LESSON 1

INTRODUCTION
TO MEDIA
LITERACY
PREPARED BY: ROSE ANNE E. PATRIMONIO LPT,. TM1
 OBJECTIVES

 Describe how communication is affected by media and information.

 Identify similarities and differences of media literacy, information
literacy and technology literacy.
 Editorialize the value of being a media and information literature
individual.
 Identify characteristics/ describe user and competent producers of
media and information
MEDIA AND INFORMATION LITERACY
IMPORTANT TERMS

MEDIA LITERACY
 The term refers to components of the mass  is popularly understood
media communications industry, such as an ability to read,
as print media, publishing, the news write and use numeracy
media, photography, cinema, broadcasting (r in at least one method of
adio and television), digital media, writing, an
and advertising. understanding reflected
by mainstream
dictionary and
handbook definitions
INFORMATION
LITERACY
 Is the ability to find,
evaluate, organize, use,
and
communicate informati
on in all its various
formats, most notably in
situations requiring
decision making,
problem solving, or the
acquisition of
knowledge.
 TECNOLOGY
LITERACY
 Is the ability to. safely, responsibly, creatively, and
effectively use appropriate technology to: communicate;
access, collect, manage, integrate, and evaluate
information; use technology to meet personal needs,
interests, and learning styles.
MEDIA LITERACY

4
 AMERICAN FRAMEWORKS

 NAMLE FRAMEWORK
2

 CANADIAN FRAMEWORK 1
The Need for a Media Literate Citizen

Why do we need to be media literate?

CHARACTERISTICS OF THE
INFORMATION LITERATE
Critical thinking
 Analyzing information and using it for self- expression

 Independent Learning

 Capacity for producing media content

 Being informed citizens and professionals

 Participating in the governance and democratic processes of their societes.

TECHNOLOGY LITERACY

 HARDWARE LITERACY

 SOFTWARE LITERACY

 APPLICATIONS LITERACY
THANK YOU