The Evolution of

Traditional to New
Media (Lec)
ONTENT STANDARDS
The students demonstrate an understanding of the
historical background of media and information; basic
theories of media and information systems; and
concepts of ownership, control, and regulation of
media.
RFORMANCE STANDARDS
The students shall be able to examine technology and
identify media through the different ages.
OBJECTIVES
• Examine the technology or resources available
during the prehistoric age, the industrial age, the
electronic age, and the new or digital age.
• Identify the devices used by people to communicate
with each other, store information, and broadcast
information across the different ages.
re-Industrial Age (Before 1700s)
re-Industrial Age (Before 1700s)
People discovered fire, developed paper from
plants, and forged weapons and tools with stone,
bronze, copper and iron.
re-Industrial Age (Before 1700s)
Cave paintings
(35,000 BC)
re-Industrial Age (Before 1700s)
Clay tablets in
Mesopotamia
(2400 BC)
re-Industrial Age (Before 1700s)
Papyrus in
Egypt (2500
BC)
re-Industrial Age (Before 1700s)
Acta Diurna in
Rome (130 BC)
re-Industrial Age (Before 1700s)
Dibao in China
(2nd Century)
re-Industrial Age (Before 1700s)
Codex in the
Mayan region
(5th Century)
re-Industrial Age (Before 1700s)
Printing press
using wood
blocks
(220 AD)
ndustrial Age (1700s-1930s)
ndustrial Age (1700s-1930s)
People used the power of steam, developed
machine tools, established iron production, and
the manufacturing of various products (including
books through the printing press).
ndustrial Age (1700s-1930s)
Printing press
for mass
production (19 th

century)
ndustrial Age (1700s-1930s)
Newspaper-
The London
Gazette (1640)
ndustrial Age (1700s-1930s)
Typewriter
(1800)
ndustrial Age (1700s-1930s)
Telephone
(1876)
ndustrial Age (1700s-1930s)
Motion picture
photography/
projection
(1890)
ndustrial Age (1700s-1930s)
Commercial
motion pictures
(1913)
ndustrial Age (1700s-1930s)
Motion picture
with sound
(1926)
ndustrial Age (1700s-1930s)
Telegraph
ndustrial Age (1700s-1930s)
Punch cards
lectronic Age (1930s-1980s)
lectronic Age (1930s-1980s)
The invention of the transistor ushered in the
electronic age. People harnessed the power of
transistors that led to the transistor radio,
electronic circuits, and the early computers. In this
age, long distance communication became more
efficient.
lectronic Age (1930s-1980s)
Transistor
Radio
lectronic Age (1930s-1980s)
Television
(1941)
lectronic Age (1930s-1980s)
Large electronic
computers- i.e.
EDSAC (1949)
and UNIVAC 1
(1951)
lectronic Age (1930s-1980s)
Mainframe
computers - i.e.
IBM 704
(1960)
lectronic Age (1930s-1980s)
Personal
computers - i.e.
Hewlett-
Packard 9100A
(1968)
Apple 1 (1976)
lectronic Age (1930s-1980s)
OHP, LCD
projectors
nformation Age (1900s-2000s)
nformation Age (1900s-2000s)
The Internet paved the way for faster
communication and the creation of the social
network. People advanced the use of
microelectronics with the invention of personal
computers, mobile devices, and wearable
technology. Moreover, voice, image, sound and
data are digitalized. We are now living in the
information age.
nformation Age (1900s-2000s)
Web browsers:
Mosaic (1993),
Internet
Explorer (1995)
nformation Age (1900s-2000s)
Blogs:
Blogspot (1999),
LiveJournal
(1999),
Wordpress
(2003)
nformation Age (1900s-2000s)
Social
networks:
Friendster
(2002),
Multiply (2003),
Facebook
(2004)
nformation Age (1900s-2000s)
Microblogs:
Twitter (2006),
Tumblr (2007)
nformation Age (1900s-2000s)
Video:
YouTube (2005)
nformation Age (1900s-2000s)
Augmented
Reality / Virtual
Reality
nformation Age (1900s-2000s)
Video chat:
Skype (2003),
Google
Hangouts
(2013)
nformation Age (1900s-2000s)
Search Engines:
Google (1996),
Yahoo (1995)
nformation Age (1900s-2000s)
Portable
computers-
laptops (1980),
netbooks
(2008), tablets
(1993)
nformation Age (1900s-2000s)
Smart phones
nformation Age (1900s-2000s)
Wearable
technology
nformation Age (1900s-2000s)
Cloud and Big
Data
IVITY: Knowing You Media at Different A
Form groups of four (4) members. Using Manila
paper and markers, each group should provide
answers to fill in the table in the next page
IVITY: Knowing You Media at Different A
AGE What format/ What format/ What format/
equipment did equipment did equipment did
people use to people use to people use to
communicate store share or
with each other? information? broadcast
information?
Pre-Industrial
Age
Industrial Age
Electronic Age
IVITY: Knowing You Media at Different A
AGE What format/ equipment
did people use to
communicate with each
other?
Pre-Industrial Traditional paper and
Age writing materials
Industrial Age Paper and Pen, Typewriter
Electronic Age Telegraph, Telegram,
Telephone, Computers
Information Age Personal computers, Mobile
phones, Smart phones,
Wearable technology, Social
Media
What format/ equipment
did people use to store
information?
Traditional paper and writing Traditional paper and writing
materials, Cave
paintings/stone tablets
Printing press or books
Printing press or books,
Computers
Printing press or books,
Digital books, Personal
computers, Mobile phones,
Smart phones, Wearable
technology, Social Media
What format/ equipment did
people use to share or broadcast
information?
materials, Cave paintings/stone
tablets
Printing press or books,
Newspaper/Magazines
Printing press or books, Computers,
Radio, Newspaper/magazines,
Personal Computers
Printing press or books,
Newspaper/magazines, Television,
Radio, Digital
books, Websites, Mobile phones,
Smart phones, Wearable technology,
EVALUATION:
• Given the available media that we now have in
the world, what are its roles and functions in a
democratic society?
• In what way does media affect your life
(personal, professional, academic, social,
others)?
es and functions of media in a democratic societ
• Channel - provides opportunities for people to
communicate, share ideas, speculate, tell stories
and give information.
• Watchdog - exposes corrupt practices of the
government and the private sector. Creating a
space wherein governance is challenged or
scrutinized by the governed. It also guarantees
free and fair elections.
es and functions of media in a democratic societ
• Resource center - acts as a gateway of
information for the society’s consumption.
Also, it becomes a keeper of memories of the
community, preserver of heritage and source of
academic knowledge.
• Advocate - through its diverse sources or
formats, it bridges the gap of digital divide.