MINI PROJECT REPORT

ON

“ Sanitized Perfume”
SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE
AWARD OF THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION

(2022-24)

SUBMITTED BY SUBMITTED TO
Km. Suhani Dr.Saurabh Kumar Singh
ROLL NO.- 22MBA17 (Head of the Department)

AFFILITED TO DR.A.P.J ABDUL KALAM TECHNICAL

UNIVERSITY, LUCKNOW (U.P)
 CERTIFICATE

This is to certify that the project entitled, “Sanitized

Perfume” by Km. Suhani , is a bona-fide record of work
done under my guidance and supervision in partial
fulfillment of the requirement for the award of the degree of
Master of Business Administration.

___________________
Dr.SAURABH KUMAR SINGH
(Head of the Department)
 DECLARATION

This is to certify that I have completed mini project

report titled “Sanitized Perfume”, under the guidance of
Dr.Saurabh Kumar Singh in partial fulfillment of the
requirement for the award of Degree of Master of
Business Administration at Institute of Technology &
Management, Aligarh. This is an original piece of work
and I have not submitted it earlier elsewhere.

____________
Place: Aligarh Km. Suhani
Date:
 ACKNOWLEDGEMENT
In the praise of Almighty, the most merciful and beneficent , who
showed us the path of rightness and blessed us to get the strength
to embark upon this task.

If I unquote the name of Mr. DEV PRAKASH AGRAWAL,

The Chairman of Institute of Technology & Management,
Aligarh, it will be inequitable because her contribution for the
upliftment of the society is quite remarkable.

It gives me immense pleasure to express my profound gratitude

and sincere thanks to Mr. DINKAL AGARWAL (Secretary),
PROF. SABIH AHMAD (Director), Dr.SAURABH KUMAR
SINGH (HOD, Department of Business Administration), and
all the faculty members for their excellent guidance, sympathetic
and inspiring attitude and constant encouragement throughout the
course of this study. It is indeed their commitment and dedication
that made me able to write this project.

I am greatly indebted to my parents and friends for their love and

affection. Their wishes have been the source of encouragement
throughout my study.
Km. Suhani
MBA Ist Semester
 TABLE OF CONTENTS

SERIAL NO. CONTENTS PAGE

NO.

1 Introduction 07

2 Objective 10

3 Industry Review 12

4 Methodology 24

5 Product Description 25

6 Feasibility 28

7 Analysis 33

8 Findings & Suggestions & Biblography 36

 Introduction

What is Innovation?
Innovation is defined as the carrying out of new combinations that include the

introduction of new goods, new methods of production, the opening of new markets,

the conquest of new sources of supply and the carrying out of a new organization of

any industry. An innovation is something original and more effective and new that

breaks into the market.

What is Product innovation?

• Product innovation is defined as the development of new products, changes in

design of established products, or use of new materials or components in the

manufacture of established products.

• It is a creation and introduction of a goods & services that is either a new or an

improved version of previous goods & services. It's not only about developing

something new and original, it's also about taking what's already there and

making it much better.

• It is a type of innovation that is more noticeable for the consumer and it is related

either to the enhancement of a company’s older products, either to the

 development of new products which are based on new technologies or which

solve new needs of a consumer.

• It is a process which goes through multiple phase focuses on the innovation of

facilities, skills and technologies used for the production and delivering of

products and services. As opposed to product innovation, the effects are not as

noticeable to the consumers.

• Product innovation can result in a decrease in production cost and time and the

improvement of certain processes or the elimination of certain barriers from the

production process or consumption.

• Most of the times, process innovation is performed either within the equipment

used, either within the technologies used for developing the product or even

within the methods used by the employees.

• Product innovation occurs as a reaction to multiple factors – for example, a

consumer’s needs are determined by social, cultural or economical factors, while

at a business and organisational level, product innovation is performed when its

purpose is the expansion to new market segments or the attainment of

competitive advantage.

• When product innovation is conducted through the development of a new

product, it can either solve an older consumers’ problem in a new (innovative)

way, or solve a new consumers’ problem, which occurred as a consequence of

the evolution of the factors previously mentioned – social, cultural and

economical.

• Numerous examples of product innovation include introducing new products,

enhanced quality and improving its overall performance. Product innovation,

alongside cost-cutting innovation and process innovation, are three different

 classifications of innovation which aim to develop a company's production

methods.

WHY WE NEED A NEW PRODUCT &

SERVICES?

A new product & services is a Conversion of customer need to a reality based

solution, creating the tangible product or service from the intangible idea, Creation of

new wealth. To success in implementing new products development efforts generally

require significant resources and the opportunities in the market. Because of the high

risk of failure in implementing new products, it is important to know why new

products development is important to companies. It is the life blood of companies

Without them, the firm will face its decline stage and either dies or is acquired by

some other firm. Society is well served by the continuous existence of these firms

from the employment of the people who works there (who are also one of the

consumers), and the long lasting support for society in terms of taxation and CSR

policies. Firm have little opportunities but they can grow and sustain if they want to

move from survival to advancing. The new products and services developed and

provided by firms of all sizes gives the mechanism and frame work for this growth

and improvement. The new products could be a physical tangible product such as an

automobiles, smartphones, or coffee maker machine. It could also be services like IT

software, new production process, or a new marketing concept.

 Objectives

• To discuss the importance of customer hygiene in this corona virus situations.

• To discuss and identify the need of customer safety particularly emphasizing

on the product.

• To determine the key influencing factor among customer which resulted in the

buying behavior.

• To analyze the decision making process after corona virus.

• To discuss and identify the need of perfume which helpfull in killing germs.

• To discuss the importance of the perfume is to keep unpleasant body odors at

bay and make sure you smell fresh throughout the day.

• To discuss and identify the need of the customer safety with providing fresh

smell.
• To discuss and identify the Indian culture which has large number of festivels

and huge gathering and this product will make sure to get rid of germs and

smell good in every occasions.

• To discuss and identify the importance of stress level in present scenario and

perfume senitizer help calm the mind and soothe your body, ensuring your

stress levels are in control.

• To discuss and identify the importance of the essential oils contained in

perfumes have therapeutic effects which can help you relax and steel better at

night, thus helping avert insomnia.

 Industry Review

Introduction of Brand

• Sanitized Perfume product of Riser Sanitized Perfumer company.

• Riser Sanitized Perfumer is located in Noida

• Price : 150 Rs. For 120 ml

• Sector : FMCG

• Products : Perfumes, Hand Sanitizer

Hand Sanitizer

Hand sanitizer, also called hand antiseptic, handrub, or hand rub, agent applied

to the hands for the purpose of removing common pathogens (disease-causing

organisms). Hand sanitizers typically come in foam, gel, or liquid form. Their use is

recommended when soap and water are not available for hand washing or when

repeated hand washing compromises the natural skin barrier (e.g., causing scaling

or fissures to develop in the skin). Although the effectiveness of hand sanitizer is

variable, it is employed as a simple means of infection control in a wide variety of

settings, from day-care centres and schools to hospitals and health care clinics and

from supermarkets to cruise ships.

Types Of Hand Sanitizers

Depending on the active ingredient used, hand sanitizers can be classified as one of

two types: alcohol-based or alcohol-free. Alcohol-based products typically contain

between 60 and 95 percent alcohol, usually in the form of ethanol, isopropanol, or n-

propanol. At those concentrations, alcohol immediately denatures proteins,

effectively neutralizing certain types of microorganisms. Alcohol-free products are

generally based on disinfectants, such as benzalkonium chloride (BAC), or

on antimicrobial agents, such as triclosan. The activity of disinfectants and

antimicrobial agents is both immediate and persistent. Many hand sanitizers also

contain emollients (e.g., glycerin) that soothe the skin, thickening agents, and

fragrance.
Effectiveness

The effectiveness of hand sanitizer depends on multiple factors, including the

manner in which the product is applied (e.g., quantity used, duration of exposure,

frequency of use) and whether the specific infectious agents present on the person’s

hands are susceptible to the active ingredient in the product. In general, alcohol-

based hand sanitizers, if rubbed thoroughly over finger and hand surfaces for a

period of 30 seconds, followed by complete air-drying, can effectively reduce

populations of bacteria, fungi, and some enveloped viruses (e.g., influenza A

viruses).1,6,9 Similar effects have been reported for certain alcohol-free formulations,

such as SAB (surfactant, allantoin, and BAC) hand sanitizer. Most hand sanitizers,

however, are relatively ineffective against bacterial spores, nonenveloped viruses

(e.g., norovirus), and encysted parasites (e.g., Giardia). They also do not fully

cleanse or sanitize the skin when hands are noticeably soiled prior to application.
Despite the variability in effectiveness, hand sanitizers can help control the

transmission of infectious diseases, especially in settings where compliance with

hand washing is poor. For example, among children in elementary schools, the

incorporation of either an alcohol-based or an alcohol-free hand sanitizer into

classroom hand-hygiene programs has been associated with reductions in

absenteeism related to infectious illness. Likewise, in the workplace, the use of

alcohol-based hand sanitizer has been associated with reductions in illness episodes

and sick days. In hospitals and health care clinics, increased access to alcohol-

based hand sanitizer has been linked to overall improvements in hand hygiene.

Safety Concerns

Agencies such as the World Health Organization and the U.S. Centers for Disease

Control and Prevention promote the use of alcohol-based hand sanitizers over

alcohol-free products. Indeed, the use of alcohol-free products has remained limited,

in part because of WHO’s and CDC’s focus on alcohol-based products but also

because of concerns about the safety of chemicals used in alcohol-free products.

Research has indicated that certain antimicrobial compounds, such as triclosan, for

example, may interfere with the function of the endocrine system. Environmental

contamination from triclosan is another concern. Disinfectants and antimicrobials

also can potentially contribute to the development of antimicrobial resistance. In

2014, mounting concerns over triclosan led authorities in the European Union (EU)

to restrict the chemical’s use in various consumer products in the EU.

By comparison, concerns over the use of alcohol-based hand sanitizer have centred

primarily on product flammability and ingestion, both unintentional (e.g., by young

children) and intentional (by individuals seeking to abuse alcohol). With proper

storage and strategies that limit access to alcohol-containing sanitizer (e.g., issuing

hand sanitizer to individuals), the risk of fire or poisoning from accidental or

intentional ingestion of alcohol-based hand sanitizers is considered to be low.

Perfume

The word perfume is from a Latin phrase meaning “through smoke” and was thought

to have been invented by the ancient Egyptians who burned fragrant woods and

plants for their pleasant odours. Over the years perfume has been used, refined and

enhanced by every major civilization and today perfume as we know it is a very big

business.
Today’s modern perfume has three main components:

The scent – Virtually anything natural or synthetic that has an odor can be used in

the making of perfume. Typically scents are made from flowers, citrus, spices, woods

and sometimes even leather.

The fixative – These ingredients act to stabilize the aromatic compound and help to

make the scent last longer.

The solvent – This is usually alcohol and keeps bacteria from forming and helps

maintain an even consistency so it can be easily applied.

The category a fragrance belongs to is defined by how much of the scent (or

aromatic compound) is used in the product. This also plays a factor in determining

the price as the higher the concentration of scent the more expensive the fragrance

will be:

Lotions and aftershaves generally have a 1 to 2% scent base

Eau de Cologne products are generally 2 to 3% pure scent

Eau de Toilettes run between 5 to 20% scent

Eau de Parfums will have from 10 to 30% aromatic compound in them

Perfume Extract or Parfum has the greatest concentration of scent, between 20

and 40%

Women’s products are usually categorized as perfume, eau de parfum, toilet water,

and cologne and for men’s products are sold as perfume, cologne, and aftershave.

Surprisingly fragrances and music share a common term, notes. Perfumes are often

described by the different “notes” that make up the scent. These notes are designed

to emerge at different times during the scent span of a fragrance just as an orchestra

will have different instruments playing throughout a musical composition.

Top Notes are the strongest scents but do not last very long. This is the initial burst

of smell you get when you first take a sniff of your favorite perfume or cologne. The

top notes are often spice or citrus based.

Middle (or heart notes) makes up the main part of the scent that emerges after the

top notes start to fade away and are usually softer and mellower than the initial

scent. These scents are usually floral in nature.

Bass notes form the foundation of the scent and are usually deep and musky in

nature and emerge to blend with the middle notes not to replace them.

Fragrances are very complex products that go through many stages of development

before reaching the consumer. There are tens of thousands of different perfumes

and colognes available today, each one having its own unique scent signature and

what once was reserved for the wealthy and privileged is now available to everyone.

Many perfumes are blends of flower and plant oils, animal substances, synthetics,

alcohol, and water. In ancient times the Egyptians soaked fragrant woods and resins

in water and oils and then rubbed their bodies with the liquid. The Romans use to

wear a garland of flowers, and also hang scented plants inside to sweetenthe air.

The development of distillation by the Arabs in the seventh century made the

productions of essential fragrant waters possible.

Perfumes are of three major substances, the plant substance, animal substance,

and the synthetic substance. Plant substance: The substance that gives sweet

smelling plants their pleasant odor called essential oils. Animal Substance: The

substance that slows the evaporation of perfume oilsand makes the smell long

lasting. Synthetic Substance: The substance that accounts for the amount of items
used in the perfume industry. These substances can be obtained from natural

sources or coal tar.

Natural and synthetics are used for their different odor characteristics in perfumery

Naturals Synthetics

Much more consistent than

Natural scents will vary from each
natural aromatics. However,
supplier based on when and where
differences in organic
they are harvested, how they are

processed, and the extraction synthesis may result in minute

method itself. This means that a differences in concentration of

Variance
impurities. If these impurities
certain flower grown in Morocco
have low smell (detection)
and in France will smell different,
thresholds, the differences in
even if the same method is used to

grow, harvest, and extract the the scent of the synthetic

scent. As such, each perfumer will aromatic will be significant.

 prefer flowers grown in one country

over another, or one extraction

method to the next. However, due

to a natural scent's mixed

composition, it is easy for

unscrupulous suppliers to

adulterate the actual raw materials

by changing its source (adding

Indian jasmine into Grasse jasmine)

or the contents (adding linalool to

rosewood) to increase their profit

margin.

Depending on purity, consists

Contains many different organic
primarily of one chemical
compounds, each adding a different compound.

note to the overall scent. Certain

Sometimes chiral mixtures of
naturally derived substances have a
isomers, such as in the case
Components long history of use, but this cannot
of Iso E Super.[36] Due to the
always be used as an indicator of
almost pure composition of
whether they are safe or not.
one chemical compound, the
Possible allergenic or carcinogenic
same molecules found diluted
compounds. in nature will have a different

scent and effect on the body, if

 used undiluted.

Similar to natural scents yet

different at the same time.

Reminiscent of its originating
Some synthetics attempt to
material, although extraction may
mimic natural notes, while
Scent capture a different "layer" of the
others explore the entire
uniqueness scent, depending on how the
spectrum of scent. Novel scent
extraction method denatures the
compounds not found in nature
odoriferous compounds.
will often be unique in their

scent.

Pure and pronounced

Deep and complex fragrance notes. fragrance notes. Often

Scent
Soft, with subtle scent nuances. monotonous in nature, yet
complexity
Highly valued for ideal composition. reminiscent of other natural

scents.

Dependent on extraction method. Dependent on synthesis

More expensive, but not always, as method. Generally cheaper,

prices are determined by the labor but not necessarily. Synthetic

Price
and difficulty of properly extracting aromatics are not necessarily

each unit of the natural materials, cheaper than naturals, with

as well as its quality. Typically the some synthetics being more

 relationship between, longevity of a costly than most natural

perfume, cost and the concentration ingredients due to various

of essential oils follows the graph factors such as the long

below: synthesis routes, low

availability of precursor

chemicals, and low overall

yield. However, due to their

low odor threshold, they should

be diluted when making a

perfume.

This chart shows the typical

relationship between price of

perfume, its longevity and the

concentration of essential oils.

In conclusion, I have learned that perfume has made a significant impact on society

during the past and present. In addition, I was surprised to know that some of the

ingredients from perfume were from plants and animals. This turns out to be the

make up of most of the fragrances that men and women use today in their colognes

and perfumes. I was also surprised to find out some of the same ingredients of

perfume is used to make washing powder, bar soap, air freshener, and deodorant.
 Research Methodology

Secondary data:

My innovative product is Sanitized Perfume. As we all know the sale of sanitizer

increases due to Covid 19. Sanitizer helps to remove bacteria and viruses from

hands and also help to keep safe from corona virus.

Sanitizers remove bacteria and viruses from hands only whereas Sanitized Perfume

remove viruses not only from hands but also remove viruses from body and always

from our clothes and today perfume as we know it is a very big business . Todays

time mostly all the peoples use perfume for fragnance.

Data collection:

My data is collected from internet, magazines, newspaper and from catalogues and

also from various internet sites.

 Product Description

Problem facing by the peoples

Corona virus (Covid-19) the new name for the disease being caused by the recent

coronavirus. A lot of information is being presented about how prevent coronavirus

from affecting you and your family. Perhaps the most important thing to know is that

medical experts agrees on this, one of the best ways to stay healthy is to wash your

hands with soop and water. But if these aren’t available, hand senitizer may help rid

your hands of unwanted germs. But we need the product which can protect from

bacteria and virus not only from hands but also from our body as well as from cloths.

Innovation in Perfume

 The market demand for such perfume sanitizers is driven by their ability to

prevent infections and kill bacteria, fungi and viruses.

 The sanitizer segment has witnessed tremendous growth sich the impact of

the Covid-19 pandemic. The growth opportunities can be attributed to the fact

that these perfume senitizers are 70% more effective against viruses than

normal perfumes.

 The market analysis indicates that the need for sanitizer perfumes has slowly

risen owing to its use in normal perfumes.

  Since the corona virus infections has rapidly increased in the US and Europe

asia, the perfume sanitizer product will help the college student and

businessmens.

Segment

 The perfumes has always been one of the key contributors to the global

cosmetic market.

 The sale of perfume products in the society has observed tremendous growth.

 The sanitizer perfume rising awareness of contogious intectionsand

importance of maintaining body hygiene among individuals is boosting

segment growth.

 The residential segment isend user to be looked upon by vendors.

  Over the last year end users have become more awareof the hazards of

germs and infections prevailing in the environment. They are more coreful and

cautions in selecting products related to body hygiene.

The following factors are likely to contribute to the growth of the perfume santizer

market during forecast period :-

 Increasing influence of internet in shopping end users purchasing behaviour.

 Growing demandfor flavoured & organic perfume senitizers.

 Growth in Promotional Activities.

 Raise in Health conseiousness among consumers.

Feasibility
 Substances which are used for making

Sanitized

perfumes

 Perfume

 Propylene Glycol

 Triclosan

 Dep

 Ethyl Alcohol

 Isopropy Alcohol

 N-Propanol Alcohol

Market Strategy

• Riser Sanitized Perfumer a Indian based firm strategized santized perfume

with an image which could directly strike the Indian psyche. They understood

the market and come with a product which could set their image as a product

with utilitarian use. Instead of having of having a same strategy of gas based

product they tapped the Indian market with a deodorant full of liquid.

• One more important was advertising the product with a different angle. The

theme of 85% of the deodorant advertisements could be summed to hulk,

foreign girls and the girls attraction. It projected itself with a product who
 values Indians by giving them product which can be utilized more in a similar

price. The other aspect which sanitized perfume concentrated was showing

other deodorant as wwasteful and with long lasting aroma.

• Riser Sanitized Perfumer has triggered a television led advertising campaign

aiming to bring a behavioural change in people’s gifting patterns, they are

urging people to shift from gifting usual items such as shirts, ties,

wallets,watches, cakes, bouquets and start gifting perfumes.

4 P’s of Sanitized Perfume

Product Strategy

Sanitized perfume has a very vast variety of deodorants for both men and women.

Few of its most popular products for men are sanitized perfume black collection fresh

oriental deodorant, sanitized perfume 1000 status Deodorant, sanitized perfume

Macro Deodorant, sanitized perfume napoleon deodorant, sanitized perfume royal

deodorant andtop products for women are sanitized perfume black collection bold

deodorant, sanitized perfume delicious deodorant, sanitized perfume black collection

splendid deodorant, sanitized perfume paradise deodorant, sanitized perfume

radiate deodorant. Sanitized perfume has also recently launched perfumes along

with deodorantsin order to expanditsproduct portfolio in its marketing mix. Sanitized

perfume prodocts are also deliver quality assurance with the dermatological testing

done which shows no side effects, also with consumer feedbacks sanitized perfume

products have stood up to the mark. One of the key component which outstand

sanitized perfume is quantity as they claim to be only having spray or Deo no gas so

quantity claimed also satisfy the customer and finally the services of their product of
having a good fragrance which lasts longer no doubt terned out to stand at its claim.

Sanitized perfume got its success behaving as a product oriented company.

Pricing Strategy

Sanitized perfume followed the competitive pricing under its marketing mix where it

kept the price almost same with its competitors but projected the more service with

better output with their deodorants at the same price. This strategy not only helped

sanitized perfume attract new customers but also overcome the barrier of entering
into market when there were already established brands from well established

company like HUL and Marico. Further sanitized perfume focused more on the upper

middle man in deciding the cost of their product. This helps them in further

expanding in the market. Sanitized perfume represented themselves as a

replacement for the expensive cologne and deodorants with a better service at low

price which helped them in pitching to a larger audience.

Place & Distribution Strategy

Sanitized perfume approached with a very simple distribution channel i.e. way

through distributors to retailers. As their product was a FMCG product so they didn’t

needed an exclusive store to sell or showcase their product. With their promotions of

sanitized perfume it was enough to catch eyes of their consumers. Andalso being a

FMCG product going through retailer channel it was made available at each and

every small retail shops both in urban and rural area. This also helped them in

pitching in rural areas and increasing their market share. However sanitized perfume

rely more on urban areas. And as it was launched in the digital era where the no. of

e-commerce users were increasing rapidly, no. of grocery apps were launched so

sanitized perfume also launched its products on online stores right from the starting

which was easy to access and gained more customers from the urban areas.

Promotion & Advertising Strategy

This is one of the most important feature which made the Sanitized perfume become

the market leader. Sanitized perfume competitors like Axe were using marketing

promotion mainly focused for men. Whereas sanitized perfume launches its product

showing that its functional value is better than its competitor’s value. Sanitized
perfume did an extensive TV advertisement, magazines,hoardings,

newspapers,online campaignson different socialmedia sites and built up their own

brand image by using a new chemical structure and degradedthe image of their

competitors. Hence, this gives an overview on sanitized perfume marketing mix.

 Analysis

SWOT Analysis of Sanitized Perfume

Strengths in the SWOT analysis

• Different Product: Sanitized Perfume Deodorant, unlike other competing

brands, does not have any gas in it. Since the bottle or can has only the

perfumed liquid the contents last longer.

• Marketing Strategy: Quite unlike other competing brands like Axe which

indicated appealing to the opposite gender as their unique selling proposition.

However contrary to those Sanitized Perfume has been using

functional positioning like lower cost, better value and more quantity.

• Bigger target segment: It is customary for deodorant to target either males or

females. There are very few brands which target both the gender and one

amongst that is Sanitized Perfume. The deodorant has separate variants for

both men and women and combo gifting packs which include one for each

gender.

• Value for money brand: Sanitized Perfume was priced higher than the

nearest rival brand Axe but customers still purchased it.The reason for this was

their launch advertisement which was the direct comparison with competing

brands and how they were wasting a lot of content because of the presence of

gas in them.
 • The backing of good research: Sanitized Perfume has been backed by a

strong team of research professionals who have designed the core product as

well as its variants with the customer feedback about the issues they face with

competing for deodrant brands.

• Gap filling: Before the product launch, Sanitized Perfume had undertaken

detailed studies on the market and identified various gaps in the deodorant

market and created products that filled each of these gaps.

• Toppled the market leader: Sanitized Perfume was a late entrant into the

deodorant market which had top brands from multinationals like HUL and P &

G. But through a powerful launch advertisement, the brand could topple the

market leader Axe Deodorant.

• Powerful launch advertisement: The launch advertisement of Sanitized

Perfume had something interesting to say and clearly differentiated the product

as a non-aerosol spray in comparison to the other aerosol sprays that had

taken over the Indian market.

Weaknesses in the SWOT analysis

• Poor distribution channel: In comparison to nearest rival HUL which sells the

Axe spray, Sanitized Perfume does not have a very wide distribution network.

Moreover, they are unable to garner the retail space that multinational brands

like Axe command.

• Sustainability: It is questionable whether a brand like Sanitized Perfume will

be able to sustain its overwhelming success. Though it is a rage at this point in

time it is doubtful on whether the brand can sustain with the same positioning

for a long time.

 • Negative publicity against chemicals: Online sources have created a huge

movement against the dangers of chemicals in cosmetics and skin care

products. This has shifted the balance in favor of ayurvedic or organic

shampoos which have hit the sales of the brand drastically.

Opportunities in the SWOT analysis

• Huge market Potential: The deodorant market has huge market potential in

India. Currently, it stands at an estimated value of 3000 crores INR with a

growth rate of 15 to 18 percent annually which means there is a huge

unexploited market target.

• Positive customer trends: Customers in India a are increasingly conscious

about their looks and the market for cosmetics product is huge and this

includes perfumes as well. With an increased propensity to send people who

would once think of purchasing deodorants as a waste of money has made it a

part of their daily ritual.

Threats in the SWOT analysis

• Competition: There are many entry level as well as mid level competitors for

Sanitized Perfume. The main competitors of Sanitized Perfume is Fogg, Axe,

Set Wet, Zatak, Nivea, and Dove.

• Axe: Axe is one of the brands which is the biggest threat to sanitized perfume.

Axe has a fantastic distribution and is currently the market leader.

•
 Findings & Conclusion
Findings:-

• Fragrances and flavors manufacturer, releases an insightful study called ‘The

New World and Opportunities Post Coronavirus’.

• The coronavirus pandemic has brought about a drastic shift in consumption

patterns which will have a major impacton the future scenarios.

Transformations within businesses and society take place during turbulent

times that are ground breaking and spark them towards a new land of

challenges and opportunities.

• The report provide sinsights on the strategic shifts the FMCG industry will

face in the coming months and how clients can move into opportunities first.

• The FMCG segment is looking closely at the new consumer behaviours to

effectively adopt and improviseat a never-before pace. We are proud to

partner with some of the leading names in the market research industry for

the study and hope that the insights will help business plan their future

strategies better.

• FMCG companies are using differentiation in fragranceas a key selling

proposition toattract consumers. The focus is on Citrus-y to impart a clean

association through their products. There is an increased affinity

towardsusing traditional and natural fragrances.

• There is also a demand for perfumery ingredients that have disinfectant, anti-

bacterial and anti-microbial properties, across categories.

• The global pandemic has led to a change in the attitudes of consumers

around the world. The report is divided into various categories including

Home, Surface, Fabric and Personal Care. It indicates that there is a steady

growth in the launches of products with clean claims. About 81% of

consumersin West India have used Sanitized Perfumes more than before

compared to 67% in North India. There is also high usage of hygiene

products among the older age groups.

• Products such as hand sanitizers, Sanitized perfumes are observed to have

experienced a dramatic boost in sales as consumers, self-protection

awarenesshas increased rapidly since the covid outbreak.

• People will go forward to adopt a new normal and get back to basic focusing

on a minimalistic approach. There has been increased digital engagement

and haome has become the new universe for now with a focus on

cleanliness, self, and surrounding. Overall, the findings show how there is an

increased need for quality assurance, affordability, accessibility and

convenience. Considering this, FMCG companies are undertaking product

development, market testing and launches faster than ever before.

Conclusion :-

In conclusion, I have learned that perfume has made a significant impact on society

during the past and present. In addition, I was surprised to know that some of the

ingredients from perfume were from plants and animals. This turns out to be the

make up of most of the fragrances that men and women use today in their colognes

and perfumes. I have also surprised to find out some of the same ingredients of

perfume is unsed to make washing powder, bar soap, hand sanitizers, deodorant,

perfumes.

The market demand for such perfume senitizers is driven by their ability to prevent

infections and kill bacteria, fungi and viruses. The senitizer segment has witnessed

tremendous growth sich the impact of the Covid-19 pandemic. The growth

opportunities can be attributed to the fact that these perfume senitizers are 70%

more effective against viruses than normal perfumes. The market analysis indicates

that the need for senitizer perfumes has slowly risen owing to its use in normal

perfumes.
 BIBLOGRAPHY

Websites :-

www.sanitizer.in

www.perfume.in

www.indianjournalofmarketing.com

www.wikipedia.com

www.careerdynamo.com/marketing_journal.html