LEARNING OBJECTIVES

• Identify the similarities and differences of media literacy,

information literacy, and technology literacy.
• Understand and value the concept of media and information literacy
as a whole.
MEDIA LITERACY, INFORMATION LITERACY,
AND TECHNOLOGY LITERACY
MEDIA LITERACY, INFORMATION LITERACY,
AND TECHNOLOGY LITERACY

• UNESCO DEFINES LITERACY AS THE “ABILITY TO IDENTIFY, UNDERSTAND, INTERPRET, CREATE,

COMMUNICATE, AND COMPUTE, USING PRINTED AND WRITTEN MATERIALS ASSOCIATED WITH VARYING
CONTEXTS.”
• THE UNESCO MEDIA AND INFORMATION LITERACY CURRICULUM FOR TEACHERS REGARD INFORMATION
AS A “BROAD TERM THAT CAN COVER DATA, KNOWLEDGE DERIVED FROM STUDY, EXPERIENCE, OR
INSTRUCTION, SIGNALS, OR SYMBOLS.”
LITERACY DEFINITION

Media Literacy The ability to access, analyze, evaluate, and create

media in a variety of forms. It aims to empower citizens
by providing them with the competencies (knowledge
and skills) necessary to engage with traditional media
and new technologies.

Information Literacy The ability to recognize when information is needed, and

to locate, evaluate, and effectively communicate
information in its various formats.

Technology (Digital) Literacy The ability of an individual, either working

independently or with others, to responsibly,
appropriately, and effectively use technological tools.
Using these tools an individual can
access, manage, integrate, evaluate, create and
communicate information.
MEDIA AND INFORMATION LITERACY

• UNESCO defines media and information literacy as “a set of competencies that

empowers citizens to access, retrieve, understand, evaluate and use, to create
as well as share information and media content in all formats, using various
tools, in a critical, ethical and effective way, in order to participate and engage
in personal, professional and societal activities.”
BENEFITS OF MEDIA AND INFORMATION LITERACY
1. It teaches you how to verify information and acknowledge others’ perspectives.
2. It encourages audiences to think critically.
3. It promotes responsible information sharing and dissemination.
4. It helps you identify and understand the media’s role in our culture.
5. It teaches you to think and decide objectively, factually, and reasonably.
6. It encourages you to actively participate in public affairs as a citizen.
7. It teaches you to create your own content responsibly
8. It makes you better appreciate media products
IMPACT OF MEDIA AND INFORMATION
LITERACY TO SOCIETY