Assignment of business and strategic management

Name: hodan Hassan Essa

Shift: afternoon
Department: accounting

Company name and background Samsung

Mission of Samsung company

Samsung's mission statement is “We will devote our human resources
and technology to create superior products and services, thereby
contributing to a better global society.” This corporate mission was
published in the 1990s, when the company was undergoing rapid global
expansion in various semiconductors, electronics

Vision
This vision is at the very core of our commitment to lead innovations in
technology, products and solutions that inspire communities around the
world to join our aspiration for creating a better world full of richer digital
experiences. As we recognize our responsibility as a creative leader in
the global society, we also dedicate our efforts and resources to offering
new values to the industry and customers while fulfilling shared values of
our employees and partners. At Samsung Electronics, we want to create
a future that is exciting and promising for all together.

Goals and objectives

Samsung follows a simple business philosophy: to devote its talent and
technology to creating superior products and services that contribute to a
better global society. To achieve this, Samsung sets a high value on its
people and technologies.
Objective: Marketing objective of the Samsung that the future of
electronics is inspiring the world and create the future. The objective of
the company is to lead innovations in technology, solution and product
that inspire communities all over the world to create a better world
External environment
External or Environmental Analysis is an objective assessment of the
changing world in which an enterprise operates, in order to have an
'early warning system' for identifying potential threats and opportunities.
Internal environment
This Samsung SWOT analysis reveals how the second largest
technology company used its competitive advantages to become a
leader in consumer electronics, home appliances and semiconductors
industries. It identifies all the key strengths, weaknesses, opportunities
and threats that affect the company the most.
Five forces of competitive environment
 Bargaining power of suppliers:
 Bargaining power of customers:
 Threat of new entrants:
 Threat of substitutes:
 Competitive rivalry between the existing players