INFORMATION AGE

(GUTENBERG TO
SOCIAL MEDIA)
Johannes Gutenberg, in full Johann
Gensfleisch zur Laden zum Gutenberg, (born
14th century, Mainz [Germany]—died
probably February 3, 1468, Mainz), German
craftsman and inventor who originated a
method of printing from movable type.
Gutenburg Principle
THE PRE-GUTENBURG WORLD
In early times, books were created manually by hand. They
were transcribed through clay, papyrus, wax, and parchment. The
information relied only through “word of mouth”.

THE POST-GUTENBURG REVOLUTION

On the other laws, the dispersal of information took a long
time through printing press. In 1920, the radio broadcasting was
introduced. It marked a significant jump in the speed of
communication. It made the spreading of information even more
quickly and widely.
The Information Age is the idea that access
to and the control of information is the
defining characteristic of this current era in
human civilization.

*The Information Age, also called the

Computer Age.
THREE DISTINCT HISTORICAL PERIODS
OF INFORMATION TECHNOLOGY

THE FIRST MODERN INFORMATION AGE

(MID-19th century)
-it includes Telegraph, Telephone and Radio that helped in
improving the people's lives.
Four inventions that greatly helped in improving the people
lives: *Business *Government
*Military *Foreign policy
THREE DISTINCT HISTORICAL PERIODS
OF INFORMATION TECHNOLOGY

THE SECOND MODERN INFORMATION AGE

(MID-20TH CENTURY)
-This invention has greatly improved the
communications and have by passed even further distances
in a faster time.
THREE DISTINCT HISTORICAL PERIODS
OF INFORMATION TECHNOLOGY

THE THIRD MODERN INFORMATION AGE (1980's)

-This age includes our time called "Knowledge
Revolution". This includes advance information technologies
and has remarkable impact in the politics, economics, sociology
and culture of knowledge creation and distribution.
SOCIAL MEDIA AND ITS IMPACT TO
THE SOCIETY

Social Media
- revolutionized the way people communicate and
socialize on the web. There is a positive effect on business,
politics, socialization as well as some negative effects such as
cyber bullying, privacy, and fake news.
There is a positive and negative impact of social media on society:

Positive Effect:
Social media has made us closer to other parts of the world.
We can contact anyone around the world at any time, with just a
few keystrokes.
Negative Effect:
One of the negative effects of social media or network is it
leads to addiction. It can divert the focus and attention from a
task.
According to Brown (2018)
Among the 3 Billion people around the world, 40%
uses online media. Social media is has become a form of
virtual reality and escape from the tyranny of life.

According to Merriam-Webster (2016)

Social media is defined as a form of electronic
communication where in the user's share the information
ideas and even videos by creating online communities.
According to Mark Schaefer (2011)
● Social media is made the society less individualistic and traditional
groups more reinforced.
● In education, including informal learning, social media served as
an important catalyst.
● Selfies shared in social media send different messages worldwide.
● In the world of social media, online equality is different from
offline equality.
● Not the company, but the people who uses social media define its
functionality.
● The public social media can be viewed as traditionalist or
conservative.
● Posted photos and use of emojis in social media has shifted human
communication.
 ● The world became less homogenous because of social
media.
● Personal commerce has been greatly promoted with the
help of social media.
● Group-communication arise because of social media.
● Social media, for some, served as their online “homes”.
● Gender Relations has been profoundly affected by social
media.
● Human conversations and relationships are now
polymedia.
● Memes in social media served as Moral Police that has set
the standards of normal behavior among the general public.
● Social media is privacy threat, but not for the non-users.
THANKYOUUU!!!