Evolution of Traditional to

New Media

Quarter 1 – Module 4:
After the discussion, you are expected to:
a) Identify the growth and development of
media from traditional to new
media;
b) Recognize media effects to life and society;
and
c) Examine how technologies/resources shape
people and society.
Definition of Terms
• Electronic Age
• Began when electronic equipment including computers came
into use.
• Industrial Age
• People used the power of steam, developed machine tools,
established iron production, and manufactured various
products.
• New Media
• Refers to content organized and distributed on digital
platforms.
• New (Information) Age
• An idea that the current age is characterized by creating a
knowledge-based society surrounded by a high-tech
computerization. It is also known as the Computer Age, Digital
Age, or New Media Age
• Traditional Media
• Refers to the traditional means of
communication and expression that have
existed since before the advent of the
Internet.
• Pre- Industrial Age
• Time before there were machines and tools to
help perform tasks.
• Let us determine how much you already learned.
• Identify the following platform as Traditional or New
media.
• ______________________1. Facebook
• ______________________2. Magazine
• ______________________3. Broadsheets
• ______________________4. Radio
• ______________________5. Blog
• ______________________6. Television
• ______________________7. Online Video Game
• ______________________8. Tabloid
• ______________________9. Podcast
• ______________________10. Streaming video
• ______________________11. Billboards
• ______________________12. Paperback Novel
• ______________________13. E-mail
• ______________________14. Smart phone
• ______________________15. Newspaper
 Evolution of Traditional to New Media

Media as an Information provider became the main

source of interaction and connectivity. Accessing and
retrieving information lie at the tips of the fingers. It
strengthens and builds relationships all over the world.
However, as it flourish unethical use of media
becomes a dilemma . Digital Citizenship seeks to
develop norms of appropriate, responsible, and
empowered technology use. Netiquette is a set of
rules about the proper and polite way to communicate
with other people when using the internet.
 EVOLUTION OF MEDIA
Social media changed us. People ways of living is
a reflection of a boundless limitation of media
from prehistoric age down to the digital age.
Media evolution can be described through four
ages.
Pre-Industrial Age (Before 1700s) - People
discovered fire, developed paper from plants, and
forged weapons and tools with stone, bronze,
copper and iron. Examples:
• Cave paintings (35,000 BC) Dibao in China (2nd
Century)
• Clay tablets in Mesopotamia (2400 BC) Acta
Diurna in Rome (130 BC)
• Codex in the Mayan region (5th Century) Papyrus
in Egypt (2500 BC)
• Printing press using wood blocks (220 AD)
• Industrial Age (1700s-1930s) - People used the power of
steam, developed machine tools, established iron
production, and the manufacturing of various products
(including books through the printing press).
• Examples:
• Printing press for mass production (19th century) Punch
cards
• Newspaper- The London Gazette (1640) Telegraph
• Motion picture photography/projection (1890) Telephone
(1876)
• Commercial motion pictures (1913) Typewriter (1800)
• Motion picture with sound (1926)
• Electronic Age (1930s-1980s) - The invention of the
transistor ushered in the electronic age. People
harnessed the power of transistors that led to the
transistor radio, electronic circuits, and the early
computers. In this age, long distance
communication became more efficient.
• Examples: Transistor Radio Mainframe computers -
i.e. IBM 704 (1960)
• Television (1941) Personal computers - i.e.
Hewlett Packard 9100A (1968), Apple 1 (1976)
• OHP, LCD projectors Large electronic computers-
i.e. EDSAC
Information Age (1900s-2000s) - The Internet
paved the way for faster communication and the
creation of the social network. People advanced
the use of microelectronics with the invention of
personal computers, mobile devices, and
wearable technology. Moreover, voice, image,
sound and data are digitalized. We are now
living in the information age.
• Examples: Web browsers: Mosaic (1993), Internet Video:
YouTube (2005)
• Explorer (1995) Augmented Reality / Virtual Reality
• Blogs: Blogspot (1999) Hangouts (2013)
• LiveJournal (1999) Video chat: Skype (2003), Google
• Wordpress (2003 Smart phones
• Social networks: Friendster (2002) Wearable technology
• Multiply (2003), Facebook (2004) Cloud and Big Data
• Microblogs: Twitter (2006),
• Tumblr (2007) Search Engines: Google (1996), Yahoo
• (1995)
• Portable computers- laptops (1980),
• netbooks (2008), tablets (1993)