Cultural Globalization

Cultural Globalization
• Refers to the sharing of ideas, meanings,
hobbies and values around the world such a
way to extend and intensify social relations.
• Ex.
- K-pop from Korea
– Asia’s Got Talent
– Migration
– Sports
– Food
 Cultural globalization
• Has allowed for the spread of customs,
language and products
• It has allowed people to be able to attain
goods and services which are not previously
available
• It has allowed people to become familiar with
the culture of other country allowing for
greater understanding
 Impact of cultural globalization
• 1. recognition and respect for the diversity of
culture which creates the conditions for mutual
understanding, dialogue and peace.
• 2. exchange of cultural values of different
countries
• 3. understanding the uniqueness and particularity
of a country’s own culture
• 4. it enhances cultural identity
• 5. it brings increasing interconnectedness among
different populations and cultures
 Impact:
• Increasing interaction between people of
different countries. Food habits, dress habits,
lifestyle and views are being internationalized
• Trade in cultural products and services such as
movies, music, publications are increasing.
Positive effects of cultural globalization
• 1. Pluralisation – interaction across boundaries
leads to the mixing of cultures in particular places
and practice
• 2. Differentiation – cultural flows occur differently
in different spheres and may originate in many
places
• 3. Contestation – integration and the spread of
ideas and images provoke reactions and
resistance
• 4. Globalization – global norms and practices are
interpreted differently.
 Negative Effects of Cultural
Globalization
• Coca-colonization – multi-national corporations promote a
certain kind of consumerist commodities, promoted by
global marketing campaigns exploiting basic material
desires, create similar lifestyles.
• Cultural imperialism – Western ideals are falsely
established as universal overriding local traditions
• McDonaldization – modern institutions have inherently
rationalizing thrusts, making all human practices more
efficient, controllable, and predictable, as exmplified by thE
spread of fast food
• Americanization – US exerts homogenic influence in
promoting its values and habits through popular culture
and news media.