ART FUSION,

OVERLAPPING &
INTERRELATED
ELEMENTS
ART APPRECIATION

SIR JB
 ART FUSION
• occurs when an artist (from any field – music,
literature, architecture, fine art, design, graffiti,
etc.) collaborates with a brand (of any kind –
product, service, fashion, charity) to create a
product, service, concept or ‘piece’ (for lack of
a less pigeon-holing word) for the benefit of
both parties and society as a whole.
• The artist provides the vision, the creativity, the heart and
meaning, while the brand provides the production
infrastructure, scale and marketing channels.
 HISTORY AND
EXAMPLES
• Art fusion has proliferated over the past decade but examples
of collaborations date back as far as the 1930′s.
• Fine artists and fashion designers were the first to engage in
this new breed of partnership – the first high profile union
being Salvatore Dali and Elsa Schiaparelli in 1933.
• Andy Warhol and Yves Saint Laurent collaborated in the
1960′s and recently, the idea has gained the momentum of a
movement with many different types of artists collaborating
with many different types of brands.
 HOW ART FUSION
BENEFITS BRANDS
• A well-chosen, well-planned, well-executed
collaboration can have many positive effects on a
brand. It can bring newsiness and talk-value, create a
feeling of innovation and excitement, and generate
genuine interest in staid or even forgotten brands. It
can be used to activate a quiet brand and can often be
effective in introducing it to a whole new audience.
 HOW ART FUSION
BENEFITS ARTISTS
• Art has a profound impact on society’s capacity to grow and
evolve and embrace change. It is the forseer and the destroyer
of the status quo. Artists have voices that must be heard to
nurture our society’s soul – something art fusion can amplify.
A collaboration with a brand can give an artist the ability to
produce work that will reach a new and wider audience, gain
notoriety for their future work, or simply be a means to
permeate culture in places their art wouldn’t otherwise be
seen.
 HOW ART FUSION
BENEFITS SOCIETY
• Unlike most traditional marketing, art fusion aims to, and
often succeeds at producing something of value to society.
• It gives voice to artists, breathes life into brands and infuses
our everyday lives with interesting ideas, guts and beauty that
nourish our deeper sense of longing.
• While art has always played the role of visual philosopher to
stimulate thought, beliefs and emotion in our culture, art
fusion is able to spread the experience of art more broadly,
reaching a larger, more mainstream audience and imbuing
everyday life with the art experience.
COMME DES GARÇONS X CAMBRIDGE

SATCHEL BAG
The elements of
art and
principles of
design:
Overlapping
 What Is the Definition of
Overlapping in Art?

• Overlapping in art is the placement of objects over one

another in order to create the illusion of depth. Painting is a
two-dimensional artistic expression. It has length and width
but no depth. It is necessary, therefore, for artists to provide
viewers with some sort of perspective in establishing size and
distance in paintings. This is where overlapping come into
play.
• If everything in a painting was of the same
basic size, without overlapping there would be
no way for viewers to distinguish small but
important details, such as who or what is
closest to or farthest from the viewers.
Overlapping turns paintings into windows of
sorts by creating the illusion that there is an
entire world inside the canvas and that viewers
are merely getting a glimpse of it.
• Overlapping was an aspect of works of an art form
that emerged just before the middle of the 20th
century called abstract expressionism. Many abstract
expressionist paintings are simply a series of
overlapping lines or shapes. Overlapping can also be
used to blur the lines of where one thing starts and
another begins. Pablo Picasso's Three Musicians is an
excellent example of this. The famous cubist painting
appears to be comprised of paper cutouts positioned
to create the illusion that the three musicians merge.
The Elements of
Art and Design:
 Line
• A continuous mark made on a surface by a moving point; it
may be flat (pencil line) or three-dimensional (a rod, groove,
ridge, etc.) Line may be explicit - a line painted along the edge
of the road - or implied by the edge of a shape or form. Lines
are used to outline (diagrammatic or contour lines), create
shading and show form (structural lines, hatching and cross-
hatching), decorate, express emotion, and direct the viewer's
eye. Lines can be categorized as horizontal, vertical, diagonal,
curved, and zigzag.
 Elaine Coleman - Korean Blue Bottle,
porcelain with celadon glaze, 8.5 x 6 x 6 in.
Vincent Van Gogh - Les Cyprès, 1889, graphite with brown

and black ink on paper

 Shape
• An enclosed space defined by a line or by contrast to its
surroundings. Shapes are two-dimensional (flat): circle,
square, triangle, organic blob, etc. In everyday usage, the word
'shape' is also used to talk about three-dimensional form, often
as something of a shorthand for referring to the two-
dimensional outline or silhouette of the object. When
discussing art, your meaning will be clearer if you reserve
using 'shape' to talk about two-dimensional shapes on a plane.
• Shapes can be geometric (square circle etc.) or organic
(banana amoeba etc.)
Wassily Kandinsky - Swinging,
1925, oil on board
Yellena James - Biome, pen & ink on paper,
14 x 11 in.
Pablo Picasso - Girl with a Mandolin (Fanny

Tellier), 1910, oil on canvas

 Color
• The visible spectrum of radiation reflected
from an object. Terms used to talk about color
include hue, intensity or saturation, value or
brightness, tint, shade, tone, temperature
(warm, cool, neutral), and various color
harmonies or schemes such as monochromatic,
analogous and complementary.
Hue – The name of the color (red, green,
etc.)
 Intensity or Saturation – The purity (brightness or dullness) of the

color. Pure red is bright; red mixed with a little green (its complement,

opposite it on the color wheel) becomes less intense, more neutral.

Value or Brightness – The lightness or darkness of
a color. How much white or black shows through
or is mixed in. Can be used to depict light and
shadow on a color and help show volume/form.
 Harmony And Unity
• Harmonious elements have a logical relationship or
progression - in some way they work together and
complement each other. When a jarring element is added -
something that goes against the whole - it is said to be
dissonant, just like an off-note in a musical performance.
Unity is created by using harmonious similarity and repetition,
continuance, proximity and alignment, and closure of design
elements in different parts of the work so that the
parts RELATE to each other and create a unified whole, that
can be greater than the sum of the parts, rather than an ill-
fitting and meaningless assortment of elements.
Sarah Sze - Sarah Sze, 2005.
Jerry Uelsmann - Untitled, 2000.
GRATIAS…
References:
• https://
thehelpfulartteacher.blogspot.com/2012/02/elements-of-art-an
d-principles-of.html?fbclid=IwAR0keEPKotUZhIdZT-4ckxn6
rLws-z5NBpjIc8QSWs2j1WOb37kRpcLRJaY

• https://www.goshen.edu/art/ed/Compose.htm

• http://old.artsandlabour.com/art-fusion-101/?
fbclid=IwAR3rcbIe3XaN6P77mNL6zINOw66Wmg_MuBHd-
Xyuty-Sf4GHt8II2yOyFEk

• http://flyeschool.com/content/harmony-and-unity