Media and Information Literacy

Rojielynne T. Yusay 12 - Aquinas Quarter 1 Module 4

What I Know

1. New
2. Traditional
3. Traditional
4. Traditional
5. New
6. Traditional
7. New
8. Traditional
9. New
10. New
11. Traditional
12. Traditional
13. New
14. New
15. Traditional

What’s New

Activity 1: Issue in Media

Guide Questions:

1. If the Titanic sank somewhere in the Atlantic Ocean, how do

you think the news reached people in England and New York at
that time?

If the titanic sank somewhere in the Atlantic Ocean, I think the

news reached England via a wireless telegraph system placed inside the
steamships. Wireless broadcasts, rockets, and lamp signals were sent out
by the damaged ocean liner and picked up by adjacent vessels. Silent
newsreels, in addition to newspapers and magazines, covered the
Titanic's story.

2. If the Titanic sank today, in what format would people receive

or read the news?
 If the Titanic sank today, people would get or read news through
new media platforms or online platforms.

What’s More

Activity 1

What format/ What format/ What format/

Age equipment equipment did equipment did
did people people use to people use to
use to store share or broadcast
communicate information? information?
with each
other?

Traditional Traditional paper Traditional paper and

Pre- paper and and writing writing materials,
Industrial writing materials, Cave Cave paintings/stone
Age materials paintings/stone tablets
tablets

Paper and Pen Printing press or Printing press or

Industrial Typewriter books books
Age

Telegraph Printing press or

Electronic Telegram Printing press or books
Age Telephone books Computers
Computers Computers Radio

Printing press or Printing press or

Personal books Digital books Television
Information computers books Radio
Age Mobile phones Personal Digital books
Smart phones computers Websites
Wearable Mobile phones Personal computers
technology Smart phones Mobile phones
Social Media Wearable Smart phones
technology Wearable technology
Social Media Social Media
What I Have Learned

1. Given the available media that we now have in the world, what
are its roles and functions in a democratic society?

The media's role and function in a democratic society is that media

and other types of communication technology have a huge impact on
public opinion and underlying mood. Newspapers, television, and radio
are all vital sources of fundamental knowledge about other people and
places, and when provided in a fair, even-handed, and non-inflammatory
manner, they can serve to foster understanding. The media is also an
essential factor for accountability: it raises significant concerns, such as
corruption, that would otherwise go unnoticed or unaddressed. Although
stories about migrants or refugees may reinforce prejudice in some
quarters, they also expose problems that need to be addressed, such as
poor living conditions or lack of access to services, migrants' citizenship
status, local communities' responses to their settlement, and so on.
However, in some situations, the media can be used to disseminate
inaccurate and provocative messages and values that do not foster
respect or temperate conversation and discussion. Negative messages
have the potential to divide communities and contribute to the
perpetuation of stereotypes that foster violence. The concept of opposing
forces and irreconcilable, value-based divisions can sometimes be
exacerbated by media portrayals. Conflict and drama sell newspapers and
draw an audience; thus, the media frequently wants to focus on them. As
a result, the more radical points of view are necessarily given more
airtime than the feelings of the majority of citizens, who may have more
tolerant and balanced perspectives.

2. In what way does media affect your life (personal, professional,

academic, social, others)?

Staying connected with family and friends around the world via
email, text, FaceTime, etc., quick access to information and research,
banking and bill pay at our fingertips, online learning, job skills, content
discovery (YouTube), involvement in civic engagement (fundraising, social
awareness, provides a voice), great marketing tools, and opportunities for
remote employment are all instances of how/will media affects my life.

3.Evolution of media is divided into:

 The Pre-Industrial Age, Industrial Age, Electronic Age, and
Information Age are the four stages of media evolution.

What I Can Do

“People in society have diverse perspectives on politics, and

if technological advancements continue in the next five to ten
years, it may influence people's opinions on politics, resulting in
turmoil, misunderstandings, and war. As technology is now used
as a political platform, many people are misinformed and
confused about its true purpose, leading to people blaming each
other and the government.   Media  consumption like news  leads to
political persuasion, therefore the more people use media
platforms for news, the more their political views would be
affected.”

Assessment
1. D 2. D 3. B 4. C 5. A 6. D 7. B 8. A 9. A 10. B
Additional Activities

People discovered fire, developed paper from plants, and forged

weapons and tools with stone, bronze, copper and iron. People used the
power of steam, developed machine tools, established iron production,
and the manufacturing of various products (including books through the
printing press). The invention of the transistor ushered. People harnessed
the power of transistors that led to the transistor radio, electronic circuits,
and the early computers. In this age, long distance communication
became more efficient. The Internet paved the way for faster
communication and the creation of the social network. People advanced
the use of microelectronics with the invention of personal computers,
mobile devices, and wearable technology. Moreover, voice, image, sound
and data are digitalized. We are now living in the information age. As time
passes by, media evolved. Nevertheless, its primary role remains
unchanging. Its development from traditional to new media brought us so
much convenient.

“This political cartoon provides a criticism of the Internet's role in the way
people communicate, suggesting that the Internet is encouraging humans
to revert back to the ways of the caveman by communicating in a limited
number of words/phrases.”