LESSON 2: THE EVOLUTION OF MEDIA:

TRADITIONAL TO NEW MEDIA

M A I N TO P I C S
P O I N T S TO TA L K A B O U T:
In the previous lesson, you have learned about the introduction of media and information literacy. To test
your understanding of the lesson, I want you to determine the word/words being described by
rearranging the letters to form the correct word/s.

1. It is the capacity of an individual to comprehend the

functions of media and determine the relevant use and
worth of media platforms

IDAME CERATILY
MEDIA LITERACY
2. It involves a thorough way of gathering
information, data, or facts which relate to
the use of media information

MIONATONFRI CERATILY

INFORMATION LITERACY
3. It refers to the skill of an individual to manipulate
technology independently or with the assistance of
others in using technology in an efficient and suitable
way.

CHOLOGYTEN CERATILY

TECHNOLOGY LITERACY
4. It covers the necessary skills that let a
person interact using different media platforms
and get access to information around the globe.

IDAME AND MIONATONFRI CERATILY

MEDIA and INFORMATION LITERACY

5. This refers to a person who has huge followers
who share their posts on social media to reach more
people.

IALSOC IDAME ENCERINFLU

SOCIAL MEDIA INFLUENCER

MEDIA
Channels or ways we
use to transmit or
communicate
messages:
communication tools
WHY IS MEDIA SO IMPORTANT ?

Media fulfills several roles in society, including the

following:
1. Entertaining and providing an outlet for the imagination,
2. Educating and informing,
3. Serving as a public forum for the discussion of important
issues, and
4. Acting as a watchdog for government, business and other
institution.
 THE EVOLUTION OF MEDIA

Pre-Industrial Age Industrial Age Electronic Age Information Age

People discovered fire, People used the power of The invention of the transistor The Internet paved the way for
developed paper from steam, developed machine ushered in the electronic age. faster communication and the
plants, and forged tools, established iron People harnessed the power creation of the social network.
weapons and tools with production, and the of transistors that led to the People advanced the use of
stone, bronze, copper and manufacturing of various transistor radio, electronic microelectronics with the
iron products (including books circuits, and the early invention of personal computers,
through the printing computers. In this age, long mobile devices, and wearable
press). distance communication technology. Moreover, voice,
became more efficient. image, sound and data are
digitalized. We are now living in
the information age.
Pre-Industrial Age
Before 1700s

People discovered fire, developed

paper from plants, and forged
weapons and tools with stone,
bronze, copper and iron
EXAMPLES:

Cave paintings (35,000 BC), Pictographs and petroglyphs

EXAMPLES:
Clay tablets in Mesopotamia (2400 BC)
EXAMPLES:
Acta Diurna in Rome (130 BC)
EXAMPLES:
Papyrus in Egypt (2500 BC)
EXAMPLES:
Dibao in China (2nd Century)
EXAMPLES:
Codex in the Mayan region (5th Century)
 Industrial Age

People used the power of steam,

developed machine tools, established
iron production, and the manufacturing of
various products (including books
through the printing press).
EXAMPLES:
Printing press for mass production (19th century)
EXAMPLES:
Newspaper Production - The London Gazette (1640)
EXAMPLES:
Typewriter (1800)
EXAMPLES:
Telegraph
EXAMPLES:
Telephone (1876)
EXAMPLES:
Motion picture photography/projection (1890)
EXAMPLES:
Motion picture with sound/Sound Films (1926)
EXAMPLES:
Punch Cards
 Electronic Age

The invention of the transistor ushered in the electronic

age. People harnessed the power of transistors that led
to the transistor radio, electronic circuits, and the early
computers. In this age, long distance communication
became more efficient.
EXAMPLES:

Transistor Radio
EXAMPLES:

Commercial Television (early to mid 1940s)

EXAMPLES:

Large electronic computers (early to mid 1940s to 1050s)

EXAMPLES:

Large electronic computers (early to mid 1940s to 1050s)

EDSAC (1947) UNIVAC I (1951)

(Electronic Delay Storage (UNIVersal Automatic
Automatic Calculator) Computer 1)
EXAMPLES:

Personal Computers (late 1960s)

EXAMPLES:

Personal Computers (late 1960s)

Apple 1 (1976)
Hewlett Packard 9100A (1968)
EXAMPLES:

Over Head Projectors - OHP (late 1950s – early 1960s)

EXAMPLES:

LCD Projectors (late 1950s – early 1960s)

before Latest Version

 Information Age

The Internet paved the way for faster communication and the
creation of the social network. People advanced the use of
microelectronics with the invention of personal computers,
mobile devices, and wearable technology. Moreover, voice,
image, sound and data are digitalized. We are now living in
the information age.
Web Browsers
EXAMPLES: Different Web Browsers
Search Engine
EXAMPLES: Search Engine in different regions
Blogging Sites
EXAMPLES: MicroBlogging sites
SOCIAL NETWORKS
EXAMPLES: SOCIAL NETWORKS
Photo and Video Sharing Websites
EXAMPLES: Photo and Video Sharing Websites
EXAMPLES: Instant Messaging and Video Conferencing
EXAMPLES: Portables Computers
Mobile Phones
Evolution of Mobile Phones
Wearable Technology
EXAMPLES: Wearable Technology
 REFERENCES

• Media and Information Literacy - DepEd Modules

• https://youtu.be/vdXBwTlBdIc
• https://www.youtube.com/watch?v=VE8GHioR1YU
• https://www.youtube.com/watch?v=Ko6J9v1C9zE
• https://www.youtube.com/watch?v=rDkxsNmKDGk
• https://www.youtube.com/watch?v=Ha3dHchSZDQ