MARCELO H.

DEL PILAR NATIONAL HIGH SCHOOL

Bagong Bayan, City of Malolos, Bulacan
SPECIAL PROGRAM IN JOURNALISM
SY 2020-2021

PROJECT PLAN

ADVOCAY NAME: ABAKADA – Aangat ang Bayan, Kabataan ang Daan (Reading
Advocacy)
GRADE AND SECTION: 10 SPJ Nakpil; Group 4
DURATION OF THE PROJECT: March 13 – April
TARGET AUDIENCE: Del Pilarians and students who are struggling in reading, writing, and
comprehension.

I. RATIONALE
The right to literacy is a basic fundamental human right. However, 90% of all Filipino
children are illiterate. A person who struggles to read and write also called an illiterate one,
may have low self-esteem and feel shame, fear, and powerlessness. We believe that when
we disrupt the cycle of illiteracy by teaching them, not just us nor they but the whole country
will benefit from having a progressive future.

In line with Republic Act No. 7079 (Campus Journalism Act of 1991) and as students
of the Special Program in Journalism, the project will allow us to develop our moral
character and personal discipline to help and promote the importance of reading to our
lives, specifically to those who are struggling. This advocacy campaign won’t just help
learners grow but will also stop the stigma about illiteracy in Marcelo H. del Pilar National
High School (MHPNHS) and other institutions in the City of Malolos. The focal point will be
creating a timeless awareness of how far learners can be once they absorb reading with
comprehension.

II. SYNOPSIS
The primary point of the ABAKADA – Aangat ang Bayan, Kabataan ang Daan  is to
promote the importance of reading and its impact on our future. It aims to let its learner see
how they grow and progress through various enabling activities. This advocacy also stops
discrimination against these groups of people by explaining to perpetrators the reasons for
illiteracy and the purpose of this campaign to resolve it. By reaching out to teachers,
students, and various individuals involved in Literary subjects, this advocacy will determine
the students who need improvement in their literacy.
III. TREATMENT
The official launch of the campaign along will be on the second week of March. This
will be done through launching of a Facebook Page. However, the campaign as a whole will
take place over the entire month of March with the first two weeks prior to the launch
allotted for preparation and the succeeding weeks for the actual campaign.

Through its social media pages and website, ABAKADA will bring the plight of
illiterate students to the forefront and provide a platform to enhance and monitor their
progress through various activities.

A team will work on the technical logistics of the project that will be needed to bring it
to life like establishing its identity with a logo and prepare the website (Google Sites) and
social media pages (Facebook and other platforms if applicable) that will serve as the hub of
all output during the campaign.

For the actual content that will be published online, the team will work together to
promote the campaign and ready all of the publication materials needed through a mix of
text and graphics utilizing their multimedia expertise. In order to ensure that the information
is factual and avoid sensationalizing the issue, the group will be sensitive and careful in its
advocacy.

IV. PROJECT TIME TABLE

Date Activity Person-in-Charge Needs/Project Status

Deliverables
Thursday, Preliminary Steven Owen C. Dela -Project Plan Complete
March 09 Preparation Cruz

Sunday, Design of Cyrill englique -Logo (Emblem) In Progress

March 12 Project Eugenio -Logo (Wordmark)
Identity
Saturday, Design of Cyrill Angelique -Facebook Frame In Progress
March 12 Facebook Eugenio
Frame
Sunday, Research & Bautista, Chloe -Preliminary In Progress
March 12 Planning Dominque Research
-Strategies for the
Dela Cruz, Nhero
Campaign Proper
Jeshua
 Vergara, Paula

A week, Launching Steven Owen C. Dela - Logo In Progress

March 13 Cruz -Facebook page
– March
17

V. BUDGET
The entire advocacy campaign will take place online through social media with onsite
interaction, there will be no great expenses other than producing IEC materials and of
course the time and effort of key personnel involved in the project.

VI. KEY PERSONNEL

Artistic and Production Staff

No. Name Task

1 Dela Cruz, Steven Owen C.
2 Eugenio, Cyrill Angelique .
3 Alvaro, Chelsea Nichole
4 Santiago, Ma. Divina Quinest
Social Media Manager: Handles the
social media pages and website of the
project
Publication Materials Head: Creates
the layout and design of content
published to be posted online
IEC Materials Creator: Produces the
IEC Materials to be used and posted in
onsite campaigning.
Externals Manager: Communicates
with subjects and possible interviewees
along with serving as the host for
interaction

5 Bautista, Chloe Dominque Researchers/Content Strategists: In

charge of analyzing data and planning
Dela Cruz, Nhero Jeshua
strategies to maximize community
Vergara, Paula engagement
Submitted to: Approved by:

Ma. Isabel B. Cruz ______________________

Journalism Teacher

Date: 01/28/2020 Date: ___________