Professional Documents
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Media and
Information
Literacy
Quarter 2 – Module 4:
Text Media and Information
Media and Information Literacy – Grade 11/12
Self-Learning Module (SLM)
Quarter 2 – Module 4: Text Media and Information
First Edition, 2020
Republic Act 8293, section 176 states that: No copyright shall subsist in any work of
the Government of the Philippines. However, prior approval of the government agency or office
wherein the work is created shall be necessary for exploitation of such work for profit. Such
agency or office may, among other things, impose as a condition the payment of royalties.
Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from their
respective copyright owners. The publisher and authors do not represent nor claim ownership
over them.
Welcome to the Media and Information Literacy with Grade 11/12 Self-Learning
Module (SLM) on Text Media and Information!
This module was collaboratively designed, developed and reviewed by educators both
from public and private institutions to assist you, the teacher or facilitator in helping
the learners meet the standards set by the K to 12 Curriculum while overcoming
their personal, social, and economic constraints in schooling.
This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration their
needs and circumstances.
In addition to the material in the main text, you will also see this box in the body of
the module:
As a facilitator you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to manage
their own learning. Furthermore, you are expected to encourage and assist the
learners as they do the tasks included in the module.
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For the learner:
Welcome to the Media and Information Literacy - Grade 11/12 Self-Learning Module
(SLM) on Text Media and Information !
The hand is one of the most symbolized part of the human body. It is often used to
depict skill, action and purpose. Through our hands we may learn, create and
accomplish. Hence, the hand in this learning resource signifies that you as a learner
is capable and empowered to successfully achieve the relevant competencies and
skills at your own pace and time. Your academic success lies in your own hands!
This module was designed to provide you with fun and meaningful opportunities for
guided and independent learning at your own pace and time. You will be enabled to
process the contents of the learning resource while being an active learner.
What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in the
module.
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Assessment This is a task which aims to evaluate your
level of mastery in achieving the learning
competency.
1. Use the module with care. Do not put unnecessary mark/s on any part of the
module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.
We hope that through this material, you will experience meaningful learning and
gain deep understanding of the relevant competencies. You can do it!
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What I Need to Know
This module was designed and written with you in mind. It is here to help you master
the Text Media and Information. The scope of this module permits it to be used in
many different learning situations. The language used recognizes the diverse
vocabulary level of students. The lessons are arranged to follow the standard
sequence of the course. But the order in which you read them can be changed to
correspond with the textbook you are now using.
LO 2- Evaluate the reliability and validity of text information and media and its/
their sources using selection criteria (MIL11/12TIM-IVb-5)
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Definition of Terms
Text
Text media
Typography
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What I Know
______________4. How near or how far are the text elements from each other means?
______________5. Making the text bold or enlarging it portrays what text element?
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Lesson
Media and other information providers play a central role in information and
communication processes. Nowadays, media become the common outlet of self-
expression and creativity. Its huge influence spreads speedily across the globe. The
connection between technological advances and people’s connectivity created a huge
impact on the lives of today’s generation. This module covers all the above-
mentioned concepts.
What’s In
A media literate individual means being able to decode, analyze, and evaluate
information. In addition, a media literate is able to analyze the benefits and
challenges of media to himself/herself and to the different local sectors.
To learn more about the lesson, let us take a look at the next activity.
Prepare a slide show for this discussion. Use examples such as existing
posters/visuals that students see everyday
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What’s New
Activity: Study the sample text message below and answer the following questions
briefly. Write your answer in your activity notebook.
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
2. Why do you think Filipinos fall for this kind of fraudulent or scam text message?
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
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What is It
TEXT MEDIA
Text media are publications that disseminate information through media products
such as newspapers, flyers, books, magazines, tarpaulins, advertisements,
television, banners, websites, and posters. Furthermore, design elements and
principles in text media are effective means of conveying a message. These design
principles and elements are as follows:
Appropriateness refers to how fitting or suitable the text is used for a specific
audience, purpose, or event.
refers to how near or how far are the text elements from each
Proximity other.
Alignment refers to how the text is positioned on the page. This can be left,
right, center or justified.
Organization refers to a conscious effort to organize the different text
elements on a page.
Repetition concerns consistency of elements and the unity of the entire
design.
Contrast creates visual interest to text elements. Contrast is achieved
when two elements are different from each other.
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In our exposure to text media and information, we can either be a consumer or a
producer of content. As a consumer, these are the questions that you need to ask
with regards to the content of text media and information:
• Who or what institution is sending this message?
• What techniques are used to attract and hold attention?
• What is the language used by the writer?
• What views are represented? Are they balanced?
• How might the message be interpreted in different ways?
• What is omitted, slurred, or added in the message?
As a producer of text media and information, we need to review the media and
information design framework: target audience, author, or sender, key content,
purpose, form/style, and format.
Text as visual
a. Typeface (also called font, font type, or type) refers to the representation or style of
a text in the digital format.
b. A typeface is usually comprised of alphabets, numbers, punctuation marks,
symbols and other special characters. When fonts are installed in the computer, they
usually come in file formats such as True Type Font
c. In the absence of images or drawings, the text is the easiest way of communicating
to your audience. The use of various font types can express different emotions or
meanings.
Types of Typefaces:
Serif
Sans Serif
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Slab Serif
Script
Decorative
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Furthermore, study the image below on how text information and media create better
messages through the use of text elements and designs.
Enlarging and
emboldening
the text shows
emphasis.
Presentation
of
information
uses
appropriate
alignment. Text in white
over dark
background
Texts and creates visual
illustration interest to it.
were elements.
presented
through
compartmen
talization. Repetition of
text type and
shape suggests
consistency
and unity of
design.
Combination of text elements and design as shown in the newspaper above helps
improve understanding of the intended message towards the audience.
Understanding how these elements and designs function will lead to effective
learning.
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What’s More
Activity 1. Based on your readings, answer the following questions. Write your
answer in your activity notebook.
a. If you will be writing an application for a job opening, what font will you be using
and why?
__________________________________________________________________________________
__________________________________________________________________________________
b. You plan to create a birthday party greeting for your five-year old niece, what
typeface will be appropriate and why?
__________________________________________________________________________________
__________________________________________________________________________________
c. You will create a cleanliness drive campaign poster for your school. Which of the
design principle and elements will ensure that the text in your poster is readable?
__________________________________________________________________________________
__________________________________________________________________________________
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Activity 2. Complete the table below using the given scenario. Do it in your activity
notebook.
Scenario: Imagine you work in an advertising firm. You were tasked to create a
brochure for clients on Tourism Campaign. This brochure will invite the readers to
spend their summer vacation in your city. Come up with your plan for crafting your
brochure.
Component Guide Questions Learners’ Answers
Activity: Answer the following concisely. Write your answer in your activity
notebook.
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__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
What I Can Do
Activity 1: Think of a word that you can associate with media, then create a word
cloud out of it applying text designs and elements. Be creative.
Example:
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Image source: https://www.shutterstock.com/image-vector/social-media-word-cloud-
collagebusiness-703167310
Rubric
5 4 3 2 1
Content is Content is Content is Content is Content
accurate accurate but accurate but either and
and all some some questionable Informatio
required required required or n are
Content
informa information information incomplete. inaccurate
tion is is missing is missing Information or not
presented and/or not and/or not is not presented
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in a logical presented in presented in presented in in a logical
order. a logical a logical a logical order,
order, but is order, order, making it
still generally making it making it difficult to
easy to difficult to difficult to follow.
follow. follow. follow.
Presentatio Presentation Presentation Presentation Presentati
n is neat, is mostly flows well. is on has no
clean, well- neat and Some tools unorganized flow.
organized clean. are used to . Tools are Insufficien
and Information show not used in t
presented is organized acceptable a relevant informatio
Presentation
in a in a logical understandi manner. n and
creative manner and ng. Lacking lacking
way. shows some Each some of the some of
Presentatio degree of member’s members’ the
n is colorful creativity. information information member’s
and The overall is / and or informatio
creative. presentation represented information n.
Information is and is not
is interesting. identified identified
interesting with their
and name.
accurate.
No spelling, A few (2-3) No more No more More than
grammar, errors in than 5 than 7 7 spelling,
or spelling, spelling, spelling, grammar
punctuatio grammar or grammar or grammar or or
Mechanics
n errors in punctuation. punctuation punctuation punctuati
the text. Most text is errors. errors.. on errors.
Text is in in student’s Several Most of text Text is
the own words. instances is not in copied or
student’s where the authors’ not
own words. text is not in own words included.
student’s and/or no
own words. text
included.
Cinco de Mayo Poster Project Grading Rubric
Activity 2: Think of an advocacy or issue that you want to campaign about, present
it through a poster. Poster design must have 10-20 words. Apply the text principle
and design. Do it in your activity notebook.
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Scoring Rubric
Criteria 5 4 3 2
Text Text Choice of Poster design
elements, elements and words and shows vague
Content designs and designs are some text message, text
wordings are present to elements lacks designs need
carefully convey an compatibility improvement.
presented in effective in delivering
an effective message. an effective
manner. message.
All elements Text Some Elements are
are well elements and elements need not properly
Organization organized in design attention. organized.
the display
presentation. appropriate
presentation.
Choice of Choice of Some words Errors are
words, words, need found in the
spelling, spelling, attention, few construction of
Mechanics grammar and grammar and errors are the message.
punctuation punctuation found in Words are
are smartly are properly spelling and mostly spelled
used. used. use of and shows
punctuation. incorrect use of
punctuation.
Assessment
Instruction. Read each statement carefully then write True if the concepts presented
are correct and False if not. Write your answer in your activity notebook.
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___________1. Text is very powerful in disseminating information.
Additional Activities
Study the image below and answer the questions that follow. Write your answer in
your activity notebook.
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Image source: https://www.ilo.org/asia/media-centre/news/WCMS_738276/lang--en/index.htm
Guide Questions:
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
2. How the text elements and design help strengthen the message presented?
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
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