Professional Documents
Culture Documents
OBJECTIVE:
Identifies traditional media and new media and their relationships MIL11/12EMIL-IIIb5
YOUR LESSON
• Identifying Traditional Media and New Media and its Relationship
TRY TO DISCOVER
Study the evolution of media from Pre – Industrial Age to Information Age. Try to
distinguish the traditional and new media that have occurred in the four ages. Then identify
its relationship from one another ( Traditional Media – New Media)
Pre-Industrial Age (Before 1700s) - People discovered Electronic Age (1930s-1980s) - The invention of the
fire, developed paper from plants, and forged weapons transistor ushered in the electronic age. People harnessed
and tools with stone, bronze, copper and iron. the power of transistors that led to the transistor radio,
Examples: • Cave paintings (35,000 BC) • Clay tablets electronic circuits, and the early computers. In this age, long
in Mesopotamia (2400 BC) • Papyrus in Egypt (2500 distance communication became more efficient. Examples: •
BC) • Acta Diurna in Rome (130 BC) • Dibao in China Transistor Radio • Television (1941) • Large electronic
(2nd Century) • Codex in the Mayan region (5th computers- i.e. EDSAC (1949) and UNIVAC 1 (1951) •
Century)• Printing press using wood blocks (220 AD) Mainframe computers - i.e. IBM 704 (1960) • Personal
computers - i.e. HewlettPackard 9100A (1968), Apple 1
(1976) • OHP, LCD projectors
Page 1 of 20
Module Code : Pasay-MIL-Q1-W2-D1
Typewriter
________ 1. _________ 6.
________ 2. _________ 7.
________ 3. _________ 8.
________ 4. __________ 9.
Page 2 of 20
Module Code : Pasay-MIL-Q1-W2-D1
PRACTICE EXERCISE 2
• At this point in time, you may now have an idea of the different traditional media
and new media. I believe you are now confident enough to do the next activity.
Fill in the table below. Please be guided with the given example.
Examples:
Age What format/ What format/ What format/
equipment did equipment did equipment did
people use to people use to store people use to share
communicate with information? or broadcast
each other? information?
Pre-Industrial Age Traditional paper Traditional paper Traditional paper
and writing and writing and writing
materials materials, Cave materials, Cave
paintings/stone paintings/stone
tablets tablets
Pre-Industrial Age
Industrial Age
Electronic Age
Information Age
PRACTICE EXERCISE 3
• After working on the table above most probably you can now distinguish the
technology/equipment of traditional media from new media. To test yourself,
identify if the given technology/equipment is TRADITIONAL MEDIA or NEW
MEDIA.
Page 3 of 20
Module Code : Pasay-MIL-Q1-W2-D1
GENERALIZATION
• What is traditional media and new media. Discuss and explain its relationship in
front of your parents/siblings as your audience
EVALUATION
1. What is new media?
A. Media technologies/equipment that were developed during information age which
these media are interactive and can send feedback simultaneously.
B. Media technologies/equipment that were developed during pre-industrial age
C. An example of these media are cave paintings, papyrus in Egypt, clay tablets in
Mesopotamia
D. A person who uses video call/chat, google, messenger and other social media
platforms
Page 4 of 20
Module Code : Pasay-MIL-Q1-W2-D1
Picture References
https://www.pinterest.ph/pin/305963368416350992/
https://ecccf.net/ancient-egyptian-papyrus/
https://commons.wikimedia.org/wiki/File:Vintage_Arvin_Portable_Transistor_Radio,_Model_66R58,_A
M_Band,_8_Transistors,_Leather-
Covered_Walnut_Case,_Made_In_USA,_Circa_1965_(24524155038).jpg
https://www.thinglink.com/scene/972197211515387905
http://oldcomputers.net/hp85.html
https://medium.com/samsung-internet-dev/because-browser-diversity-is-good-for-the-web-910d1cbcdf3b
https://www.exactdrive.com/news/advertising-and-wearable-technology
http://www.intertechpc.com/https://www.timetoast.com/timelines/typewriter-in-the-1800s
OBJECTIVE:
Editorializes the roles and functions of media in democratic society - MIL11/12EMIL-IIIb-6
Read the excerpts below about the Roles and Functions of Media in a Democratic Society.
Then answer the following question:
1. What are roles and functions of media? Explain each role and function.
An excerpt from ROLE OF MEDIA IN An excerpt from THE ROLE OF THE MEDIA IN A
DEMOCRACY DEMOCRATIC SOCIETY Speaking notes by Dr.
Media has a very big role to play in a J.P. Shea, NATO Spokesman
democracy and its stature is in no way less than that
of politicians. Hence it is rightly called the fourth The media as the 'fourth estate': basic functions of
Pillar of democracy i.e. Fourth Estate. It is through the media in a democratic society.
media that people become aware of so many aspects
of life of which they are normally ignorant. * inform the public on what is going on: inform
Democracy is meaningless without a free, neutral and democratic choices through the clarification of
active media. Media is often referred to as the fourth complex issues, particularly in an age when
branch of government because of the power they information is the driving force of economic
wield and the oversight function they exercise. advancement and international events impact on
The role of the press as ‘watchdog’ is a people's daily lives as never before;
traditional characterization of the role of the news
media in particular. This watchdog role can take • provoke public debates leading to greater
many forms depending on the nature of the medium
public participation in important decisions;
concerned, as well as on the state of democracy and
development in a particular country. Essentially, this • uncover abuses, pressure for their
role is to provide information – to be the ‘eyes and rectification;
ears’ of the public in monitoring what is happening in • alert and mobilize public opinion to
public life by reporting on daily events as they humanitarian causes/injustices;
unfold. • allow political pluralism to express itself by
The role of media as ‘detective’ is a critical advertising different views/ ideological
adjunct to the role of the press as public watchdog; approaches to certain issues;
however, it is dealt with separately here to emphasize • keep politicians attuned to public opinion
the difference between reporting on public affairs, while offering politicians a medium to
and journalistic investigations into wrongdoing in the explain policies/decisions to public opinion
administration of public affairs. When journalists are
and build the necessary support.
well trained and have trusted sources of information,
the press is able to investigate wrongdoing by public
Name: ___________________________________ https://www.nato.int/docu/speech/1998/s980702c.htm
officials. This includes perpetrating fraud or engaging
in corruption in order to divert and personally benefit
from public funds or other public resources. Functions of Media in Democratic Society
https://legaldesire.com/role-of-media-in-democracy/ https://jonaliciousblog.wordpress.com/2018/12/03/rol
es-and-function-of-media-in-democratic-society/
References for Further Enhancement: Roles and Functions of Media in a Democratic Society
https://prezi.com/4mxon9xarth3/roles-and-functions-of- https://www.youtube.com/watch?v=biTUC_YWVI8
media-in-democratic-society/
Page 6 of 20
Module Code : Pasay-MIL-Q1-W2-D2
PRACTICE EXERCISE 1
• Using the table below, enumerate and explain briefly the roles and functions of media in our
country.
1. ______________________________ 1. ______________________________
_______________________________ ______________________________
_______________________________ ______________________________
2. _______________________________ 2. ______________________________
_______________________________ ______________________________
_______________________________ ______________________________
3. _______________________________ 3. ______________________________
_______________________________
______________________________
_______________________________
______________________________
4. _______________________________
4. ______________________________
_______________________________
______________________________
_______________________________
______________________________
5. _______________________________
5. ______________________________
_______________________________
______________________________
_______________________________
______________________________
Page 7 of 20
Module Code : Pasay-MIL-Q1-W2-D2
PRACTICE EXERCISE 2
• Analyze the cartoon/poster below, then answer the question on the box beside the picture.
https://www.getrealphilippines.com/2012/01/medias-role-in-philippine-society-undermines-rather-than-strengthens-the-process-of-seeking-truth/
_______________________________________________
______________________________________________________
______________________________________________________
______________________________________________________
______________________________________________________
______________________________________________________
______________________________________________________
______________________________________________________
http://targetgdpi.com/2014/03/media-censorship-good-or-bad.html
PRACTICE EXERCISE 3
• With the help of your parents/siblings/relatives, draw a cartoon portraying how the Philippine
media performs its roles and functions in our country. Explain the message of your cartoon in
five sentences.
Page 8 of 20
Module Code : Pasay-MIL-Q1-W2-D2
______________________________________________________________________________________________
__________________________________________________________________________________________________
__________________________________________________________________________________________________
__________________________________________________________________________________________________
__________________________________________________________________________________________________
__________________________________________________________________________________________________
__________________________________________________________________________________________________
__________________________________________________________________________________________________
__________________________________________________________________________________________________
__________________________________________________________________________________________________
__________________________________________________________________________________________________
__________________________________________________________________________________________________
__________________________________________________________________________________________________
__________________________________________________________________________________________________
__________________________________________________________________________________________________
__________________________________________________________________________________________________
__________________________________________________________________________________________________
_____________________________________________.
GENERALIZATION
• How will you describe the roles and functions of media in a democratic society? Say it in front of your
family/relatives as your audience.
EVALUATION
1. Which of the following are the roles of media in a democratic society?
i. Media is the watchdog of the society.
ii. Media is the surveillance of the government
iii. Media is the eyes and ears of the people in a democratic society
iv. Media monitors what is happening in a democratic society
A. i
B. i and ii
C. i, iii and iv
D. i, ii, iii and iv
3. Which of the following situation portrays the role of media in a democratic society?
A. Angela, a reporter reports what is happening in the government.
B. Danna creates a video about how to bake a banana cake.
C. Mayeen creates tiktoks and upload her tiktoks in FB.
D. Rhea Mae holds a public debate about fake news.
Page 9 of 20
Module Code : Pasay-MIL-Q1-W2-D2
5. Alwin is a reporter of one of the biggest station in the Philippines. He reported the abused done by the police
officer to a netizen who was not able to wear his face mask. What function of media depicts the given situation?
A. It uncovers abuses or pressure by the public authorities.
B. It informs the public of what one going on in the government.
C. It holds public debates to get greater public opinion or decision.
D. It allows/ alert or mobilizes public opinion for humanitarian injustices.
References
Muller, Lisa (2014). The Functions of the Media for Democracy. Retrieved: June 17, 2020
https://link.springer.com/chapter/10.1057%2F9781137391384_3
https://www.slideshare.net/arnielping/mil-key-concepts-in-media-literacy-and-questions-to-ask-in-analyzing-media-messages
https://www.scribd.com/presentation/409083706/3-the-Roles-and-Functions-of-MEDIA-in-A
https://www.slideshare.net/iDebate/role-of-the-media-in-the-democratic-society
Page 10 of 20
Module Code-Pasay-MIL-Q1-W2-D3
OBJECTIVE:
Explain how the evolution of media from traditional to new media shaped the values and
norms of people and society
TRY TO DISCOVER
Read the excerpt below from Understanding Media and Culture. See how the evolution of media
shaped the society. You can read the full text by browsing the internet address below. Answer the
following questions:
1. What are the roles of media in the society since pre-industrial age up to the present?
2. How did the evolution of media improve the norms of the society based on the pictures?
Page 11 of 20
Module Code-Pasay-MIL-Q1-W2-D3
1. _______________________________________________________________
_______________________________________________________________
_______________________________________________________________
2. _______________________________________________________________
_______________________________________________________________
_______________________________________________________________
PRACTICE EXERCISE 1
• Analyze the cartoons, then explain how the evolution of media from pre-industrial to information
age shaped the values and norms of the society. Write your answer below
__________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
https://charieslabayo.home.blog/2018/08/14/the-journey-
begins/
__________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
https://www.monster.com/career-advice/article/tbt-tech-
vintage-social-networking
Page 12 of 20
Module Code-Pasay-MIL-Q1-W2-D3
PRACTICE EXERCISE 2
• Analyze the cartoons on how the media shaped the values of the people. Write your answer
on the space provided beside the picture.
_______________________________________
______________________________________________
______________________________________________
______________________________________________
______________________________________________
______________________________________________
______________________________________________
______________________________________________
______________________________________________
https://www.pinterest.com/pin/5559199518941926
___________________________
__________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
_________________________________________________
https://www.pinterest.com/pin/347692033702366667/
PRACTICE EXERCISE 3
• Compare and contrast Picture A and Picture B then explain how media shaped the values and
norms of the people nowadays.
PICTURE A PICTURE B
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
Page 13 of 20
Module Code-Pasay-MIL-Q1-W2-D3
GENERALIZATION
• How does media shape the values and norms of the people in the society? Say it in front
of your family/ relatives as your audience.
EVALUATION
DIRECTIONS: Write an essay with not less than 15 sentences about the evolution of media shaped the
values and norms of the society. Create a title. Your essay should have an introduction, a body
paragraph with two (2) main arguments with examples, and a conclusion. Refer to the rubric below for
the criteria and grading.
____________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
____________________________________________________________________________________
__________________________________________________________________________________________
Page 14 of 20
Module Code-Pasay-MIL-Q1-W2-D3
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
References
https://as.nyu.edu/content/dam/nyu-as/politics/documents/AriasCommonKnowledge.pdf
https://open.lib.umn.edu/mediaandculture/chapter/1-3-the-evolution-of-media/
https://www.kidsnews.com.au/technology/chatty-family-dinners-are-at-risk-of-extinction-as-work-and-technology-takes-over/news-
story/82b864f6a51d0a58550c85e9be45b12
https://www.rte.ie/lifestyle/parenting/2019/0213/1029411-how-to-talk-to-your-kids-when-you-ban-technology-at-the-table/
Page 15 of 20
Module Code-Pasay-MIL-Q1-W2-D4
OBJECTIVE:
Searches latest theory on information and media - MIL11/12EMIL-IIIb7
Read the text below about the latest theory of information and media: The Internet of
Things (IoT). Analyze how this new emerging trend in ICT can improve the quality of life
of the people. After reading, go and search references for further enhancement and look
for another theories for information and media.
“Connected Life” as the scholars and researchers of GSMA referring to The Internet of Things
IoT is the emerging trend or latest theory in media and information in the 21st century. They defined
it as the use of connected devices and systems intelligently to control data gathered by embedded
sensors and actuators in machines and other physical objects. This kind of convergence will release
a new dimension of services that will improve the quality of life of the people (GSMA 2014).
The internet is changing and evolving which leads to new technologies, applications, protocols
and algorithms. Acceleration of wireless communication trends brings an ever growing innovation in
Internet connectivity and mobile broadband. Infrastructure less communication devices become
ubiquitous, smart, powerful, connectible, smaller, cheaper, and easier to deploy and install. This
unlocks a new future direction in the society of ICT: the Internet of Things (IoT) Qawy (2015).
The Internet of Things (IoT) is a system of interrelated devices connected to a network and/or
to one another, exchanging data without necessarily requiring human-to machine interaction. IoT
devices are connected to the internet: directly, through another IoT device, or both. Network
connections are used for sharing information and interacting with users. The IoT creates linkages and
connections between physical devices by incorporating software applications. IoT devices can enable
users to access information or control devices from anywhere using a variety of internet-connected
devices. For example, a smart doorbell and lock may allow a user to see and interact with the person
at the door and unlock the door from anywhere using a mobile device or computer (Congressional
Research Service 2020).
Page 16 of 20
Module Code-Pasay-MIL-Q1-W2-D4
1. _______________________________________________________________
_______________________________________________________________
_______________________________________________________________
2. _______________________________________________________________
_______________________________________________________________
_______________________________________________________________
PRACTICE EXERCISE 1
• Answer the following questions:
5. How do you think IoT will evolve and affect Filipino society in the next 3 to 5 years?
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
Page 17 of 20
Module Code-Pasay-MIL-Q1-W2-D4
PRACTICE EXERCISE 2
• Analyze the convergence of things in the picture below, then answer the questions
that follow.
http://www.islandinstitute.org/working-waterfront/how-%E2%80%98-internet-things%E2%80%99-changing-how-world-works
1. How can this convergence improve the quality of life of the people?
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
2. What could be the negative effects of this new trend to the life of the people?
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
PRACTICE EXERCISE 3
• Choose one of the theories that you have searched and have mentioned herein.ARE YOU
READY TO PRACTICE activity. Then answer the questions below.
Page 18 of 20
Module Code-Pasay-MIL-Q1-W2-D4
2. What brought this theory about? (example: ideas, technology, another theory)
________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
5. How do you think that theory will evolve and affect Filipino society in the next 3 to 5
years?
___________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
6. What do you think is the relationship / cause and effect of that theory in media and
information literacy?
___________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
7. How can this theory improve the quality of life of the people?
___________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
GENERALIZATION
• What are the latest theories of media and information? Explain each in front of your
parents/siblings/relatives as your audience.
Page 19 of 20
Module Code-Pasay-MIL-Q1-W2-D4
EVALUATION
1. What do you call the theory that unlocks new future direction in the society?
A. Media Convergence
B. New Media and Information
C. Theory of Information and Media
D. The Internet of Things ( IoT)
2. Which of the following refers to as “Connected Life”?
A. Media of the Press
B. Social Media Platform
C. The Internet of Things (IoT)
D. Theory of Media and Information
3. How does the internet of things work?
i. The IoT creates linkages and connections between physical devices by incorporating
software applications.
ii. IoT devices enable users to access information or control devices from anywhere using a
variety of internet-connected devices.
iii. The IoT devices work with the help of human interactions.
A. i
B. ii
C. i and ii
D. i, ii and iii
4. How the Internet of Things (IoT) can improve the life of the people?
A. People can do things easily and conveniently in just a click.
B. People can use media for their leisure and entertainment,
C. Businesses can use information to introduce their products.
D. Online Sellers can generate more income.
5. What could be the negative effect of The Internet of Things?
A. The people become lazy and depend everything on gadgets
B. People will become obese for they move less in doing things
C. The connected devices enable the people to enjoy life as they use the IoT
D. Connected devices and systems offer the possibility of ubiquitous access, which increase the
possibility of cyberattack.
References
Page 20 of 20