Mercado, Aubrey M.

Both enable people to

ABM205 - Michael Kotler show and make informed
judgements as users of
information and media.
Both used internet As well as to become
as the medium. skilful creators and
Provide solutions. producers of
Ability to information and media
participate and messages in their own
understand and right.
critically evaluate Media Literacy Information Management.
processes.
Aim to empower citizen by
providing them with the
necessary competencies.
Ability to access, analyse,
evaluate, and create media in
a variety of forms.
It helps us to build an
understanding of the media
role in our society.

All promote a new literacy in knowledge

societies, interpret media and
application of information.
Share the common goal which is
cultivating people’s ability to access,
understand, evaluate, and create media
information, or content using information
technology.
Technology Useful in today’s society. Information
(Digital) Literacy Literacy
Ability to use technological Ability to recognize when
tools responsibly, information is needed.
appropriately, and effectively. To identify the best
Individual can access, manage, sources of information for
integrate, evaluate, create, a given need.
and communicate information. To locate, evaluate, and
Knowledge about the latest effectively communicate
technology and able to use them information in its various
to full aspects. formats.

Both have the capability to focus on the ability to

research, collect, manage, transform, and exchange
information using technologies.
Promotion of New Literacy.
Interpretation of Media.