THE GLOBAL MEDIA

CULTURE
 GROUP 7:

Ms. Daria Sir. Keivin Ms. Sabote

 LEARNING
OBJECTIVES:
After studying the unit, the students
should be able to:

• Explain the dynamics between

local and global cultural production
 GLOBAL
MEDIA CULTURE
 THE GLOBAL MEDIA
CULTURES
• Globalization is related to many concepts like identity, human
rights, culture, or terrorism. Among these concepts, the one that
offers special insights is globalization and media. Situations
created through globalization and media make people conceive
they belong to one world called global village, a term coined by
Marshall MacLuhan in early 1960’s.
 THE GLOBAL MEDIA
CULTURES
• According to scholars, the world is globalized in the 1900s upon
the advancement of media and transportation technology.
Changes in migration patterns where people move easily and
advancement in media which brought changes to human life
heightens globalization. As a trend it had been with us since the
beginning of history and further argued that a multitude of
threads connect us faraway places from an ancient time.
 GLOBALIZATION AND
• Globalization MEDIA
refers to economic and political integration on a
world scale, has a crucial cultural dimension in which the media
has the central role

Media globalization is about how most national media systems

have become more internationalized, becoming more open to
outside influences, both in their content and in their ownership
and control.
FIVE TIME PERIODS
IN THE STUDY OF
GLOBALIZATION
AND MEDIA
• Of all forms of media, human speech is the oldest
and most enduring.
• Humans are allowed to cooperate and communicate
through language.
• Languages as a means to develop the ability to
communicate across culture are the lifeline of
globalization.

• Oral Communication
 2. Script
• Writing is humankind’s principal technology for
collecting, manipulating, storing, retrieving,
communicating and disseminating information
• Writing is a system of graphic marks representing
the units of a specific language.
 • The printing press is a device
that allows for the mass
production of uniform printed
matter, mainly text in the form
of books, pamphlets and
newspapers.
3. The Printing
Press
The following are the consequences of the printing press:
• The printing press changed the very nature of knowledge.
• Print encouraged the challenge of political and religious authority
because of its ability to circulate competing views.

- Lands and culture were learned by people through travels.

News around the world were brought through inexpensive and
easily obtained magazines and daily newspapers.
• It refers to the broadcast or
storage media that take
advantage of electronic
technology.
• The term electronic media is
often used in contrast with
print media.

4. Electronic Media
• On going globalization processes such as economic,
political, and cultural are revolutionized by a host of
new media in the beginning of the 19th century.
• In the 20th century, the only available mass media in
remote villages was the radio while film was soon
developed as an artistic medium for great cultural
expression.

4. Electronic Media
 5. Digital Media
• Phones and television are now considered
digital while computer is considered the
most important media influencing
globalization.
• Our daily life is revolutionized by digital
media.
POPULAR MUSIC
GLOBALIZATION
Music participates in the reinforcing of
boundaries of culture and identity.
Globalization is not something that happen
to music or has a certain impact on it. The
change in popular music is not the outcome
of globalization but rather popular music
industry is a part of globalization
phenomena.
 Thank YoU
FOR LISTENING!