STRATEGIC

MANAGEMENT

SAMSUNG
Vision
"Inspire the World, Create the Future."
 Short
Samsung came up with a 6-word vision. A statement can be effective if it’s short yet,
it can still convey what you want to recognize your organization as your vision.
 Catchy
Evaluating such statement shows that having a short vision forms itself to be catchy
as well; to be both appealing and memorable. We think that their technique was to make a
slogan-like vision which will eventually attract and catch consumers attention, not only for it
is short but also for the choice of words they used to come up with such assertion.
 Futuristic
Samsung’s vision, because of its shortness, has an indirect information portrayed on
what they want to see said organization in the mere future. Although, we conclude that
through inspiring others, maybe with the use of their technology would create modern and
well improved future.

Mission
“Inspire the world with our innovative technologies, products and design that enrich people’s
lives and contribute to social prosperity by creating a new future.”
 Customers
People who have the capacity to buy their products will experience development
in the future through their innovative technology or design and because of technology, it
will make consumers life easy.
 Products or services
They mainly offer high quality products like smartphones, laptops, tablets,
accessories, and home appliances which as well will contribute social prosperity in
accordance with our future.
 Market
They operate around the world.
 Technology
Advanced technology for continuous development and innovation.
 Concern for survival
It focuses on innovation for global societal improvement through technological
products.

 Philosophy
to devote its talent and technology to creating superior products and services that
contribute to a better global society. To achieve this, Samsung sets a high value on its
people and technologies.

 Concern for public image

It contributes to the flourishing of humankind and preservation of environment by doing
business in a way that respects both humanity and nature and most importantly, for social
prosperity.