GLOBAL

MEDIA CULTURE
THE CONTEMPORARY WORLD
Definition of Media,
Culture and Media
Culture 01
Globalization and
Media 02
KEY
TOPICS
Five Periods in the
03 Study of Globalization
and Media

04
Popular Music and
Globalization
 CULTURE

-The customary beliefs, social forms, and material traits

Of a racial, religious or social group
 MEDI
A
-The term media, which is the plural of medium, refers to
the communication channels through which we
disseminate news, music, movies, education promotional
message and other data.
 MEDIA
CULTURE
-Media culture tend to be a major factor in the formation of mainstream
culture since it affects society’s opinions, values, taste, attitudes, and
informational availability.
GLOBALIZATI
ON AND
THE MEDIA
 ROLE
OF
MEDIA
While in everyday language "globalization” usually refers to economic
and political integration on a world scale, it also has a crucial cultural
dimension in which the media have a central role.
 In that sense, media
globalization is about how
most national media
systems have become
more internationalized,
becoming more open to
outside influences, both in
their content and in their
ownership and control.
FIVE TIME PERIODS IN
THE STUDY OF
GLOBALIZATION AND
MEDIA
1. Oral Communication

2. Script

3. Printing Press

4. Electronic Media

5. Digital Media
ORAL
COMMUNICATION
 7,117
LANGUAGE SPOKEN
TODAY
ETHNOLOGU
E
Roughly 40% of languages are now
endangered, often with less than 1,000
speakers remaining. Meanwhile, just 23
languages account for more than half the
world's population.
 SCRIPT
Writing is humankind's principal technology for collecting,
manipulating, storing, retrieving, communicating and
disseminating information. Writing may have been invented
independently three times in different parts of the world: in
the Near East, China and Mesoamerica. Writing is a system of
graphic marks representing the units of a specific language.
Cuneiform script created in Mesopotamia, presentday Iraq, is
the only writing system which can be traced to its earliest
prehistoric origin.
Cuneiform Script
Philippine Scripts and
Origins
PRINTING
PRESS
-The printing press is a device that
allows for the mass production of
uniform printed matter, mainly text in
the form of books, pamphlets and
newspapers. It revolutionized society
in China where it was created.
 APR 16

JAN 14 MAR 10 MAY 30

Diamond Sutra from Tang-Dynasty China, 868 AD (British Museum), which is widely seen as
the earliest existing printed book.
Johannes Gutenberg further developed the printing press in the 15 th century with his invention of the
Gutenberg Press
PRO’S AND
CON’S OF
PRINTING
PRESS
 PRO
• The printing press changed the very
nature of knowledge. It preserved
knowledge which had been more
malleable in oral cultures. It also
standardized knowledge.
Con
• Print encouraged the challenge of
political and religious authority because
of its ability to circulate competing
views. Printing press encouraged the
literacy of the public and the growth of
schools.
Lands and culture were learned by people through
travels. News around the world were brought through
inexpensive and easily obtained magazines and daily
newspapers.

People learned about the world. Indeed, printing press

helped foster globalization and knowledge of
globalization.
MANUSCRIPT OF PAGAFETTA
ELECTRONIC • - refer to the broadcast or
storage media that take
MEDIA advantage of electronic
technology

• - include television,
radio, internet, fax, CD-
ROMs, DVD, and any
other medium that
requires electricity or
digital encoding of
information
EVOLUTION OF TELEVISION
 ELECTRONIC MEDIA

In the 20th century, the only available mass

media in remote villages was the radio while film
was soon developed as an artistic medium for
great cultural expression. The most powerful and
pervasive mass media is television as it brought
the visual and aural power of film with the
accessibility of radio. The introduction of
television was a defining moment in
globalization.
DIGITAL MEDIA
DIGITAL
MEDIA
The computer is considered the most
important media influencing
globalization. Computers give access to
global and market place and
transformed cultural life.

Our daily lives is revolutionized by

digital media. People are able to adopt
and adapt new practices like fashion,
sports, music, food and many others
through access of information provided
by computers. They also exchange
ideas, establish relations and linkages
through the use of Skype, Google, Chat,
Zoom and other platforms.
 POPULAR
MUSIC
AND

GLOBALIZATI
 YOUR MUSIC

● What kind od music do you listen to ?

● Who is your favorite musical artist?

● What influence you to like that kind of music?

● Do you have your musical heroes?

● Where are they from?

● What are their nationalities?

MUSIC AND
COLONIZATION
The Spanish imperial project was, arguably, the first to connect things globally with the
conquest of Manila in 1570. One can start to speak of musical globalization at this early
date, as Irving suggests in a recent study of 'colonial counterpoint in the Philippines
(Irving, 2010).

In commenting on the speed with which indigenous populations turned toward's church
counterpoint, and, in fact, became noted for their musical skill far beyond the
Philippines, Irving observes that pre-colonial indigenous practice also involved
multipart singing, and involved devotion to female deities. Many were, in other words,
ready to participate in their colonial transformations - musically speaking, at least.

Local elites, in which there was much intermarriage, came to understand themselves as
mixed, and attribute value to their 'mixed cultural practices ("mestizaje"). They took
particular pride in their church music.

The Manilan church thus led in the development of a variety of new Marian repertories,
many of which were exported via Mexico to Europe.
MUSIC AND COLONIZATION
-Music participates in the reinforcing of boundaries
of culture and identity. Popular music explains the
complex dynamics of globalization not only
because it is popular but music is highly mediated,
is deeply invested in meaning and has proven to be
an extremely mobile and resourceful capital.
 THANK YOU FOR LISTENING!
WEEK 9-11
Samuel J. Pablo
Hazel Aspuria
Kimberly Gingca
Myles Tolentino