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LESSON 9:
MEDIA AND INFORMATION LITERATE INDIVIDUAL
OVERVIEW
The purpose of being a media and information literate is to engage in a digital society where one needs to
be able to use, understand, inquire, create, communicate and think critically. It is important to have the capacity
to effectively access, organize, evaluate, and create messages in a variety of forms.
OBJECTIVES
At the end of this lesson, YOU are expected to:
1. discuss the implication of media and information to an individual and the society.
2. identify and discuss the overall impact of media and information to an individual and society as a whole;
3. synthesize the overall implication of media and information to an individual and society as a whole;
and
4. present a debate on the said effects of technology on specific sectors.
DISCUSSION
● Politically engaged
● Politically active
● Politically smart
● Politically concern
● Responsible citizen
Even Youtube, a free video host, pays video contributors if their videos get enough views or of their
channels have a high subscriber rate. Paid content, on the other hand, creates direct revenue. Free or not,
media and information give contributors platform for earning additional income.
It is true that the influx of media offerings has led to the creation of more jobs in the media. The
convergence of various media platforms has created hybrid mediums that require experts to run. New jobs
like social media managers or multimedia specialists have been created because of this growth. Even IT
based jobs which were once rarities in the media are now a necessity. As media and information grow, so
does jobs that require media and information literate individuals, and when jobs grow, so does the economy.
Employment or the lack thereof still persists as an economic problem in most developing countries like the
Philippines. The media industry in the age of information plays a vital catalyst role to address that.
● Economically aware
● Knowledgeable
● Great change of employment
● Great change of self-employment
● Have a nice choice of business
● Advertisements
Media does not force feed information to unwilling receivers, instead, media has made information sought
after. The media also made learning a choice instead of a necessary evil. After all, no one is commanded
“google” a topic or enroll in a certain online course, people who do to choose to do it. Since the media is
source information and information age is characterized by the abundance of data, media and information
have been closely linked to the improvement of the learning environment in the present age. A media and
information literate individual take advantage of this further his or her lifelong learning process.
By keeping them informed, as well as connecting them in ways that weren’t possible before, media
and information literates become more cohesive social units. This creates a bond that does not only have
relational implications but also creates social impacts.
The media is said to have the power to affect social change. While this is true, it is not the media that
does the heavy lifting to create change in society, it is the individuals in the society who developed a clamoring
need for change because of media. The media may play a hand towards a holistic development of the society,
but without media and information literate individuals sharing the same goal, development would not occur.
● Socially active
● Easy communicating process
● Be able to identify different groups of people in a society
● Socially aware
● Raise of respect for cultural and linguistic diversity
● Discover and explore beautiful places
● Interest
● Job purposes
REFERENCES
● Liquiwan, B. C. (2016). DIWA Senior High School Series: Media and Information Literacy Module.
Makati: DIWAS LEARNING SYSTEM, INC.
● Commission on Higher Education. (2016). Teaching Guide for Senior High School: Media and
Information Literacy. C.P. Garcia Ave., Diliman, Quezon City. Pages 97-104.
Disqualification is for:
● not speaking to the topic,
● interrupting the debate by not asking questions or not answering them,
● breaking the ethical code of the debate (using offensive language and colloquial slang).