LITERACY - The ability to identify, understand, interpret, create, CHARACTERISTICS OF TECHNOLOGICALLY LITERATE PRESON

communicate and compute, using printed and written

1. Recognizes the pervasiveness of technology in everyday
materials associated with varying contexts.
life.
MEDIA is the physical objects used to communicate with, or the 2. Appreciates that the development and use of
mass communication through physical objects such as radio, technology involve trade-offs and a balance costs and
benefits.
television, computers, film, etc. It also refers to any physical
3. Understands that technology reflects the values and
object used to communicate messages.
culture of society.
4. Knows some of the ways of technology has shaped
Media Literacy – the ability to read, analyze, evaluate and
human history and how people have shaped
produce communication in a variety of forms. technology.
5. Knows that all technologies entail risk, only some of
BENEFITS OF MEDIA LITERACY
which can be anticipated.
1. Develop critical thinking skills
2. Understand how media messages shape our culture and COMMUNICATION - means of sending or receiving information
society
INTERNET OF THINGS - The burgeoning environment in which
3. Identify target marketing strategies
almost any entity or object can be provided with a unique identifier
4. Recognize what the media maker wants us to beli eve or do
and the ability to transfer data automatically over the Internet.
5. Name the techniques of persuasion used (See examples and how IOT works in our W2L vid)
6. Recognize bias, spin, misinformation, and lies
7. Discover the parts of the story that are not being Evolution of Media
8. Evaluate media messages based on our own experiences,
skills, beliefs, and values 1. PRE-INDUSTRIAL AGE (BEFORE 1700S)
- Discover fire
9. Create and distribute our own media messages
- Develop papers from plants
10. Advocate for media justice - Forged weapons & tools

Information Literacy – the ability to recognize when Examples:

information is needed and to locate, evaluate, effectively use Cave paintings (35,000 bc)
Papyrus in Egypt (2500 bc)
and communicate information in its various formats. Clay tablet in Mesopotamia (2400 bc)
Papyrus in Egypt (2500 bc)
INFORMATION is a broad term that covers processed data, (See other examples in our W2L vid)
knowledge derived from study, experience, instruction, signals
or symbols. 2. INDUSTRIAL AGE (1700s-1930s)
- Used the power to steam
ELEMENTS OF INFORMATION LITERACY - Develop machine tools
- Established various products (like books)
1. Identifying/recognizing information needs
2. Determining sources of information Examples:
3. Citing or searching information Printing press for mass production (19th century)
4. Analyzing and evaluating the quality of information Commercial motion pictures (1913)
Motion picture sounds (1926)
5. Organizing, storing, archiving information
Telephone (1876)
6. Using information in an ethical, efficient and (See other examples in our W2L vid)
effective way
7. Creating and communicating new knowledge 3. ELECTRONIC AGE (1930s-1980s)
- Invention of the transistor ushered in the electronic age.
ETHICAL USE OF INFORMATION - Long distance communication became more efficient.

Common knowledge - Facts that can be found in Examples:

numerous places and are likely to be widely known. Personal Computers - (1968)
Television (1941)
Transistor radio
Interpretation - You must document facts that are not
(See other examples in our W2L vid)
GENERALLY KNOWN, or ideas that interpret facts.
4. INFORMATION AGE (1900s-2000s)
Quotation - Using someone’s words DIRECTLY. When you
- The internet paved a way for faster communication and the
use a direct quote, place the passage between quotation creation of the social network. Sound and data are digitalized.
marks, and document the source according to a standard
documenting style. Examples:
Social networks
Paraphrase - Using someone’s ideas, but REPLACING Blogs
them in your own words. Video
(See other examples in our W2L vid)
STRATEGIES IN AVOIDING PLAGIARISM
TYPES OF MEDIA
1. Submit your own work for publication. You need to
cite even your own work. Print media - Media consisting of paper and ink,
2. Put quotation marks around everything that comes reproducing in a printing process that is traditionally
3. directly from the text and cite the source. mechanical.
4. Paraphrase, but be sure that you are not simply
Ex. Books, Magazines, Newspaper
rearranging or replacing a few words and cite the
source. New media - Content organized and distributed on digital
5. Keep a source journal, a notepad, or note cards- platforms.
annotated bibliographies can be especially
beneficial. Ex. Facebook, Instagram
6. Use the style manual in properly citing sources.
7. Get help from the writing center or library. Electronic media - Media such as radio and television that
reach target audiences using airwaves as the transmission
Technology Literacy – the ability to use digital technology, medium. 2 types: Broadcast, Non Broadcast
communication tools or networks to locate, evaluate, use, and
Ex. TV, Movie, Radio Station
create information.
MEDIA CONVERGENCE - The co-existence of traditional and
new media.

- The ability to transform different kinds of media into

digital code, which is then accessible by a range of
devices (ex. from the personal computer to the mobile
phone), thus creating a digital communication
environment.
- also enables miniaturization of technology, which
refers to the process of reducing the size of the media
channels into smaller gadgets to make them more
handy or portable – convenient for users.