The Evolution of Traditional

to New Media
What is Traditional Media?

• Traditional media, or as some refer to as old

media, has been used in the
marketing/advertising world for years. When
related to advertising, traditional media
encompasses that of television, newspaper, radio
and magazine ads.
• These forms of communication are the steadfast
ways that businesses have reached both
consumers and other companies for decades.
What is Traditional Media?

• They are the roots of advertising and the most

common form utilized by businesses on a daily
basis. Though traditional media is effective,
over the course of the last few years we have
seen more and more businesses utilizing new
media to reach its target audiences.
What is New Media?
• New media is the future of advertising. More and more
consumers and businesses rely on new media to find their
information.
• Ultimately, new media refers to content that is easily
accessible via many different forms of digital media. When
related to advertising, some examples of new media
include online advertising (retargeting, banner ads, etc.),
online streaming (radio and television) and social media
advertising.
• Each of these are means in which businesses have the
capability to reach consumers and other businesses with
ease.
Contents of the Report:

Pre -Historic Industrial

Age Age

Electronic New Age

Age
PRE-HISTORIC AGE
(1500 BC – 1500 AD)
Prehistory is the period of human activity
between the use of the first stone tools 3.3 million
years ago and the invention of writing systems, the
earliest of which appeared 5300 years ago.
About 2.5 million years before writing was
developed, technology began with the earliest
hominids who used stone tools, which they may have
used to start fires, hunt, cut food, and bury their dead.
People discovered fire , developed paper from
plants, and forged weapons and tools with stone,
bronze, copper and iron.
EXAMPLES FORMS OF MEDIA

CAVE PAINTINGS ( 35,000 BC )

CLAY TABLETS IN MESOPOTAMIA ( 2400 BC )
PAPYRUS IN EGYPT ( 2500 BC )
ACTA DIURNA IN ROME (130 BC)
DIBAO IN CHINA ( 2ND CENTURY )
CODEX IN MAYAN REGION

PRINTING PRESS USING

WOOD BLOCKS
INDUSTRIAL AGE :(1700s-1930s)
The Industrial Age is a period of history that
encompasses the changes in economic and social
organization that began around 1760 in Great Britain
and later in other countries, characterized chiefly by the
replacement of hand tools with power-driven machines
such as the power loom and the steam engine, and by
the concentration of industry in large establishments.
People used the power of steam, developed
machine tools, established iron production, and the
manufacturing of various products ( including books in
printing press).
EXAMPLES FORMS OF MEDIA

PRINTING PRESS FOR MASS PRODUCTION

TYPEWRITER
TELEPHONE
TELEGRAPH
The Electronic Age: (1930s – 1980s)

• The Electronic age is the invention of the transistor

ushered in the electronic age. People harnessed the
power of transistor that led to the transistor
communication became more efficient.
• People harnessed the power of transistors that led to
the transistor radio, electronic circuits, and the early
computers. In this age, long distance communication
became more efficient.
 TRANSISTOR RADIO

TELEVISION 1941
MAINFRAME COMPUTER
 APPLE 1 COMPUTER

APPLE 2 COMPUTER
New /Information Age: (1900s-2000s)
• A period in human history characterized by the shift
from traditional industry that the Industrial
Revolution brought through industrialization, to an
economy based on information computerization. The
internet paved the way advanced the used of
microelectronics with the invention of personal
computers, devices wearable technology. Moreover,
voice, image, sounds, and data are digitalized.
• The Internet paved the way for faster communication
and the creation of the social network.
New /Information Age:
(1900s-2000s)
Web browsers:
• Mosaic (1993)
• Internet Explorer (1995)
• Blogs: Blogspot (1999)
• Wordpress (2003)
Social networks:
• Friendster (2002)
• Multiply (2003)
• FB (2004)
• Instagram

Microblogs:
Video: YouTube (2005) • Twitter (2006)
• Tumblr (2007)
New /Information Age:
(1900s-2000s)

Portable computers Search Engines:

• Laptops (1980) • Google (1996)
• Netbooks (2008) • Yahoo (1995)
• Tablets (1993)
• Smart phones • Augmented Reality /
Virtual Reality
• Wearable technology
• Video chat: Skype (2003)
• Cloud and Big Data
 PORTABLE COMPUTER 1980

TABLET 1993
FRIENDSTER 2002
GOOGLE 1997
TWITTER 2007
FACEBOOK 2004
 SMART PHONES

WEARABLE TECH
References:

• https://www.slideshare.net/markjhonoxillo/the-
evolution-of-traditional-to-new-media

• https://www.sutori.com/story/the-evolution-of-
traditional-media-to-new-media--
6EnZMSt2SqCEmNnYTdYXh2XN

• http://panchoregimar12345.blogspot.com/2018/01/
the-evolution-of-traditional-to-new.html
QUIZ # 1
1.
• Identify which age or period
where humans first used stone
tools, invented the writing
systems in which papers are
developed from plants.
2.
• State the period/age where
transistors are invented
essential to long distance
communication.
3.
• Indicate the period/age where
the internet paved the way
advanced the used of
microelectronics with the
invention of personal computers,
devices wearable technology.
4.
• Period where stone tools were
replaced by hand tools with power-
driven machines such as the power
loom and the steam engine to
developed machine tools ( including
books in printing press).
5.
• A tall plant (like grass) that
grows in Egypt which paper are
st
made of during the 1 period
in the Evolution of Media
6.
7.
8.
9.
10.
 Thank You
For
Listening ! <3