Global Media Cultures

Global Media Cultures explores the relationship between the media, culture and globalization. The course
approaches past and current challenges concerning international communication and explores and problematizes
the power of media representation.
The media have an important impact on cultural globalization in two mutually interdependent ways: Firstly, the media

provide an extensive transnational transmission of cultural products and, secondly, they contribute to the formation of

communicative networks and social structures. The rapidly growing supply of media products from an international media culture

presents a challenge to existing local and national cultures. The sheer volume of the supply, as well as the vast technological

infrastructure and financial capital that pushes this supply forward, have a considerable impact on local patterns of cultural

consumption and possibilities for sustaining an independent cultural production. Global media cultures create a continuous cultural

exchange, in which crucial aspects such as identity, nationality, religion, behavioral norms and way of life are continuously

questioned and challenged. These cultural encounters often involve the meeting of cultures with a different socio-economic base,

typically a transnational and commercial cultural industry on one side and a national, publicly regulated cultural industry on the

other side. Due to their very structure, global media promote a restructuring of cultural and social communities. Just as media such

as the press, and later radio and tv have been very important institutions for the formation of national communities, global media

support the creation of new communities. The Internet, for example, not only facilitates communication across the globe, but also

supports the formation of new social communities in which members can interact with each other. And satellite tv and radio allow

immigrants to be in close contact with their homeland’s language and culture while they gradually accommodate to a new cultural

environment.

1) the experience of modernity, in particular time/space categories,

2) socialisation and the formation of cultural identity,

3) mediated communities and action,

and 4) democracy and political culture.

These thematic areas involve cultural globalization at both: a) the general cultural and societal level; b) the institutional level, c) the

social group level, and d) the individual level/

Global media is one of the great creations or discovery of a human. Today’s world the social media’s influence on revolution is a

very hot issue in the press and also among the youth. Generally, the global media mainly consist of tv, radio, newspapers or
magazines and internet. However, one of the main objectives of globalization is to enlarge the material wealth, goods, and services

through an international separation of labor by efficiencies catalyzed by international relations, specialization and competition.

Generally, the process of media globalization cannot be stopped quickly because it is a process or the result of some new

communications technology. However, global media is one of the best tool or techniques to know the whole world’s situations and

news within seconds and it always provides us some best and relevant information about different belongings like different kind of

animal, weather reports etc. Global communication of connectivity through telephone and internet is well known to all of us.

Homogenization of culture, world market prices, products, wages and profits are converged because of connectivity. Hence, the

global media mainly offering a wide variety of entertainment with either mass or specialized appeal, communicating news and

information, or displaying advertising messages. Commonly it provides the information about current affairs it spreads all over the

world. Global media essays are beneficial to understand the multifaceted features of the topic deeply.

However, the process of global media have both advantages and also some other disadvantages. Since, globalization of the media

has eased a complete restructuring of media systems into a single global media system. Basically, the international communication

has never been easier. But presently because of the global revolutions and new technologies it is possible to communicate through

face to face video conversation with any loved one. The internet can also improve our health system or save our lives. Your doctor

can send your x-ray or other health information to the international doctors and they can suggest the best and suitable suggestions.

Nowadays, it is a fact that global media have become so influential enough to alter the very foundation of the society.