PEOPLE MEDIA

ACTIVITY NO. 1 PEOPLE MEDIA

1. Explain how Philippine media has grown throughout
history and how new professions for people in media
have evolved. You can present your explanation through
an art, story or an essay. (15 points)
2. Discuss your insight about this example of a fraudulent text message
then answer the guide questions:
“I am Attorney Robert Limco of Happy Cola Company.
Congratulations! Your SIM card number has been chosen in our raffle
draw. You have won 500,000 pesos. Please give me your bank
account number so we can deposit your reward. For more details,
please contact me.”
a. What is the tone of this fraudulent message? (enticing, scary,
informative, formal, encouraging, etc.) (2 points)
b. Why do you think Filipinos fall for this kind of fraudulent or scam text
message? (5 points)
c. Do you think that text-based messages are powerful? (8 points)
Traditional media has affected Filipinos in
the past, throughout the different eras.
a. Pre-Spanish Era – knowledge was passed on
through folk media and indigenous forms of
media. Careers: Town crier, messenger, community
scribe.
b. Spanish Era – while education was limited to the
elite, publication of books (i.e., Noli Me
Tangere and El Filibusterismo) and newspapers (La
Solidaridad). Careers: book writers, newspaper
writer, editor, publisher, copyreader, artist.
c. American and Japanese Era - During this era, major
newspaper (i.e. Manila Times and Manila
Bulletin), radio broadcasting and movies became
available. Careers: book writers, newspaper writer,
editor, publisher, copyreader, artist, cartoonist,
reporter, producer, broadcaster.
d. Post-war Era – the golden age of Philippine
Journalism. Advertising, Communication Education, and
press freedom flourished in this era.
Careers: book writers, newspaper writer, editor,
publisher, copyreader, artist, cartoonist, reporter,
producer, media technicians, advertisers.
e. Martial Law Era - Highlights of this era include
the government takeover of media and the press
and the image engineering of the Marcoses in the
name of nationalism.
f. Post-EDSA Era - People Power brought greater
freedom for Philippine media.
g. Modern Era – Careers: web designer, online
instructors, digital producers, bloggers, animators,
programmer, archivist, metadata analyst, data
miner, user experience designer, call center agents,
virtual assistants.
PEOPLE MEDIA – an assembly of people with a
common interest where they become the main
means of mass communication. In other words,
people are media themselves since they have the
ability for mass communication.
PEOPLE in MEDIA – they are the people behind
another form of media. They use other forms of
media such as text media, visual media, multimedia,
etc. in disseminating information and imparting
knowledge.
PEOPLE as MEDIA – they are the MEDIA itself. The
person serves as the medium for another person to
learn or acquire new knowledge.
TYPES OF PEOPLE MEDIA
 Idea generators
 Speakers – active people media such as
Characteristics:
o Tech Savy – proficient in the use of technology, especially
computers.
o Credible – able to be believed, capable of being believed;
plausible. Worthy of confidence; reliable.
oFlexible – knows how to use a range of technology; able to
change or to do different things.
oCharismatic – appeals to the senses of different people.
o Updated – in the know of the latest information.
o Articulate – expressing oneself easily in clear and effective
language.