QUARTER 2 LESSON 1

OPPORTUNITIES,
CHALLENGES, AND POWER
OF MEDIA AND
INFORMATION
OPPORTUNITY
- a set of circumstances that
makes it possible to do
something
- Positive effects
CHALLENGE
- a test, problem, trial
- Negative effects
 MEDIA AND
INFORMATION
INFLUENCE ON
- EDUCATION
 EDUCATIONAL
•a learner may get information from a
wide variety of sources like e-books,
articles, videos, and the like
•it has also opened the opportunity for
various modes of learning to exist, both
informal and non-formal arrangements.
 EDUCATIONAL
•One of the growing trends in education is
distance or online learning where
students need not attend classes
physically, instead, register to online
courses or programs and attend in such
even in the comfort of their homes.
 EDUCATIONAL
•accessing information in the internet through the
available materials online
•digital and technological literacy has been emphasized
especially for educators in delivering education
•online classes – synchronous and asynchronous
learning
•video conferencing platforms, applications, programs
and websites – delivery of info
•Access educational resources on devices
 EDUCATIONAL
CHALLENGES
- information overload
- Plagiarism – depend on the works of others
that have been published online
- disinformation, misinformation and mal
information
- Tiktok as source of information but is not
always true
 MEDIA AND
INFORMATION
INFLUENCE ON
- ECONOMY
 MEDIA AND INFORMATION
- ECONOMY
INFLUENCE ON

REVENU
RATINGS
E
 ECONOMICAL
RATINGS
- a colloquial term for audience
measurement that influence timing,
placements, and markets for media content
and advertising that determine the number
of people who watches, listens to, or reads a
particular content
 ECONOMICAL
REVENUE
- Income generated from the sale of
goods or services, or any other use of
capital or assets associated with the
main operations of an organization
before any costs or expenses are
deducted
ECONOMICAL
ECONOMICAL
ECONOMICAL

Mobile Banking
ECONOMICAL

Digital Banks
ECONOMICAL

E-wallets
ECONOMICAL

Cryptocurrency
ECONOMICAL

Influencers
 ECONOMICAL
CHALLENGES
- because the connection to customers is put on
a priority, you may have to spend more time
being active in social media answering queries,
responding to feedback, and updating your
online presence with creative marketing
content.
 ECONOMICAL

Hacking
ECONOMICAL
Hacking
 MEDIA AND
INFORMATION
INFLUENCE
SOCIETY ON
 SOCIAL
CITIZEN JOURNALISM
 SOCIAL
CITIZEN JOURNALISM
- “journalism that is conducted by
people who are not professional
journalists but who disseminate
information using Web sites, blogs,
and social media.”
 SOCIAL
Several events in history proved this
to be true, that media, as a vehicle of
these targeted contents brought about
action and mobilization. In fact, history
has concretely shown society how
media can be a powerful tool for social
change and mass revolution.
MEDIA FOR SOCIAL CHANGE
1. Libyan Revolution – When official media
outlets like television and print media were
controlled by the state, social media became
the reliable source of information for the
revolutionaries and even a platform used to
distribute information and firsthand accounts of
what was going on within the country. As a
result, media tools like tablets and phones
played crucial roles in the revolution.
MEDIA FOR SOCIAL CHANGE
2. Arab Spring – In 2011, an online frenzy of
activity commenced a revolution in Egypt
which saw more than 3 million tweets on
Twitter, hundreds of hours of Youtube video,
and countless posts on Facebook and blogs
which told stories of the revolution from
citizens who needed to get their voices
heard.
MEDIA FOR SOCIAL CHANGE
3. Ukrainian Revolution – In Ukraine, much
like traditional revolutions, protesters line
the streets to call for social change.
Nonetheless, social media still played a role
in the movement as protester used some as
a strategic tool for communication, using
platforms such as Twitter and Facebook to
organize thousands of like-minded
individuals.
 MEDIA AND
INFORMATION
INFLUENCE
POLITICS ON
POLITICAL
- during the election period, most of what
the people would know about political
candidates and political parties is the
information we get from media, which
often affects how they perceive a certain
candidate or party, both positively and
negatively.
POLITICAL
WATCHDOG
- The media also acts as a watchdog that
monitors the conduct and governance of
elected government officials.
- In today’s politics and society at large,
media is essential to safeguarding the
transparency of democratic processes.
POLITICAL
- Through media and more information
provided to the public, a bigger platform for
political discussions has also been opened.
This validates that “the media assist the
working of a democratic system through
facilitating free speech and unrestricted
public debate (Coxall et al., 2003).”
POLITICAL
- CHALLENGES
- An example of this is what we call
propaganda, a communication that is
primarily used to influence an audience and
further an agenda; thus, information may be
made incomplete, twisted, or presented
selectively.
 MEDIA AND
INFORMATION
INFLUENCE
INFORMATION ON
INFORMATIONAL
- Today the World Wide Web is at the forefront
of information providers given its multimedia
format, which have “enriched information
through a synergy of text, audio, image, and
video (Liquigan, 2016).”
INFORMATIONAL
- new media has enabled audiences to faster,
easier, and more efficient access and
utilization of data and information,
- information seeking became more
interacting, engaging, and convenient –
search engines.
INFORMATIONAL
- links users through the vast
networks of communication
platforms such as e-mail, Internet
search, and messaging
applications.
INFORMATIONAL
- the Internet has afforded the
audiences to a world that
connects people and share
cultures transcending physical
boundaries. 
 THE CHALLENGES/ OPPORTUNITIES OF
SOCIAL MEDIA
In terms of: Challenges/Opportunities
Blogs  Special types of websites that usually  Many companies are already using blogs
display date-stamped entries in to update employees, customers, and
reverse chronological order. shareholders on developments they
 The social media equivalent of consider to be important.
personal web pages and can come in  [It is risky because] customers who turn
a multitude of different variations, out to be dissatisfied with or
from personal diaries describing the disappointed by the company’s offerings
author’s life to summaries of all may decide to engage in virtual
relevant information in one specific complaints, which results in the
content area availability of potentially damaging
information in online space.
 THE CHALLENGES/ OPPORTUNITIES OF
SOCIAL MEDIA
In terms of: Challenges/Opportunities
Collabor  Projects enable the joint and  The joint effort of many actors leads
ative simultaneous creation of to a better outcome than any actor
projects content by many end-users could achieve individually.
 Wikis-Websites which allow  From a corporate perspective, firms
users to add, remove, and must be aware that collaborative
change text-based content, e.g., projects are trending toward
online encyclopedia becoming the main source of
 Wikipedia currently available in information for many consumers.
more than 230 different
languages
 THE CHALLENGES/ OPPORTUNITIES OF
SOCIAL MEDIA
In terms of: Challenges/Opportunities
Content  Main objective of content From a corporate viewpoint, content communities carry the
communitie communities is the sharing of risk of being used as platforms for the sharing of copyright-
s media content between protected materials
users While major content communities have rules in place to ban
 Exist for a wide range of and remove such illegal content, it is difficult to avoid
different media types popular videos being uploaded only hours after they have
including text, photos, been aired on television.
videos, and PowerPoint On the positive side, the high popularity of content
presentations communities makes them a very attractive contact channel
for many firms.
 Other firms rely on content communities to share recruiting
videos, as well as keynote speeches and press
announcements, with their employees and investors.
 THE CHALLENGES/ OPPORTUNITIES OF
SOCIAL MEDIA
Challenges/
In terms of:
Opportunities
Social  Applications that enable users to connect  High popularity,
networking by creating personal information profiles, specifically among
sites inviting friends and colleagues to have younger Internet users
access to those profiles, and sending e-
mails and instant messages between each
other
 Can include any type of information,
including photos, video, audio files, and
blogs
 WHAT IS CYBERCRIME?

the use of a computer

as an instrument to
further illegal ends
Cybercrime Definition
criminal activity or a
crime that involves the
Internet, a computer
system, or computer
technology
 WHAT IS CYBERCRIME?
1. offenses against the confidentiality,
integrity, and availability of computer data
and systems;
2. computer-related offenses;
3. content-related offenses; and
4. offenses related to infringements of
copyright and related rights
RA 10175