M e d i a

People Media

• Refers to persons that are

involved in the use, analysis,
evaluation and production of
media and information.
• People in media and people as
media.
People Media

• People as Media • People in Media

People who are well- Media practitioners who

oriented to media provide information
sources and message coming from their expert
and able to provide knowledge or first- hand
information as accurate experience of event
and reliable as possible.
People as Media

1. Opinion Leader
2. Citizen Journalism
3. Social Journalism
4. Crowdsourcing
People as Media
1. Opinion Leader

• High exposed to and actively

using media.
• Source of viable
interpretation of message for
lower-end media users.
• Opinion accepted by a
group.
People as Media
1. Opinion Leader

•The Two-step
Flow
Communication
Model (1994)
Paul Lazarsfeld,
Bernard berelson,
and Hazel
Gaudet
People as Media
1. Citizen Journalism

•People without
professional journalism
training can use the
tools of modern
technology and
internet to create,
augment or fact-
check media on their
own or in
collaboration with
others
People as Media
1. Social Journalism

•Journalist are using

social media to make
their content
available to more
people.
People as Media
1. Crowdsourcing

•The practice of
obtaining needed
services, ideas, or
content by soliciting
contribution from a
large group of people
and especially from
the online community.
And…
People in Media
People in Media
1. Types of journalist by medium

•Print Journalists
•Photojournalists
•Broadcast Journalists
•Multimedia
Journalists
People in Media
1. Types of journalist by medium

•Print Journalists
•Photojournalists
•Broadcast Journalists
•Multimedia
Journalists
People in Media
1. Types of journalist by medium

•Print Journalists
•Photojournalists
•Broadcast Journalists
•Multimedia
Journalists