MEDIA AND

INFORMATION
LITERACY
(MIL)
Communication Models
Media Literacy
Information Literacy
Technology (Digital) Literacy
Reference: MIL Quarter 1 Modules 7 - 9 MIL PPT 04, Updated: September 17, 2022
“Finally, brothers and sisters,
whatever is true, whatever is
noble, whatever is right,
whatever is pure, whatever is
lovely, whatever is admirable—if
anything is excellent or
praiseworthy—think about such
things.”
 What are the
characteristics of
a responsible
media user?
Objectives
▪ identify traditional media and new media, and their relationships;
▪ explain how the evolution of media shapes the values and norms of the
people in the society;
▪ recognize the devices used by people to communicate with each other,
how they store and broadcast information across the different ages.
▪ identify the functions of communication and media;
▪ editorialize the roles and functions of media in democratic society;
▪ discuss the role of media in the society.
Look at the picture. What do you think does it suggest?
The
Evolution
of Media
Pre-Industrial Age (Before 1700)
Industrial Age (1700s to 1930s)
Electronic Age (1930s to 1980s)
New/Digital Age (1980s to 2000s)
Functions of
Communication
and Media
Inform Citizens of
what is happening
(Monitoring
Function)
Educate the
audience
(meaning and
significance of
facts)
Provide a platform for
public discourse
(public opinion and
expression of dissent)
“Watchdog”
role of
journalism
Channel for
advocacy for
political viewpoints
Using the table below, list down the devices used by people to communicate with
each other, store information, and broadcast information across different ages.

Age What What What

format/equipment format/equipment format/equipment
did people use to did people use to did people use to
communicate with store information? share or broadcast
each other? information?

Pre-Industrial Age

Industrial Age

Electronic Age

New/Digital Age
How has the development of media affected
societal standards and values?
Types of
Media
 Types of Media
Print Media Broadcast Media New (Online) Media
 Types of Media

Print Media

This refers to materials that are

written and physically distributed.
Print media can either be in the
form of book, a newspaper, or a
magazine.
 Types of Media

Broadcast Media
Broadcast media involves electronically
and simultaneously sending
information containing signals, print
messages and audio or video content
to a vast group of recipients using
television, radio, newspapers,
magazines and digital media including
the Internet, emails and texts.
 Types of Media

New (Online) Media

Categories of New Media

1. Interpersonal Communication
Media
2. Interactive Play Media
3. Information Search Media
4. Collective Participatory Media
 New/Online Media

Interpersonal
Communication
Media Examples would be the telephone, mobile
phone, and email where “content is private
and perishable and the relationship
established and reinforced may be more
important that the information conveyed.”

Reference: Diwa Senior High School Series: Media and Information Literacy
 New/Online Media

Interactive Play
Media Video and computer-based games, plus
virtual reality device compose this
category.
Reference: Diwa Senior High School Series: Media and Information Literacy
 New/Online Media

Information Search The Internet and the World Wide Web become
Media repositories of or sources of a vast collection of
information that can be accessed real-time
despite geographical location. Since smartphones
and tablets now include this feature, personal
computers are no longer the only devices that
may be used to retrieve information.
Other means of information storage and retrieval:
personal video recorder, CD-ROM, compact disk,
DVD, and cloud computing applications.
Reference: Diwa Senior High School Series: Media and Information Literacy
 New/Online Media

Collective
Participatory Media Refers to the use of the Internet for “sharing
and exchanging information, ideas, and
experiences and developing active
(computer-mediated) personal
relationships.”

Reference: Diwa Senior High School Series: Media and Information Literacy
Identify the types of media you will use in the following situation. Explain
your answer.
1. You need to discuss in the class the latest trends technology. Your discussion
should be accurate and up-to-date.
2. There is a heavy storm in your area. Your family wants to know updates from
the government, but there is a massive blackout. Network signals are
unavailable too.
3. Your teacher in 21st Century Literature wants you to provide a point-by-
point analysis of Haruki Murakawi’s Norwegian Wood.
4. You need to need to know how to compute the body mass index (bmi) for
your sister’s assignment in MAPEH.
5. For your report in Oral Communication, you need to analyze how the
president will deliver his upcoming State of the Nation Address. Your
analysis must include his language, gesture, and his way of speaking.
Media
Convergence
“Media convergence is a theory in
communications where every mass medium
eventually merges to the point where they
become one medium due to the advent of new
communication technologies."
Chakavaneh and Bogen (2007)
▪ the co-existence of traditional
and new media;
▪ the co-existence of print media,
broadcast media and new media
which allowing media content to
flow across various platforms;
▪ the ability to transform different
kinds of media into digital code,
which is then accessible by a
range of devices, thus creating a
digital communication
environment
Different learning modalities are adapted by DepEd
so that it can cater the needs of the students amid
the COVID-19 pandemic. One of the modalities is
blended learning. Relate blended learning to media
convergence in terms of education.
WRITTEN WORK :

Direction:
▪ Identify media convergence used in different industries. Provide
sample image and short description of the convergent technology
▪ Save your work using this filename format.
Filename: Act#4_ Media Convergence
▪ Upload your work to your Google Drive Folder under the 1st
Quarter Folder of your MIL.
▪ This is a group activity (5 members/group – mix of set A & set B)
▪ Deadline of submission September 26, 2022 (Monday)
Identify media convergence used in different industries
(Group Activity: 5 members)

▪ Education
▪ News
▪ Entertainment
▪ Business
▪ Sports
▪ Medicine
▪ Engineering
▪ Arts
 REFERENCES
▪ K to 12 Most Essential Learning Competencies with Corresponding CG Codes (DepEd)
▪ Media and Information Literacy Quarter 1 Modules 3 and 4
▪ UNESCO Media and Information Literacy Curriculum for Teachers
▪ https://www.timetoast.com/timelines/evolution-of-media-traditional-media-to-new-
media
▪ https://www.sutori.com/en/story/the-evolution-of-media--
H2M1mF6N6HtNjDcUKXgstdmB
▪ https://www.freepik.com/premium-vector/stone-age-people-discover-fire-
illustration_22656133.htm
▪ https://en.wikipedia.org/wiki/Overhead_projector
▪ https://the21stcenturylearners.wordpress.com/
▪ https://www.information-age.com/ibm-celebrates-50-years-its-landmark-mainframe-
computer-123457881/