Media Literacy

• It is a 21st century advent to education.

• It is the understanding to access, analyze, evaluate, create, reflect and act using all forms of
communication.
• It is an effective and engaging way to employ critical thinking skills to a wide range of issues.
Access → Analyze & Evaluate → Create → Reflect → Act

Information Literacy

• It is a set of skills requiring people to recognize when information is needed and have the ability to
locate, evaluate, and effectively use the needed information.
Technology → Synthesis → Communication → Problem Solving → Critical Thinking

Technology Literacy

• It is the skill of the person, working independently, appropriately, and effectively uses technology
tools to access, manage, integrate, create, and communicate information.

Learners who have obtained technological literacy are able to:

1. Problem-solve
2. Communicate
3. Locate, use, and synthesize information found using technology
4. Develop skills necessary to function in the 21st century.

Media and Information Literacy (MIL) empowers citizens to access, retrieve, understand, evaluate
and use, create, as well as share information and media content in all formats.
Using various tools, in a critical, ethical, and effective way, in order to participate and engage in
personal, professional, and societal activities.

Evolution of Media
The Marshall McLuhan Mantra

• Marshall McLuhan, who is famous for the phrase “the medium is the message,” and is the
proponent of the media theory on technological determinism, believed that society is driven by
changes in media and communication technology.
• McLuhan (2007) explained that society adapts to advances in technology, thus, changing cultural,
political, and even historical aspects of that society.