LEARNING ACTIVITY SHEET

MEDIA AND INFORMATION LITERACY-SENIOR HIGH SCHOOL

First Quarter, Week 2

Name of Learner: _____________________________________________________________

Grade Level /Section: _________________________ Date: ________ ___________________

Similarities and Differences between and among Media Literacy,

Information Literacy and Technology Literacy

BACKGROUND INFORMATION FOR LEARNERS

In our previous discussion, we defined the meaning of media and information and how they work.
For this lesson we will talk about literacy.

Literacy refers to the ability to read and write one's own name, further for knowledge and interest,
write coherently, and think critically about the written word.

In a technological society, the concept of literacy is expanding to include the media and electronic
text. Key to all literacy is reading development, a progression of skills that begins with the ability to
understand spoken words and decode written words and culminates in the deep understanding of text. Once
these skills are acquired the reader can attain full language literacy, which includes the abilities to approach
printed material with critical analysis, inference and synthesis; to write with accuracy and coherence; and
to use information and insights from text as the basis for informed decisions and creative thought.
 Media Information Library FOE and FOI
Literac Literacy Literacy Literacy

Advertising Media Digital

Literacy Literacy
Information
Literacy
News Computer
Literacy Literacy

Television Cinema Games Internet

Literacy Literacy Literacy Literacy
Figure 1. The ecology of media and information literacy (Wilson, Carolyn, et al. 2011)

Figure No. 1 shows the interrelationships of several types of literacy that constitute media and
information literacy. Since they are interrelated, this shows that media and information literacy originate
from varied fields of literacy known as the ecology of MIL.

These media and information literacy channels are very much part of your world today. These
sources of information and media content do not only provide information; they are likely to shape your
values, attitudes, and behavior. Another reason media and information literacy should be taken as a
composite concept is the overlapping concepts of information literacy, media literacy, technology literacy.
 A comparative matrix of their characteristics is shown below:
Information Media
Characteristics
Literacy Literacy Digital Literacy
Library and
Media and Computer Science
Origin information
civic studies and informatics
science
How data and How media is
How ICT and
information in used for good
digital resources
any format and democracy
are used to
form are and
Focus engage in safe and
managed, using development
ethical social
different (personal,
networking and
technological professional
collaboration.
tools. and societal)
Ability to
effectively and
Ability to access Ability to critically access
information, the understand, and avaluate
evaluation, select, information in
creation and evaluate and multiple formats,
Competency sharing of use media as paticularly digital,
Emphasis information and a leading and from a range
knowledge using pruveyor and of sources, in
various tools, processor, if order to create
formats and not producer new knowledge ,
channels of information using a range of
digital tools, and
resources.

Source: Global Media and Information Literacy Assessment Framework (UNESCO 2013)
Media means or method of communication that influence people. It also refers to any physical object used
to communicate messages.

Example: Television, newspaper, radio, movies, and magazines.

Literacy means knowing how to read or analyze the information.

Media Literacy - The ability to access, analyze, evaluate, and create media in a variety of forms. It aims to
empower citizens by providing them with the competencies (knowledge and skills) necessary to engage
with traditional media and modern technologies.

Information: A broad term that covers processed data, knowledge derived from study, experience,
instruction, signals, or symbols.
Information Literacy: The ability to recognize when information is needed, and to find, evaluate, and
effectively communicate information in its various formats.

Technology: A device, material, or sequence of mathematical coded of electronic instructions created by

the person mind that is built, assembled, or produced and which is not part of the natural world.
Technology (Digital) Literacy: The ability of an individual, either working independently or with others,
to use technological tools responsibly, appropriately, and effectively. Using these tools an individual can
access, manage, integrate, evaluate, create, and communicate information.

Technology Literacy is important because it helps the students to communicate and express their ideas in
diverse ways. It also helps to develop strong non-linear reading and thinking skills.

Media and Information Literacy: The essential skills and competencies that allow individuals to engage
with media and other information providers effectively, as well as develop critical thinking and life-long
learning skills to socialize and become active citizens.
 “The purpose of being information and media literate is to engage in a digital society; one
needs to be able to use, understand, inquire, create, communicate and think critically. It
is important to have ability to effectively access, organize, analyze, evaluate, and create messages
in a variety of forms”

Media and Information Literacy includes information and communication literacy and digital
literacy. It is defined as a set of competencies that empowers citizens to access, retrieve, understand,
evaluate and use, create, as well as share information and media content in all formats, using various tools,
in a critical, ethical and effective way. To take part and engage in personal, professional, and societal
activities.

LEARNING COMPETENCY WITH CODE

Identify the Similarities and Differences between and among Media Literacy, Information Literacy
and Technology Literacy (MIL11/12IMIL-IIIa-2)

ACTIVITIES
ACTIVITY 1

Directions: Read and analyze the questions carefully, write the letter of the correct answer, on the space
provided.

_____ 1. ability of an individual, either working independently or with others, to use technological
tools responsibly, appropriately, and effectively.
a. Media information literacy c. technology literacy
b. Information literacy d. media literacy

______ 2. Refers to the ability to read and write one's own name and further for knowledge and
interest,
a. Media c. literacy
b. Information d. technology
 ______ 3. Ability to access, analyze, evaluate, and create media in a variety of forms.
a. Media information literacy c. technology literacy
b. Information literacy d. media literacy

_______4. The physical objects used to communicate with, or the mass communication through
physical objects such as radio, television, computers, film.
a. Media c. literacy
b. Information d. technology

______5. A broad term that covers processed data, knowledge derived from study, experience,
instruction, signals, or symbols
a. Media c. literacy
b. Information d. technology

______6. ability to recognize when information is needed, and to locate, evaluate, and effectively
communicate information in its various formats.
a. Media information literacy c. technology literacy
b. Information literacy d. media literacy

______7. Allow individuals to engage with media and other information providers effectively, as
well as develop critical thinking and life-long learning skills.
a. Media and information literacy c. technology literacy
b. Information literacy d. media literacy

ACTIVITY NO. 2
Directions: Analyze the statement below, write T if the statement is True and F is the statement is not
true.
_________1. It is important to have capacity to effectively access, organize, analyze, evaluate, and
create messages in a variety of forms.
 _________2. Literacy refers to the ability to read and understand own name and further for
knowledge and interest.
_________3. Media is an object used to communicate with, or the mass communication through
physical objects such as radio, television, computers, film.

ACTIVITY 3
Directions: Using this Venn Diagram, compare the three literacy. (use the characteristic matrix for your
reference)
ACTIVITY 3

Directions: A digital footprint is a trail of Footprints that you leave behind you every time you go online.
Think about the ways you use the Internet. Do you visit websites? Do you message friends? Do you
download music or post photographs?

Complete your digital footprint by adding all the WAYS you use Internet, including what websites
you visit regularly.
ACTIVITY 4

Directions:: Answer the following questions:

• In your own opinion, what makes an individual literate in media and information?
_____________________________________________________________________________________
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____________________________________________________________________________________

• Are all news and information on the Internet is true? Why or why not?
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________

• How do Media Literacy, Information Literacy, and Technology Literacy and Media and
Information Literacy differ in terms of use?
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
____________________________________________________________________________________
Rubrics for Compare and Contrast

1
Unsatisfactory
Making Progress
Concept / Point of The student did not
compares the three
View compare the three literacy
The student did not use
Details (need
evidence from the text to
evidence)
support this idea
the students try to
The students did not make
Ideas (Inferences)
any inferences
4
2 3 Excess
Meet Standard Standards
The students had
The student
The student some ideas that
compares both
completed and
authors point of
literacy contrast both author
view.
point of view.
the students had an the students used
the students had evidence from at evidence from both
some evidences least one article to articles to support
from the text support their ideas their ideas and
and reason reasons
the students made
the students made
inferences from the
inferences from the
text to determine the
make inferences text to determine
authors point of
from the text the authors point of
view and clearly
view
explained.

REFLECTION
As a 21st century learners. What would you like to find out more about the media and information
literacy? Enumerate the new things did you learn on this topic?
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________

REFERENCES

Jose Reuben Q. Alagaran II (2014). Media and Information Literacy, Empower the
Discerning Audiences. Manila, Abiva Publishing, p. 5-10.

http://www.uis.unesco.org/communication/pages/infor

https://www.youtube.com/watch?v=xT115YsY4Aw
https://www.socialmedia.biz/what-is-media-literacy-and-why-is-it-important/

https://www.unaoc.org/what-we-do/projects/media-and-information-literacy/

https://www.definitions.net/definition/literacy

https://www.slideshare.net/arnielping/media-and-information-literacy-communication

https://www.youtube.com/watch?v=D3RplzyDRQw

https://www.youtube.com/watch?v=AD9jhj6tM50

Prepared by: CHRISTINA E. NAMOC

Name of Writer

Noted by: LABERNE A. LADIGNON, JR

Division ICT Coordinator/ OIC EPS
 Activity 1
Test your knowledge:
1. C
2. C
3. D
4. A
5. B
6. B
7. A
8. True
9. False
10. True
Answer in Activity 3,4, and 5: Answer may vary
KEY TO CORRECTIONS