COMPUTER COMMUNICATION DEVELOPMENT INSTITUTE

SIKATUNA ST., OLD ALBAY, LEGAZPI CITY

TEL. NO. 7421570

Ln 5&6Evolution of Media from

Traditional to New Media

What’s In

Photo by https://www.sutori.com/story/evolution-of-traditional-media-to-new-media--
1cxSw21yefow7hiCo3gLs3kV

As shown in the picture, everything undergoes a process called Evolution—

implying that nothing is permanent except change.This transformation allows every
learner to embrace improvement on the current situation or undertaking. Learners in
the 21st century era are now exposed to the new development of media and
information literacy. .

Media and Information Literacy Grade 12 Senior High School Week 5 and 6

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 COMPUTER COMMUNICATION DEVELOPMENT INSTITUTE
SIKATUNA ST., OLD ALBAY, LEGAZPI CITY
TEL. NO. 7421570

Activity 1. Examine and analyze carefully the process involved in informing the England
people on the news regarding the sinking of Titanic at the Atlantic Ocean. In
what format did the England people receive the news about the incident?
RMS (Royal Mail Ship) Titanic. Sank on April 14, 1912)

Wireless telegraph reported the sinking of the Titanic.

On April 15, 1912, the news media reported that the British steamship Titanic sank after
striking an iceberg in the North Atlantic.
Information about the disaster came fast, but it was often inaccurate, leading to numerous
incorrect headlines and stories.
Two days after the sinking, The Detroit News published a story titled, “1,241 missing, 868
saved from Titanic; hope of more rescues abandoned.”
At the end of an article in The New York Sun, John George Phillips, the ship’s senior
wireless telegraph operator was mentioned. As one of the Marconi telegrarph operators,
Phillips called other ships for help as the Titanic sank into the North Atlantic. It is not clear
how, but he died either on the ship or later in a lifeboat.

The ship’s wireless telegraph, a new technology in 1912, saved hundreds of lives.

Back in the United States, news organizations used the same technology to quickly gather
information about the sinking of the Titanic.

In addition to newspapers and magazines, silent newsreels also reported the story of the
Titanic.

Media and Information Literacy Grade 12 Senior High School Week 5 and 6

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 COMPUTER COMMUNICATION DEVELOPMENT INSTITUTE
SIKATUNA ST., OLD ALBAY, LEGAZPI CITY
TEL. NO. 7421570

What’s More

Activity 2. Fill out the missing information found in the table below.

Traditional paper Cave Traditional paper and

and writing paintings/stone writing materials,
materials tablets Cave paintings.
stone tablets

Paper and Pen, Printing press or Newspaper/

Typewriter books magazines
Telegraph, Printing press or Radio, Newspaper/
Telegram, books, Computers magazines,
Telephone, Computers
Computers
Digital books, Television,Websites,
Personal Computer
Personal computers, Smart phones,
Social Media Smart phones Social Media

Activity 3. Fill out the table with significant information on your Media Favorites

Media and Information Literacy Grade 12 Senior High School Week 5 and 6

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 COMPUTER COMMUNICATION DEVELOPMENT INSTITUTE
SIKATUNA ST., OLD ALBAY, LEGAZPI CITY
TEL. NO. 7421570

My Media Favorites
How did you discover
Media Product Local Examples Foreign Examples Why do you like them?
them?

PRINT

FILM

TV

RADIO/MUSIC

ONLINE

Roles and functions of media in a democratic society

• Channel - provides opportunities for peopleto communicate, share ideas, speculate, tell
stories and give information

• Watchdog - exposes corrupt practices of thegovernment and the private sector. Creating
aspace wherein governance is challenged orscrutinized by the governed. It alsoguarantees
free and fair elections

• Resource center - acts as a gateway ofinformation for the society’s consumption.Also, it

becomes a keeper of memories of thecommunity, preserver of heritage and sourceof
academic knowledge.

• Advocate - through its diverse sources orformats, it bridges the gap of digital divide.

Activity 4. Analyze the messages reflected in the Cartoon below.

Source: https://amt.caltech.edu/resources/cartoons
Through the years, communication has evolved. The way people communicate with each other today is entirely
different from the prehistoric era. Before, communicating is limited to interpersonal interaction – person to

Media and Information Literacy Grade 12 Senior High School Week 5 and 6

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 COMPUTER COMMUNICATION DEVELOPMENT INSTITUTE
SIKATUNA ST., OLD ALBAY, LEGAZPI CITY
TEL. NO. 7421570

person. Until it evolved to alphabets, signs and symbols, letters, and telephone. Today, the Internet era has
paved the way to innumerable means of communication.

Technology has indeed redefined communication. People no longer have to wait for years, months, weeks, and
days to receive an information or message. Today, texts, e-mails, tweets, and personal messages can reach the
recipient in just a matter of seconds. Indeed, communication has gone through a lot of stages before it became
so convenient and efficient today. Thus, our role is to use these communication tools responsibly and in the right
way.

Activity 5. Classify the Kind of Media shown in the following items asTraditional or
New Media
1. Magazine (Traditional Media) 6. Tabloid (New Media)
2. Broadsheet (New Media) 7. Paperback Novel (Traditional Media)
3. Radio (Traditional Media) 8. Television (Traditional Media)
4. Online Video Games (New Media) 9. Web Video Portals (New Media)
5. Online Telephony and
Messaging Capability (New Media)

Traditional vs. New Media

Media and Information Literacy Grade 12 Senior High School Week 5 and 6

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 COMPUTER COMMUNICATION DEVELOPMENT INSTITUTE
SIKATUNA ST., OLD ALBAY, LEGAZPI CITY
TEL. NO. 7421570

What I Have Learned

The lesson afforded us the information that the media is now characterized by blocking the
lines of boundaries, especially with the passing of information and the revision of
communication processes through the so-called information highway. The transaction of
information exchange has dramatically changed the way media producers create media
products. As a result, learners have changed the way they consume media.

What I Can Do
Activity 6. Discuss how people used the telegraph and telegrams for faster means of
communication during the sinking of Titanic at the Atlantic Ocean.

RMS (Royal Mail Ship) Titanic. Sank on April 14, 1912

The dramatic rescue of over 700 survivors from the Titanic disaster in April 1912 was made
possible thanks to new wireless telegraphy equipment.

More than 1500 of the 2224 passengers and crew on board were lost, but four days after the
sinking, the Cunard liner Carpathia steamed into New York carrying over 700 survivors.
The new mode of transmission had to compete with existing cable networks. Marconi sold
his earliest systems to lighthouses and ships, which could not access the cable network and
yet had most need of rapid communication.

Media and Information Literacy Grade 12 Senior High School Week 5 and 6

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 COMPUTER COMMUNICATION DEVELOPMENT INSTITUTE
SIKATUNA ST., OLD ALBAY, LEGAZPI CITY
TEL. NO. 7421570

By the time of Titanic’s maiden voyage in 1912, most passenger ships operating in the north
Atlantic had a Marconi installation staffed by Marconi Company operators.

Communication between ship and shore was by Morse code, as it was for conventional
telegraphy. The equipment only transmitted messages for about 300 miles in daylight,
although that figure doubled or tripled after dark thanks to the refraction of long-wave
radiation in the ionosphere.
At this time, wireless operators worked for the Marconi company and as well as
communicating with other ships, they also relayed passenger messages—the new
technology was something of a fashionable novelty, and first-class passengers would have
enjoyed being able to send messages ashore.

Titanic was fitted out with some of the best wireless equipment available. But there was not
yet an established practice of keeping a clear channel for emergency communications.

This early wireless telegraphy wasn't like calling a telephone, with the ability to speak to one
person directly—instead, the channels were open to everyone at the same time.

Since Titanic's wireless operators were transmitting over the same frequency as other ships,
and the channels were jammed with passenger communications, several ice warnings from
other vessels were either missed or ignored.

If this wasn't enough, on most ships there was only a single wireless operator, who worked a
long shift and then closed down for the night.

But as Titanic collided with an iceberg in calm seas on the night of 14 April 1912, Harold
Cottam, operator on nearby Cunard liner Carpathia, was still awake.

He was in a position to receive the first distress signal from Titanic, sent by senior wireless
operator Jack Phillips. When Carpathia received the distress call, it immediately turned and
steamed the 60 miles towards Titanic’s given position, a journey of almost four hours.
The International Radiotelegraphic Convention, signed in 1906, had agreed on SOS—three
dots, three dashes, three dots in Morse code—as the international distress signal. The
Convention had come into force in 1908, but 'CQD', the Marconi Company's distress signal,
was still widely used at the time of Titanic's voyage, including by Jack Phillips.

For two hours on Titanic, Phillips and assistant operator Harold Bride continued to send out
a stream of distress signals and messages that were picked up by other vessels. Not

Media and Information Literacy Grade 12 Senior High School Week 5 and 6

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 COMPUTER COMMUNICATION DEVELOPMENT INSTITUTE
SIKATUNA ST., OLD ALBAY, LEGAZPI CITY
TEL. NO. 7421570

knowing that Carpathia was already on the way, at some point Bride turned to Phillips and
said,

Send SOS. It’s the new call, and it may be your last chance to send it.
As dawn broke Carpathia arrived at the grid reference transmitted by Phillips. Two hours
earlier Titanic had foundered and sunk.

Shocked passengers were adrift in lifeboats, while numerous others, killed by the icy water,
floated in their life jackets. There had not been enough lifeboats for all the people on board,
and those that were launched had not been filled.

Carpathia’s crew rescued all the survivors they could find, retrieved 300 bodies from the
water, and set course for New York.

Without the wireless telegraph, there would likely have been no survivors at all.

Media and Information Literacy Grade 12 Senior High School Week 5 and 6

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