL TWO LEVEL ONE STOOORE

ZHERO
Short Term Middle Term Long Term
STRATEGIES PEOPLE VISION

CONSUMPTION
CONSUMPTION: 50 % CONSUMPTION: 20 % CONSUMPTION: 30 %
TAKE ACTION: 30 % TAKE ACTION: 50 % TAKE ACTION: 20 %
D. ANALYTICS: 20 % D. ANALYTICS: 30 % D. ANALYTICS: 50 %

ACTION
SUSTAINABLE RING COMMUNITY RING DIGITALIZATION RING

ANALYTICS

TOTAL RING SITUATION TOTAL RING SITUATION TOTAL RING SITUATION

After Level 3 After Level 2 After Level 1
 SCORE OVERVIEW

ST The STOOORE Methodology uses scalable percentages. All the

Levels will be scored and measured following the specific criteria
inside a technical matrix, developed ad hoc to this Methodology, and
reported in the Playbook (available in APP or Online).
Every chapter of the Playbook divided the sustainable strategies in
RE
two main categories: the Recommended (Re) and the Optional (Op).

The idea behind the STOOORE Methodology is a Journey to Sustainability

All the strategies counts a bit. The final User can see the progress of

To move from the first level THREE to the last LEVEL ONE and reach the the percentage with the APP or within the STOOORE Online

goal of STOOORE ZhERO with 100% reduction in Consumption (Waste - Platform.

Water - Energy) 100% in increasing of Actions ( Swarm - Wellbeing - Once the final User has achieved the 100% of the Ring Level he can

Mindset) and a continuous Analytics process in the Digitalization ( move to the next one and go forward in his Journey to Sustainability.

Innovation - ETL -Mark up), the User should select and prove the strategies
listed in the playbook related to each Level (available in APP or Online).
 SCORE - Example HOW IT WORKS

Level Three | Sustainable Ring

Parameters GOALS: Parameters REAL TIME: Parameters Validation:

CONSUMPTION: 50 % CONSUMPTION: 30 % CONSUMPTION: 50 %

TAKE ACTION: 30 % TAKE ACTION: 10 % TAKE ACTION: 30 %
D. ANALYTICS: 20 % D. ANALYTICS: 0% D. ANALYTICS: 20 %

LEVEL THREE LEVEL THREE LEVEL THREE

Short Term | Strategy
The User which would like to participate to the
STOOORE Methodology, goes to the APP or to the
Online Platform and inscribe the project writing
the first projects parameters like:
- Location Project
- Location of Design Team
- Category of the STORE (A -B -C)
Those parameters are necessary to understand the
strategies to follow.
Short Term | Pre-Assessment
The User choose and select the possible Strategies, which
would like to pursue, through the APP or the e-Playbook.
The Integrate Technical Matrix (ITM) is able to
understand the behavior of the Brand in Real Time and
show to the final User the state of percentage in order to
reach the 100% of the competition of Sustainable RING
In this way the user could preview how many strategies
needs for the competition of the Ring
Short Term | Validation
The User works on the selected strategies and
upload the relative document to the APP or to
the Platform.
The STOOORE internal Team, assisted by the
ITM, check them and validate the score, so
the Final User can understand the progress of
their strategies to reach the competition of
the Sustainable Ring and move on to the next
level, which in this case is the Level Two.
 EU CIRCULAR ECONOMY

The STOOORE Methodology follows the Circular Economy action plan A: CIRCULAR ECONOMY

adopted by European Union, which main pillars are Sustainability and • Promote measures to improve the durability of built assets
Digitalization
• Integrate LCA in procurement and supply chain transparency

• Considering revisions of materials for construction, demolition and

waste
European industrial strategy
• Improve modelling tool to capture benefit of circular economy
Europe needs industries to become greener, more circular and more
digital while remaining competitive on the global stage. These three
drivers will transform our industry, support our SMEs and keep Europe B: REDUCE POLLUTION:

sustainable and competitive. • Integrating data with logistics/warehouse management process to

optimize transport and warehouse networks

• Automated inventory management: reducing transport & number of

The European Green Deal provides an action plan to:
trips
A. Boost the efficient use of resources by moving to a clean,
circular economy • Pre/Post-Construction: Waste management: Sensors/ Analytic
software to plan pick-ups when waste bins are full
B. Restore biodiversity and reduce pollution
 CONCLUSION

It’s up to us to innovate and implement solutions for the collective

development of a Digital World that protects the Climate and is good
for the Environment.

This document is the first step to share the STOOORE overview to

find the path for a Carbon Neutrality and would like to be used as a
“call for dialog”.

Th3 Green team will be happy to move further in order to better

present the STOOORE Methodology specially tailored for the
worldwide Retail Industry.