THE INFORMATION `

AGE
 THE PRE-GUTENBERG WORLD

• In early times, books were created manually by hand. They

were transcribed through clay, papyrus, wax and
parchment.

• In 1440, the first printing press was built through Johannes

Gutenberg which heralded the start of mass communication.
 JOHANNES GUTENBERG
Johannes Gutenberg (Born Feb 3,
1468) a German who was
responsible for shaping the nature
of the society by establishing the
first form of spreading information.
This is called as the Gutenberg
Principle, where the distribution of
information become possible, but
expensive and yet institutionalized.
THE GUTENBERG
REVOLUTION

“ The printing press was an important

step towards the democratization of
knowledge”
- Einstein, 1969
• Gutenberg Revolution is a term used to express the
democratizing effects of the invention of the
printing press among society.

• Democracy was born through the invention of the

printing press and the effects it had on society.

• It allowed people to have voice who weren’t able

to spread their messages before.
 THE POST-GUTENBERG WORLD
• In 1920, the radio broadcasting was introduced.
• It marked a significant jump in the speed of
communication.
• It made the spreading of information even more
quickly and widely.

KDKA News Broadcasting,

nation’s first radio broadcast on
November 2, 1920
THE POST-GUTENBERG WORLD
 THE POST-GUTENBERG WORLD
• In the 1970’s, the Information Age accelerated
global communication.
• Microprocessor began and took it as the
introduction to the Internet Browser, which made
the information age significant to up this day.
• In the early times of the internet, It still follows
Gutenberg Principle.
• Many investment appears to serve and create
opportunities with e-commerce as the major
new web-based phenomena

• According to Stacy (2008), the development

of internet in our world, changed 2 major
expansion:
• First, uploading and downloading of different forms
of media, such as image, videos and audios were
now possible through internet access.

• Second, Spreading and publishing of information

were now much easy because of different tools.

• Information can now be on the hand of every

individual and all the potential individuals. This is
called as the Post-Gutenberg-Principle or Social
Information Principle (Stacy,2008)
 INFORMATION AGE
• There are Three distinct historical periods for this
revolution of information technology (Washington,
DC. Office of the Assistant Secretary of Defense
(OASD), Command & Control Research Program
(CCRP), 1997)
• The first modern information revolution began in the
mid-nineteenth century and includes telegraph,
telephone and radio.
• These three inventions have greatly helped in
improving the people’s lives.
• improved communication and have by passed even
further the second modern information revolution
followed the first one and extended until the mid-20TH
century and includes television, early generation
computers, and satellites.
• These inventions have greatly instances in a faster time.
• The third modern information revolution probably
began in the 1980’s and has surpassed the two other
revolutions. This age which includes our time is now
called as the “knowledge revolution”
• knowledge and innovation as a primary source of
value
• Processing and communicating information
 SOCIAL MEDIA AND ITS IMPACT
TO THE SOCIETY
• According to Brown (2018), among the three billion
people around the world, 40% uses online social
media. Social media users spend an average of two
hours everyday tweeting or liking posts in different
platforms.
• Social media has become a form of virtual reality
and form of escape from the tyranny of life.
• According to Merriam-Webster (2016), Social media
is defined as a form of electronic communication
wherein the users share information, ideas and even
videos by creating online communities.
• Social media is not only a communication
tool but it also serves as an avenue for
collaboration and reviewing of information
an opinions.

• Social media also serve as a brand

monitoring tool that help boosts their sales.

• Mark Schaefer (2011), an author, blogger

and Social Media Marketing consultant cited
a summary in his blog how the world has
changed because of social media.
• Social media made the society less individualistic and
traditional groups more reinforced.

• In education, including informal learning, social media

served as an important catalyst.
• Selfie shared in social media send different messages
worldwide.
• In the world of social media, online equality is different
from offline equality.

• Not the company, but the people who uses social media
define its functionality.
• The public social media can be viewed as
traditionalist or conservative.

• Posted photos and use of emoji's in social media has

shifted human communication

• The world became less homogenous because of

social media.
• The world became less homogenous because of
social media.

• Personal commerce has been greatly promoted

with the help of social media.

• Group-communication arise because of social

media.

• Social media, for some, served as their online

“homes”
• Gender Relations has been profoundly affected by
social media.
• Human conversations and relationships are now
polymedia.
• Memes in social media served as moral police that
has set the standards of normal behavior among the
general public.
• Social media is a privacy threat, but not for the non-
users.
• In general, social media and the advancement of
information technology has greatly influenced daily
living of people.