SHS MIL Q4 Weeks1to4 Binded Ver1.0

Media and Information
Literacy
Quarter 4
Modules 1 - 4
Literacy
Quarter 4 – Module 1
Determining the Opportunity,
Challenges, and Power of
Media and Information Literacy
Alternative Delivery Mode
Quarter 4 – Module 1: Determining the Opportunity, Challenges and Power of Media and
Information
Second Edition, 2021
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wherein the work is created shall be necessary for exploitation of such work for profit. Such an
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included in this module are owned by their respective copyright holders. Every effort has been
exerted to locate and seek permission to use these materials from their respective copyright
owners. The publisher and authors do not represent nor claim ownership over them.
Published by the Department of Education-Schools Division of Makati City

OIC-Schools Division Superintendent: Carleen S. Sedilla CESE
OIC-Assistant Schools Division Superintendent: Jay F. Macasieb DEM, CESE
Development Team of the Module
Writer: Riza Marie L. Santos
Editor: Sharon B. Catayna
Reviewers: Gizelle V. Laud
Layout Artist: Anna Erikka S. Anir
Management Team: Neil Vincent C. Sandoval

Chief Education Supervisor, Curriculum Implementation Division
Gizelle V. Laud
Education Program Supervisor, English
Printed in the Philippines by the Schools Division Office of Makati City through the
support of the City Government of Makati (Local School Board)
Department of Education – Schools Division Office of Makati City
Office Address: Gov. Noble St., Brgy. Guadalupe Nuevo

City of Makati, Metropolitan Manila, Philippines 1212
Telefax: (632) 8882-5861 / 8882-5862
E-mail Address: makati.city@deped.gov.ph
What I Need to Know
After going through this module, you are expected to:

1. Explain the opportunities provided by the internet to empower people;
2. Discuss the effects of the internet as a popularizing agent;
3. Cite personal experiences on the effects of the power of media and information;
4. Promote a local tourist destination, hobby, or business through social media.
What I Know
Directions: Identify whether each statement is TRUE or FALSE. Write your answer on
another sheet of paper.
1. E-commerce can only be seen on Facebook.
2. A journalist should be equipped with high-end cameras to tell news.
3. Social media does not affect tourism.
4. Media provides economic opportunities for people of all ages.
5. Abuse in media and information usage can risk the consumer himself/herself.
6. The user (consumer or producer) is more powerful than the means (media and
information).
7. Media gives us the opportunity to voiceless people.
8. Media of today is playing an outstanding role in shaping public opinion.
9. Media influences the attitude and behavior of people.
10. Media helps us to see the truth.
1
What’s In
“Social media is the ultimate equalizer. It gives a voice and platform to anyone
willing to engage.” – Amy Jo Martin
People nowadays have different views in seeing our world. We always engage
ourselves in sharing our ideas and perceptions with other people. With the use of media,
it gives power to voiceless people. It also encourages people to view an idea from a
different angle. It teaches us to be fully aware of the real happenings in our society.
Therefore, the media has a great powerful impact on people's lives.
What’s New
Take a look!
A wall of graffiti by a railroad track along the Iowa River. Photo taken May 11, 2013.
We always see graffiti from walls and classroom desks. We may not be able to
locate the culprit of these unwanted arts, but we may detect which group or gang can
be held responsible. In your opinion, why do some people draw on walls and let the
public see it? Do you think this is an exercise of our “freedom of expression”? Why or
why not?
Share your opinion here:
_____________________________________________________________________________________
_____________________________________________________________________________________
2
What is It
The Opportunity, Challenges and Power of Media and Information

Opportunity – It is a set of circumstances that makes it possible to do something.
(Example: opportunity to get education)
Opportunity of Media to:
1. Economy – The media gives opportunity to the news industry, film production,
entertainment programs, print, broadcast, Internet, advertising, and public
relations.
Example: GMA provides news and updates that help people to be updated in our
country’s economic progress.
2. Education – Learning has never been easier and at the same time, more
complicated that it is today in the age of media and information.
Example: Showing videos to students to explain the topic
3. Social – Media of today is playing an outstanding role in shaping public opinion.
Example: Social networking sites such as Facebook and Instagram help people to
communicate with others
4. Political – Candidates and their supporters constantly post their views on social
media. Each party has its own pages, from which it broadcasts propaganda and
requests for donations.
Example: Politicians use the media to influence society.
Challenges of Media:
1. Illegal Content – It shows extreme sexual violence or materials that are overly
violent.
Example: Child pornography or child abuse
2. Cybercrime – These are criminal offenses committed via the Internet or
otherwise aided by various forms of computer technology, such as the use of
online social networks to bully others or sending sexually explicit digital photos
with a smart phone.
Example: Internet hacking
3. Copyright Infringement – is the unlawful use of works protected
by copyright law without permission.
Example: Recording a film in a movie theater
4. Identity theft - is the crime of obtaining the personal or financial information of
another person to use their identity to commit fraud, such as making
unauthorized transactions or purchases.
Example: Stealing e-wallets
Power of Media – The mass media is powerful because audiences tend to trust them all
the time. Sometimes, people tend to believe in fake news without researching the original
source.
3
People Media – refers to people that are involved in the use, analysis, evaluation and
production of media and information.
2 Categories of People Media:
a. People as Media – People who are well-oriented to media sources and
messages and able to provide information as accurate and reliable as possible.
Example: Opinion Leaders, Citizen Journalism, Social Journalism,
Crowdsourcing, News Reporter, Radio Commentator
b. People in Media – Media practitioners who provide information coming from
their expert knowledge or first-hand experience of events. Example: Print
Journalists, Photojournalists, Broadcast Journalists, and Multimedia
Journalists, Facebook users, Movie directors, College professors
The Positive and Negative Effects of Media
Positive:
1. Media can help us to be informed on what is happening in our surroundings.
2. It also connects and binds people together. It has also an impact in the world of
business specifically in advertising, entrepreneurship and employment.
Negative:
1. It consumes the time of the user.
2. It can cause computer addiction.
3. It can cause cyberbullying, depression, anxiety and worldwide crimes.
4
What’s More
Activity: Read the article and answer the question. Write your answer on a separate
sheet of paper.
The Online Selling Phenomenon
Aside from citizen journalism, there are other instances by which people are empowered
by the media, one of which has become so obvious these days because of the pandemic.
With normal trade affected by the months of lockdown, many people can manage
business through the basic yet powerful online platform. I believe that you are very
much aware of how online selling flourishes these days. Lazada and Shopee have
become the virtual malls for people who want easy access to products without leaving
their homes. Food can be served conveniently through Grab Food and Food Panda. But
more than these, small scale enterprise flourished through online selling via Facebook
Live and deliveries through “pasabuy.” For many Filipinos whose jobs or businesses
were affected by the lockdown, these became means of earning a living in the new
normal.
QUESTION: How does online selling thrive in the time of pandemic?

_____________________________________________________________________________________
_____________________________________________________________________________________
5
What I Have Learned
Activity 1.1: Gather three different news items posted by Filipino citizen journalists
from social media platforms that went viral and were broadcasted in any of the TV
networks. If possible, include a screenshot as an evidence and follow the format:
Who contributed? Br.

Ciriaco, CSsR
When was it
published? January 18, 2018
Where did it happen?
Albay, Bicol Province
What happened? The
smoke from the volcano formed
an image of a couple which was
caught by a Bicol netizen on his
camera.
Activity 2: Using the table below, list down the positive and negative of media to society.
Write your answers on a separate sheet of paper.
POSITIVE NEGATIVE
6
What I Can Do
Activity: Promote your hometown as a tourist attraction. Use the best picture that you
can access from your personal collection or online sources and explain why this deserves
to be visited. Write your answer on a separate sheet of paper.
Example Activity: (Please follow this format)
MAKATI CITY
Source: https://www.thecrazytourist.com/25-best-things-makati-
philippines/#:~:text=Makati%20is%20the%20financial%20hub,banks%2C%20business%2C%20and%20boss
es.&text=For%20being%20a%20big%20city,food%20and%20shopping%20in%20between.
Makati is one of the 16 metropolitan cities that make up the district of Manila. It
is known as the financial hub of Manila with lots of banks, businesses, and bosses. the
financial hub of Manila with lots of banks, business, and bosses. This city has a western
urban feel to it with all of the 1st world amenities you would find back home.
With banks, businesses, and bosses come international workers and a need to
entertain them! You will find everything from fine dining to exquisite art, and high-class
shopping to out-of-the-box fitness.
You can also find a range of prices to fit a tight budget for accommodation, food,
and flea markets. You can also class it up and stay at ritzy hotels with world-renowned
chefs.
For being a big city so close to the capitol, Makati is regarded as a safe, clean,
and friendly city where you can feel free to roam around, bouncing from one park to
another with plenty of food and shopping in between.
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Assessment
Multiple Choice. Choose the letter of the best answer. Write the chosen letter on a
separate sheet of paper.
1. It is a set of circumstances that makes it possible to do something.
A. Challenge C. Opportunity
B. Media D. Power
2. Which of the following is an example of opportunity for the media in terms of
economy?
A. The teacher shows an educational video to students.
B. The GMA News TV reports the economic status of our country.
C. People are using Facebook to reconnect with their family and friends.
D. Mayor Vico Sotto uses Twitter to promote his campaign to Pasigueños.
3. Which of the following is an example of opportunity for the media in terms of
education?
A. People use Instagram to follow their favorite icons.
B. The teacher uses Google classroom for distance learning.
C. The banks implement the use of online payment for consumers.
D. Mayor Isko Moreno uses Tiktok to promote Manila’s achievement.
4. It shows extreme sexual violence or materials that are overly violent.
A. Copyright Infringement C. Identity Theft
B. Cybercrime D. Illegal content
5. These are criminal offenses committed via the Internet or otherwise aided by
various forms of computer technology, such as the use of online social networks
to bully others or sending sexually explicit digital photos with a smart phone.
6. It is the unlawful use of works protected by copyright law without permission.
7. It is the crime of obtaining the personal or financial information of another person
to use their identity to commit fraud, such as making unauthorized transactions
or purchases.
8. It refers to people that are involved in the use, analysis, evaluation and
production of media and information.
A. Citizen Journalist C. Online Sellers
B. Multimedia Journalist D. People Media
9. People who are well-oriented to media sources and messages and able to provide
information as accurate and reliable as possible.
A. Citizen Journalist C. People as Media
B. People Media D. People in Media
10. Which of the following is an example of People in Media?
A. Citizen Journalist C. Opinion Leaders
B. News Reporter D. Facebook User
8
Literacy
Evaluating Current and Future
Trends in Media and Information
Quarter 4 – Module 2: Evaluating Current and Future Trends in Media and Information

Writer: Riza Marie L. Santos
Reviewer: Gizelle V. Laud

Gizelle V. Laud

Telefax: (632) 8882-5861 / 8882-5862
Email Address: makati.city@deped.gov.ph
What I Need to Know

A. Evaluate current trends in media and information and how it will affect/how they
affect individuals and society as a whole;
B. Describe Massive Open Online Course (MOOC);
C. Predict future media innovation;
D. Synthesize overall knowledge about media and information with skills for
producing a prototype of what you think is a future media innovation.
What I Know
Directions: Identify whether each statement is TRUE or FALSE. Write your answer on
another sheet of paper.
1. Headsets are an example of modern wearable technology.
2. Haptics is a technology that takes advantage of the user’s sense of touch using
computer applications.
3. Massive Open Online Course (MOOC) refers to the model for delivering content
online to any person who wants to take a course with no limit to attendance.
4. Ubiquitous Learning refers to a type of learning that happens anytime, anywhere
and with anyone.
5. Analytics provide a big picture of learning outcomes through available data such
as test results.
6. Online learning creates no interaction with the class.
7. Online courses are easier than face-to-face courses.
8. A student must be tech savvy to take an online course.
9. Online classes are not as effective as in-class learning.
10. Online learning makes our education quality worse.
1
What’s In
People browse the internet for leisure and they always search on one common
item: the trend. Getting updated is the first thing people do because they never want to
be left behind. What is popular now may not be the trend anymore tomorrow. More than
just settling on what is “in” today, we always look beyond and imagine what the future
will hold. We better get back to learning; the future may be just a few steps away.
What’s New
Directions: Look at the picture and answer the question below. Use a separate sheet of
paper for your explanation.
“Who is smarter, humans or robots?”
______________________________________________________________________________
______________________________________________________________________________
2
What is It
Media and Information Literacy recognizes the primary role of information and media
in our everyday lives. It lies at the core of freedom of expression and information –
since it empowers citizens to understand the functions of media and other information
providers, to critically evaluate their content, and to make informed decisions as users
and producers of information and media content.
Massive Open Online Course
- A massive open online course (MOOC) is an online course that has open access
and interactive participation by means of the Web. MOOCs provide participants
with course materials that are normally used in a conventional education setting
– such as examples, lectures, videos, study materials and problem sets.
Some of the advantages of a MOOC are as follows:
- No tuition fees
- Open access, exposing top level professors at schools that would otherwise be
unavailable to much of the World’s population
- Open courses for all interested, regardless of location, resulting in a more diverse
student base
Examples:
a. Duolingo – is a language learning platform used by more than 70 million people

worldwide.
b. Treehouse – is creating the “classroom from the future” with this superb learning
platform.
c. Google Primer – is a new app from Google designed to teach digital marketing
basics in a fast, easy to learn environment.
d. Lynda.com – is a learning and training website built around video tutorials.
e. Codeacademy – anyone with the Internet can access free courses on coding,
24/7, anywhere in the world.
Wearable Technologies are the pioneer and worldwide leading innovation and market
development platform for technologies worn close to the body, or even in the body.
Categories of Wearable Technologies:
● Sports & Fitness – A wearable technology helps the athletes to get qualified input
about vital data during work-out.
o Example: StretchSense – is a fabric sensor that is a perfectly field-ready
solution for naturally measuring sports movements.
● Healthcare & Wellness – Wearable medical devices actually help patients allow
people to keep track of their health while avoiding unnecessary visits to the doctor
and save cost at the same time.
o Example: Valedo Back Therapy is a device attached to the person’s back
and the smart sensors are able to store data.
● Security & Prevention: Wearable Technologies are essential in countless
industries in order to ensure highest, up-to-date safety and security standards.
3
oExample: Alpinestar’s Tech-air is the world’s most technologically
advanced electronic airbag system for motorcycle riders and first fully self-
sustained active protection technology to function completely
independently of the motorcycle.
● Gaming & Lifestyle – The world of gaming has been undergoing massive
changes, and the tools that are used are becoming as unobtrusive as never
imagined before.
o Example: Virtuix Omni – It is a virtual reality system with a complete body
experience approach.
● Wearable Gadgets
o Example: Vuzix M100 Smart Glasses & Google SmartWatch
3D Environment – 3D Interactive environments are often referred to as virtual reality

or interactive 3D and have a figurative appearance. Much like our own world, this type
of world allows interaction with other (networked) beings as well as manipulation of
objects (Loeffler & Andersen, 1994). They are a kind of virtual habitat.
3D Printing or Additive Manufacturing – It is a process of making three dimensional

solid objects from a digital life.
3D Films – It is a three-dimensional stereoscopic film (also known as three-dimensional

film, 33D or S3D film). It is a motion picture that enhances the illusion of depth
perception, hence adding a third dimension.
Augmented Reality (AR) – It is a type of interactive, reality-based display environment

that takes the capabilities of computer generated display, sound, text and effects to
enhance the user’s real-world experience.
Hologram- It is an image created by a photographic projection of a recording of a light

field rather than an image formed by some sort of lens.
Ubiquitous Learning – It can be defined as an everyday learning environment that is

supported by mobile and embedded computers and wireless networks in our everyday
life (Ogata et al. 2009). It is aimed to provide learners with content and interaction
anytime and anywhere (Hwang et al. 2008).
Key Characteristics of Ubiquitous Learning:
a. Permanency
b. Accessibility
c. Interactivity
d. Situating of instructional activities
e. Adaptability
Paperless Society – It can be defined as a society in which communication and record

keeping (written documents, letters, etc.) with the use of paper is replaced by electronic
communication and storage. This concern was originated by Frederick Lancaster in
1978.
Advantages:
● A paperless office uses less physical space when bulky filing cabinets are
eliminated or reduced.
● Relocating to a smaller office or building may be possible, saving money on a
lease.
4
● The chances of losing important documents are lower when scanned and filed
electronically, and the documents are often easier to find in an electronic system.
Disadvantages:
● Up-to-date computer hardware and software is essential for a paperless office, so

you may have to upgrade your systems initially and keep them upgraded, which
comes at a cost.
● If you do not have an IT person in your company, you may need to hire one to
monitor your system, train new users and perform regular backups of your
information.
Maintaining tight security for your documents and business information is vital,
and the more people use a system, the closer it must be monitored for privacy
issues & viruses.
What’s More
Activity 1: Compare and contrast face-to-face class to Massive Open Online Course
(MOOC) using Venn Diagram.
Traditional or Massive Open

Face-to-Face Online
Class Course
5
What I Have Learned
Activity 2: Using the table below, list down the advantages and disadvantages of
Paperless Society.
ADVANTAGES DISADVANTAGES
6
What I Can Do
Activity 3: THEN, NOW, AND BEYOND

Choose a current media and information technology you currently own or patronize and
create a review about it. Then, ask an elder (parents, aunts or uncles, grandparents) for
their opinion of a similar yet earlier version of the technology you used for your own
review. Lastly, think of how this technology will develop 10 years from now. You may
follow this format in your discussion.
THEN NOW BEYOND

(Describe how the (Identify the technology (Write your predictions
technology presented in you will review and about how the
the middle column was briefly describe its technology described in
according to your elder features) the middle column would
source. Indicate also the be 10 years from now.
decade when the Remember to include
technology new features.)
was used.)
7
Assessment
Multiple Choice. Choose the letter of the best answer. Write the chosen letter on a
separate sheet of paper.
1. It is an online course that has open access and interactive participation by means
of the Web.
A. Coursera C. LinkedIn Learning
B. Edx D. Massive Open Online Course
2. It is one of the examples of Massive Open Online Course and a language learning
platform used by more than 70 million people worldwide.
A. Codeacademy C. Google Primer
B. DuoLingo D. Lynda.com
3. It is a learning and training website built around video tutorials.
4. It is a site where anyone with Internet access can access free courses on coding,
24/7, anywhere in the world.
5. It creates the “classroom from the future” with this superb learning platform.
B. DuoLingo D. Treehouse
6. It is a type of interactive, reality-based display environment that takes the
capabilities of computer generated display, sound, text and effects to enhance
the user’s real-world experience.
A. 3D Films C. Hologram
B. Augmented Reality (AR) D. Ubiquitous Learning
7. It is an image created by a photographic projection of a recording of a light field
rather than an image formed by some sort of lens.
8. According to Ogata et al, 2009, the author defined this term as an everyday
learning environment that is supported by mobile and embedded computers and
wireless networks in our everyday life (Ogata et al. 2009).
9. It can be defined as a society in which communication and record keeping
(written documents, letters, etc.) with the use of paper is replaced by electronic
communication and storage.
B. Augmented Reality (AR) D. Paperless Society
10. These are the pioneer and worldwide leading innovation and market development
platform for technologies worn close to the body, or even in the body.
A. Smartphones C. Wearable Gadgets
B. Smartwatches D. Wearable Technologies
8
Literacy
Determining the Implications of
Media and Information to an
Individual and the Society
Quarter 4 – Module 3: Determining the Implications of Media and Information to an
Individual and the Society

Writer: Louella Lozada-Martinez
Reviewers: Gizelle V. Laud

Gizelle V. Laud

Telefax: (632) 8882-5861 / 8882-5862
What I Need to Know
This module was designed and written with you in mind. It is here to help you master
the lesson on the Implications of Media and Information to an Individual and the Society.
The scope of this module permits it to be used in many different learning situations. The
language used recognizes the diverse vocabulary level of students. The lessons are
arranged to follow the standard sequence of the course.
- Discuss the implications of media and information to an individual and the
society.
What I Know
MEDIA MESSAGES
OVERT MESSAGES IMPLIED MESSAGES
Overt messages in the media are Implied messages in the media are
messages that are directly told. Think messages that we must infer. Think three
three examples of overt messages in the examples of overt messages in the media.
media.
1. ______________________ 1. ________________________
2. ______________________ 2.________________________
3. ______________________ 3. ________________________
1
What’s In
In general, "media" refers to various means of communication. Symbols are decoded and
interpreted.
The following movie poster became controversial and stirred debate whether it is
appropriate or not.
1. Why do you think people’s reaction to this
poster is divided?
________________________________________________
________________________________________________
________________________________________________
2. What does it mean to say that the media have

implications to an individual and the society?
________________________________________________
________________________________________________
________________________________________________
What’s New
People have many reasons why they share information online.

1. What social media platform have you tried lately? How was your experience using
it?
__________________________________________________________________________
2. Survey on why people use social media. Ask 10 0f your friends or family members.
Graph the top 5 reasons you will find.
3. What does the result of your survey imply?

____________________________________________________________________
2
What is It
What is a media effect?
Media effects - The processes and products of media influence that act directly on
targets (individuals and macro units of society and institutions) as well as indirectly
on targets through other units. These effects can be intentional or unintentional on
the part of both the media senders as well as the target receivers. They can be
manifested or hidden from natural observation. They are constant and ongoing. And
they are shaped not just by the media influence but within a constellation of other
factors that act in concert with the media influence.
Individual-level effect: Effect on an individual person
Macro-level effect: Effect on an aggregate, such as the public, institutions,

society, or the media industries themselves
Type of effect - One of the six categories of effects: cognitive, belief, attitudinal,
affective, physiological, and behavioral.
Cognitive effect: Media exposure exercising an influence on an individual’s mental

processes or the product of those mental processes; typically
involves the acquisition, processing, and storage of information.
Belief effect: Media exposure exercises an influence on an individual’s perception

of the probability that an object or event is associated with a given
attribute.
Attitudinal effect: Media exposure exercising an influence on an individual’s

evaluative judgments; typically involves providing people with
elements to evaluate or shaping standards of evaluation.
Affective effect: Media exposure exercising an influence on an individual’s feelings

such as emotions and moods.
Physiological effect: Media exposure exercising an influence on an individual’s

automatic bodily responses to stimuli.
Behavioral effect: Media exposure exercising an influence on an individual’s doing

something.
Media-influenced functions -Generic ways the media can influence individuals. There
are four in this conceptualization: acquiring, triggering, altering, and conditioning.
3
Acquiring: The media influences the person to obtain something he/she did not have
prior to a particular exposure.
Triggering: The media influences the person by activating something that already
exists in the individual.
Altering: The media influences the person to change something that the person
already had.
Reinforcing: The media influences the person by gradually making something in the
person more difficult to change over time.
Media Effects Template (MET) A two-dimensional matrix that is used to categorize the
media effects literature. One MET is for individual-level effects and is structured by six
types of effects with four media-influenced functions. The macro-level MET is structured
by five types of effects with three macro structures.
https://us.sagepub.com/sites/default/files/upm-assets/45690_book_item_4569
4
What’s More
Study the table below.
https://us.sagepub.com/sites/default/files/upm-assets/45690_book_item_4569
Now that you have read the six types of media effects on individuals, which of the six do
you think you experience most often?
_____________________________________________________________________________________
_______________________________________________________________________
For each of the six types of effects on individuals, can you list several examples of effects
that have occurred in your life?
_____________________________________________________________________________________
_______________________________________________________________________
5
What I Have Learned
These are the five basic social institutions.
https://www.sociologyguide.com/basic-concepts/Social-Institutions.php
What institutions are most important to you?

_____________________________________________________________________
_____________________________________________________________________
Can you think of any ways the media have influenced those institutions?
_____________________________________________________________________
_____________________________________________________________________
Which of those institutions do you think has been most influenced by the media?
_____________________________________________________________________
_____________________________________________________________________
6
What I Can Do
Create a group with 4-5 members. Then, create your own version of the MTRCB
infomercial. Emphasized the implications of media and information to an individual
and the society.
Criteria:
Content/Implications- 10
Video Production- 10
7
Assessment
Multiple Choice. Choose the letter of the best answer. Write your answer on a separate
sheet of paper.
1. Which type of media exposure exercises an influence on an individual’s feelings
such as emotions and moods?
A. Cognitive C. Affective
B. Attitudinal D. Belief
2. Which type of media exposure exercises an influence on an individual’s doing

something?
A. Behavioral C. Affective
B. Attitudinal D. Cognitive
3. Which type of media exposure exercises an influence on an individual’s automatic

bodily responses to stimuli?
A. Physiological C. Affective
4. Which type of media exposure exercises an influence on an individual’s mental

processes or the product of those mental processes?
5. Which type of media exposure exercises an influence on an individual’s evaluative

judgments?
Match Column A with Column B

A B
6. Effect on an aggregate, such as the public, A. Individual-level effect
institutions, society, or the media industries
themselves
7. Effect on a person B. Acquiring
8. Activating something that already exists in the C. Altering

individual
9. To change something that the person already D. Triggering

had
10. To obtain something he/she did not have prior E. Macro-level effect
to a particular exposure
8
Literacy
Describing the Different
Dimensions of Media and
Information
Quarter 4 – Module 4: Describing the Different Dimensions of Media and Information

Writer: Louella Lozada-Martinez
Reviewer: Gizelle V. Laud
Layout Artists: Anna Erikka S. Anir and Louella Lozada-Martinez

Gizelle V. Laud

Telefax: (632) 8882-5861 / 8882-5862
What I Need to Know
This module was designed and written with you in mind. It is here to help you master
the lesson on The Different Dimensions of Media and Information. The scope of this
module permits it to be used in many different learning situations. The language used
recognizes the diverse vocabulary level of students. The lessons are arranged to follow
the standard sequence of the course.
- Describe the different dimensions of text, visual, audio, motion, manipulative and
multimedia.
What I Know
Recall the difference between traditional and new media. Write four examples for each.
Traditional Media New Media
Broadcast Print
1. 1. 1.
2. 2. 2.
3. 3. 3.
4. 4. 4.
1
What’s In
Whether new or traditional media, they can also be classified based on their features.
Briefly describe the following media based on your understanding.
Text media
Visual Media
Audio Media
Motion Media
Manipulative Media
Multimedia
What’s New
The term media was first used to describe newspapers more than two centuries ago.
Today, the media has many different connotations. For instance, there are mass media,
print media, visual media and social media. While media can take on many different
forms, the purpose of all media is universally the same -- media is a channel of
communication.
Media complements instructor-led learning by encouraging students to listen to music,

read print materials, or watch a documentary or movie clip. The primary advantage of
this approach is that the instructor takes on the role of a facilitator who helps students
interpret what they are listening to, reading or seeing. Media can also be student-
generated. This approach utilizes asking the student to step into the role of the teacher
and create content that will engage learners and help them to master concepts. Lastly,
social media can also be used to enhance teaching and learning and it includes varied
online technology tools that allow people to communicate easily via the internet to share
information and resources.
https://serc.carleton.edu/sp/library/media/how.htm
Now that different modalities are used whether modular, distant or online learning. You
are encouraged to practice independent study.
How do you maximize social media to learn?
__________________________________________________________________________
2
As a learner, which of the following help you understand the lesson easily? Check your
choice and explain your answer.
WHY?
Text media
Visual Media
Audio Media
Motion Media
Manipulative Media
Multimedia
What is It
Text - a piece of written or printed material regarded as conveying the authentic or

primary form of a particular work
Writing system - a set of symbols and rules used to write a particular language
Text Media
● Publications that disseminate information.

Visual Media
● Sources of data or information in the form of visual representation may be

abstractions, analogues, rough illustrations or digital reproductions of objects
requiring the interpretation of the data sources.
● May be hosted on the Internet, printed in publications, displayed through
broadcast media, or otherwise disseminated generally available or citable as
stable or traceable future references.
Audio Media
● Media communication that uses audio or recordings to deliver and transfer

information through the means of sound.
● May refer to audio formats may refer to analog tape cassettes and digital cd's,
computer files containing audio, in any number of digital formats.
Motion Media
● A form of media that has the appearance of moving text and graphics on a
display its purpose is to communicate information in multiple ways (Roblyer,
2006).
● An integrated sight-and-sound kinetic media (Shelton, 2004).
3
Manipulatives Media
●Items or tools used to aid in hands-on learning models in which learners can
manipulate to gain understanding and/or mastery of a concept.
● Tools to assist students to advance from concrete novice knowledge to a more
expert understanding of abstract ideas through visual and kinesthetic senses.
Multimedia
● Media and content that use a combination of different formats.

● A wise mix of various mass media such as print, audio and video the
development of computer-based hardware and software packages produced on
a mass scale and yet allow individualized use and learning simply means "more
than one medium".
http://miltrainingdollydhang.weebly.com/unit-ii-forms-of-media-and-information-literacy.html
What are the strengths and weaknesses of the media format?

Each media format has inherent strengths and weaknesses. Social media messages, for
example, are quick and efficient but prone to inaccuracies. In general, newspapers
provide depth and accuracy but lack the sensory appeal of television, the interactive
feature of a blog, and the rapid delivery of radio.
Format Strengths Weaknesses
Web sites, blogs, Accessible; interactive; diverse; Prone to inaccuracies; often

microblogs immediate; inexpensive biased and opinionated
Newspapers, Accurate; comprehensive; Limited to text and pictures;

magazines, books appeal to general public slow delivery
Television, radio Strong audio and visual Highly commercialized; highly

appeal; current; local; friendly persuasive; may be biased
Consider the graphic below that compares various media by plotting the general
reliability of the information against delivery speed.
https://thoughtfullearning.com/inquireHSbook/pg246
4
What’s More
According to the graphic above, what does it say about the relationship of media delivery
and its reliability?
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
What I Have Learned
Classify the following examples below. Write them in the appropriate column.
manuscripts digital or documents film puzzles

printed images
abacus photography podcast animation databases
radio graphic design sound videos Lego

recording
VISUAL TEXT MOTION AUDIO MANIPULATIVE

MEDIA MEDIA MEDIA MEDIA
5
What I Can Do
Considering the different dimensions or formats of media, how do they appeal to you?
Do they serve their purpose to disseminate information, entertain and educate people?
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6
__________________________________________
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https://www.google.com/imghp?hl=EN
As an information consumer, we utilized different media, what are the criteria of an

effective format or presentation of media. Research online and write its description in
the table below.
Text media
Visual Media
Audio Media
Motion Media
Manipulative Media
Multimedia
7
Assessment
Multiple Choice. Choose the letter of the best answer. Write your answer on a separate
sheet of paper.
1. The term "media" is defined as _________.
A. picture or image C. means of communication
B. current style D. study of signs
2. Visual images are often included in news stories because it makes them
_________.
A. artistic C. creative
B. extraordinary D. believable
3. Social media messages, for example, are quick and efficient but prone to
_________.
A. inaccuracies C. precisions
B. expectations D. authenticities
4. Items or tools used to aid in hands-on learning models are known as _________.
A. manipulatives C. texts
B. visuals D. audios
5. Media and content that use a combination of different formats are known as
_________.
A. audio visual C. manipulatives
B. multimedia D. visual aids
Tell whether the statement is True or False.

6. Radio is the most familiar and far-reaching medium of mass communication in
the world.
A. True B. False
7. Visual media grammar would include camera angles.

A. True B. False
8. Motion media can be a collection of graphics, footage, videos.

A. True B. False
9. Audio media are either printed or digital text material that are published for the
purpose of communicating information to an audience.
A. True B. False
10. Text media use audio or recordings to deliver and transfer information through
the means of sound.
A. True B. False

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Media and Information

Published by the Department of Education-Schools Division of Makati City

Development Team of the Module

Writer: Riza Marie L. Santos

Editor: Sharon B. Catayna

Reviewers: Gizelle V. Laud

Layout Artist: Anna Erikka S. Anir

Management Team: Neil Vincent C. Sandoval

Department of Education – Schools Division Office of Makati City

Office Address: Gov. Noble St., Brgy. Guadalupe Nuevo

After going through this module, you are expected to:

Share your opinion here:

The Opportunity, Challenges and Power of Media and Information

The Positive and Negative Effects of Media

QUESTION: How does online selling thrive in the time of pandemic?

Who contributed? Br.

Published by the Department of Education-Schools Division of Makati City

Development Team of the Module

Writer: Riza Marie L. Santos

Editor: Sharon B. Catayna

Reviewer: Gizelle V. Laud

Layout Artist: Anna Erikka S. Anir

Management Team: Neil Vincent C. Sandoval

Department of Education – Schools Division Office of Makati City

Office Address: Gov. Noble St., Brgy. Guadalupe Nuevo

After going through this module, you are expected to:

“Who is smarter, humans or robots?”

Massive Open Online Course

Some of the advantages of a MOOC are as follows:

a. Duolingo – is a language learning platform used by more than 70 million people

Categories of Wearable Technologies:

3D Environment – 3D Interactive environments are often referred to as virtual reality

3D Printing or Additive Manufacturing – It is a process of making three dimensional

3D Films – It is a three-dimensional stereoscopic film (also known as three-dimensional

Augmented Reality (AR) – It is a type of interactive, reality-based display environment

Hologram- It is an image created by a photographic projection of a recording of a light

Ubiquitous Learning – It can be defined as an everyday learning environment that is

Key Characteristics of Ubiquitous Learning:

Paperless Society – It can be defined as a society in which communication and record

● Up-to-date computer hardware and software is essential for a paperless office, so

Traditional or Massive Open

Activity 3: THEN, NOW, AND BEYOND

THEN NOW BEYOND

Published by the Department of Education-Schools Division of Makati City

Development Team of the Module

Writer: Louella Lozada-Martinez

Editor: Sharon B. Catayna

Reviewers: Gizelle V. Laud

Layout Artist: Anna Erikka S. Anir

Management Team: Neil Vincent C. Sandoval

Department of Education – Schools Division Office of Makati City

Office Address: Gov. Noble St., Brgy. Guadalupe Nuevo

OVERT MESSAGES IMPLIED MESSAGES

2. What does it mean to say that the media have

People have many reasons why they share information online.

3. What does the result of your survey imply?

What is a media effect?

Individual-level effect: Effect on an individual person

Macro-level effect: Effect on an aggregate, such as the public, institutions,

Cognitive effect: Media exposure exercising an influence on an individual’s mental

Belief effect: Media exposure exercises an influence on an individual’s perception

Attitudinal effect: Media exposure exercising an influence on an individual’s

Affective effect: Media exposure exercising an influence on an individual’s feelings