Lesson 13:

ICT Project for

Publication and Statistic
 Uploading, creating content, and designing a website and social
media page
 Promotion, traction, and traffic monitoring
In the business world, companies
would use site statistics to check
how popular their website is and at
which day and time they get the
most traffic. This way their new
content could reach more people.
 MONITORING SITE STATISTICS
ON DIFFERENT PLATFORMS

1. WordPress
▪ Once you log in to your
WordPress account, you are
on the Reader tab by default.
Simply click on My Sites and
from there you will se the
statistics for your blog.
 MONITORING SITE STATISTICS
ON DIFFERENT PLATFORMS

2. Facebook
▪ In your created Facebook
page, a summary of the
statistics will appear on the
right side of your cover
photo.
 MONITORING SITE STATISTICS
ON DIFFERENT PLATFORMS

Hovering your mouse pointer over “post

reach” will give you more insights on which
recent post reached the most people:
Clicking on the Insights tab (located at the top of
your page) will give you more in-depth statistics:

a. Overview – contains the summary of statistics about your page.

Definition of terms on your FB statistics:
1. Reach: Organic – your posts seen through the page’s wall, shares
by users, and the news feed
2. Reach: Paid – your posts seen through paid ads
3. Post Clicks – number of clicks done to your posts
4. Likes, Comments, and Shares – actual interaction done by your
audience either through liking the post, commenting on it or
sharing it on their wall.
Clicking on the Insights tab (located at the top of
your page) will give you more in-depth statistics:

b. Likes – contains the statistics about the trend of page likes

c. Reach – contains information about the number of people who was
reached your post
d. Visits – contains data of the number of times your page tabs (like the
Timeline) are visited
e. Posts – contains data showing when (day and time) your site visitors
visit your site
f. People – contains statistics about your audience’s demographics (age,
location, gender, language, and country). It also includes
demographics about the people you have reached and engaged with.
 DEMOGRAPHICS
Refers to the statistics
characterizing human
population usually
divided by age, gender,
income, location, and
language.