Media and Information

Literacy
Quarter 1 – Module 1:
Introduction to Media and
Information Literacy
Media and Information Literacy
Alternative Delivery Mode
Quarter 1 – Module 1: Introduction to Media and Information Literacy
First Edition, 2020

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Media and Information
Literacy
Quarter 1 – Module 1:
Introduction to Media and
Information Literacy
Introductory Message
For the facilitator:

Welcome to the Media and Information Literacy 12 Alternative Delivery Mode

(ADM) Module on Introduction to Media and Information Literacy!

This module was collaboratively designed, developed and reviewed by educators both
from public and private institutions to assist you, the teacher or facilitator in helping
the learners meet the standards set by the K to 12 Curriculum while overcoming
their personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration their
needs and circumstances.

In addition to the material in the main text, you will also see this box in the body of
the module:

Notes to the Teacher

This contains helpful tips or strategies that
will help you in guiding the learners.

As a facilitator you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to manage
their own learning. Furthermore, you are expected to encourage and assist the
learners as they do the tasks included in the module.

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For the learner:

Welcome to the Media and Information Literacy 12 Alternative Delivery Mode (ADM)
Module on Introduction to Media and Information Literacy!

The hand is one of the most symbolized part of the human body. It is often used to
depict skill, action and purpose. Through our hands we may learn, create and
accomplish. Hence, the hand in this learning resource signifies that you as a learner
is capable and empowered to successfully achieve the relevant competencies and
skills at your own pace and time. Your academic success lies in your own hands!

This module was designed to provide you with fun and meaningful opportunities for
guided and independent learning at your own pace and time. You will be enabled to
process the contents of the learning resource while being an active learner.

This module has the following parts and corresponding icons:

What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in the
module.

What I Know This part includes an activity that aims to

check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.

What’s In This is a brief drill or review to help you link

the current lesson with the previous one.

What’s New In this portion, the new lesson will be

introduced to you in various ways such as a
story, a song, a poem, a problem opener, an
activity or a situation.

What is It This section provides a brief discussion of the

lesson. This aims to help you discover and
understand new concepts and skills.

What’s More This comprises activities for independent

practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.

What I Have Learned This includes questions or blank

sentence/paragraph to be filled in to process
what you learned from the lesson.

What I Can Do This section provides an activity which will

help you transfer your new knowledge or skill
into real life situations or concerns.

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 Assessment This is a task which aims to evaluate your
level of mastery in achieving the learning
competency.

Additional Activities In this portion, another activity will be given

to you to enrich your knowledge or skill of the
lesson learned. This also tends retention of
learned concepts.

Answer Key This contains answers to all activities in the

module.

At the end of this module you will also find:

References This is a list of all sources used in developing

this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of the
module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.

We hope that through this material, you will experience meaningful learning and
gain deep understanding of the relevant competencies. You can do it!

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 What I Need to Know

This module was designed and written with you in mind. It is here to help you master
the nature of Media and Information Literacy. The scope of this module permits it to
be used in many different learning situations. The language used recognizes the
diverse vocabulary level of students. The lessons are arranged to follow the standard
sequence of the course. But the order in which you read them can be changed to
correspond with the textbook you are now using.

After going through this module, you are expected to:

1. Describe how communication is affected by media and information
(MIL11/12IMIL-IIIa-1),
2. Identify the similarities and differences of media literacy, information literacy,
and technology literacy (MIL11/12IMIL-IIIa-2),
3. Editorialize the value of being a media and information literate individual
(MIL11/12IMIL-IIIa-3),
4. Identify characteristics /describes a responsible uses and competent
producers of media and information (MIL11/12IMIL-IIIa-3) and
5. Share media habits, lifestyles and preferences (MIL11/12IMIL-IIIa-4).
 What I Know

A. Choose the letter of the best answer and write it on a separate sheet of paper.

1. It is the physical objects used to communicate with, or the mass communication

through physical objects such as radio, television, computers, film, etc.
a. information b. literacy c. media
2. The ability of an individual, either working independently or with others, to
responsibly, appropriately, and effectively use technological tools.
a. information literacy b. media literacy c. technology literacy

3. The ability to access, analyze, evaluate, and create media in a variety of forms.
a. information literacy b. media literacy c. technology literacy

4. The essential skills and competencies that allow individuals to engage with media
and other information providers effectively.
a. information literacy b. media literacy c. technology literacy

5. The ability to recognize when information is needed, and to locate, evaluate, and
effectively communicate information in its various formats.
a. information literacy b. media literacy c. technology literacy

6. The ability to identify, understand, interpret, create, communicate and compute,

using printed and written materials associated with varying contexts.
a. information b. literacy c. media

7. A broad term that covers processed data, knowledge derived from study,
experience, instruction, signals or symbols.
a. information b. literacy c. media
 Lesson
Introduction to Media and
1 Information Literacy

In this lesson, we learn media and information literacy so that we can value them as
part of communication tools. One reason we need to be media and information
literate is so that we can understand media and information sources.

Note for the Teacher

In order to make this lesson will be easy to teach by the

teacher/facilitator she/he has first an eye view about the
following concepts:

a. Effects of media and information in communication.

b. Similarities and differences of media literacy, information
literacy, and technology literacy
 What’s New

Poster Analysis
What is the message of the following poster?
Do you agree with the message? Why or why not?
Write your answer on a sheet of paper.

A. B.

C. D.
 What is It

Literacy: The ability to identify, understand, interpret, create, communicate and

compute, using printed and written materials associated with varying contexts.
Literacy involves a continuum of learning, wherein individuals are able to achieve
their goals, develop their knowledge and potential, and participate fully in their
community and wider society.
Media: The physical objects used to communicate with, or the mass communication
through physical objects such as radio, television, computers, film, etc. It also refers
to any physical object used to communicate messages.

Media Literacy: The ability to access, analyze, evaluate, and create media in a
variety of forms. It aims to empower citizens by providing them with the competencies
(knowledge and skills) necessary to engage with traditional media and new
technologies.

Information: A broad term that covers processed data, knowledge derived from
study, experience, instruction, signals or symbols.

Information Literacy: The ability to recognize when information is needed, and to

locate, evaluate, and effectively communicate information in its various formats.
Technology Literacy: The ability of an individual, either working independently or
with others, to responsibly, appropriately, and effectively use technological tools.
Using these tools an individual can access, manage, integrate, evaluate, create and
communicate information.

Media and Information Literacy: The essential skills and competencies that allow
individuals to engage with media and other information providers effectively, as well
as develop critical thinking and life-long learning skills to socialize and become active
citizens.

What is MIL (MEDIA AND INFORMATION LITERACY)?

Media and information literacy enables people to interpret and make informed
judgments as users of information and media, as well as to become skillful creators
and producers of information and media messages in their own right. MIL combines
media literacy and information literacy under one term, and includes a combination
of competencies. Media literacy emphasizes the ability to understand media
functions, evaluate how they are performed and use them for self-expression, while
information literacy emphasizes the importance of access to information and
the evaluation and ethical use of such information. It recognizes the primary role of
information and media in our everyday lives. It focuses on the freedom of expression
and information since it empowers citizens to understand the functions of media and
other information providers, to evaluate their content, and to make informed
criticism as users and producer of information and media content.
The Low-tech Future
1. We are living in the 21at Century, where people are dependent on technology.

2. As the learners to imagine waking up one day to find no Internet, libraries, and
cell phones. Newspapers, magazines, radio stations and TV channels have also
disappeared.
3. Answer the following questions:
• How would you be informed of anything now?
• What ways would you have to communicate with one another?
• How would you share information and communicate news and events?
• What would happen with the decisions you usually make?
• How would it affect the way you live?
• What would you personally miss most in such a situation?
• What would society lose in this situation?

Communication is giving or gaining information by speaking or reading writings. In

this we need supplying facts whenever we communicate with others. In simple matter
like telling your friends what happened to you, we converse with others by
communicating. It serves as our connection with each other. Communication isn’t
just by talking, it can be in other different terms also, like sign language or writing.

There can be 4 types of Communication:

Verbal- communicating by voice, by talking

Non-Verbal- by movements, gestures
Written- in a piece of paper or material
Visual-using pictures or any other things that’ll visually represent what you are
communicating

Communication can be affected by external factors or from the environment around

us. Like news, it is timely changing and requires the support of facts and information.
And therefore, be affected by:

Media- the media makes communicating a lot easier than before, there is internet
present today which enables chatting with friends and families through phone
screens. It greatly affects the distribution of information; it widens the range in just
a short time. There is also TV Networks, radios, that communicates with a large
amount of people.

Information- it is the supply of communication, it makes talking and sharing

opinion with others much more meaningful answer with sense. Information is what
we talk about, even the mere thing that you inform your parents that you are going
to come home late via phone call or chat is giving out information.

You see, these two things mentioned greatly affects Communication in many ways.
But it helps for a greater cause, we people find the best ways to reach our loved ones
and any other people on that matter. For we want to make things easier and less of
a hassle, it is called innovating/ improving communication.
 What’s More

Independent Activity 1. Fill me

Direction: Describes how communication is affected by media and information.

1. Information is the of communication.
( demand , supply )

2. Communication information by speaking or reading writings.

( gives , takes )

3. Media makes communicating a lot than before.

( easier , harder )

4. Verbal is communicating by .
( gesture , voice )

5. Non- verbal is communicating by .

( gesture , voice )

Independent Assessment 1.

Direction: Using a Venn diagram, write the similarities and differences of media
literacy, information literacy, and technology literacy.
 What I Have Learned

CHARACTERISTICS
RESPONSIBLE USER OF MEDIA
INFORMATION
 Refrain from bullying acts either  Refrain from being biased and
verbal, emotional, catcalling and
cyberbullying
 Knowledgeable about Network
Etiquette may it be formal or
informal
 Does not use media as source of
pirated works
 Acts as they would in real life,
following the Golden Rule
 Creates posts that are positive
and factual and does not show
falsity
COMPETENT PRODUCER OF MEDIA
INFORMATION
does not target any individual,
groups or organizations
 Knowledgeable about what
he/she shall be posting under a
specific time and varying
circumstances
 Does not use media as channels
for piracy
 Comments legibly which have
gone through several thinking
before clicking
 Never post fake news
 What I Can Do

Let’s apply what you have learned:

Make an editorial or picture that shows value of being literate in media and
information.

Assessment

Direction: Answer the questions on a separate sheet of paper.

• In your opinion, what makes an individual literate in media and

information?
• What activities/habits do you practice which illustrate media and
information literacy? Give at least three examples.

Additional Activities

More activity for you to be done.

On your paper, shares media habits, lifestyles and preferences of an individual.
 _bBwCAT
https://drive.google.com/drive/folders/1-NZ0UovXOBKFvHS7-mXQbIUW-
Teaching Guide for Senior High School MEDIA AND INFORMATION LITERACY
References
What I know What’s More Assessment
1. Media 1. Supply
2. Technology 2. Gives
Literacy 3. Easier
3. Media Literacy 4. Voice
4. Media and 5. Gesture
Information
Literacy
5. Information
Literacy
6. Literacy
7. Information
Answer Key
For inquiries or feedback, please write or call:

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Meralco Avenue, Pasig City, Philippines 1600

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Email Address: blr.lrqad@deped.gov.ph * blr.lrpd@deped.gov.ph