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Senior High School

Department of Education
Region VIII
Division of Southern Leyte
District of Liloan 1
Saint Ignatius Loyola Academy
Poblacion, Liloan, Southern Leyte

Media and Information Literacy G-12

2nd Semester
Learning Material Week 3
January 25 – 29, 2021
Quarter 3 – Media and Information, Then and Now

MELC: In this lesson, you will:

1. Identify traditional media and new media, and their relationships. MIL11/12EMIL-IIIb-5
2. Editorialize the roles and functions of media in democratic society. MIL11/12EMIL-IIIb-6
3. Search and look up the latest theories on information and media. MIL11/12EMIL-IIIb-7

Lesson
Evolution of Media
4

An important development with the growth of digital media has been the move from a traditional
communication model of ‘one to many’, characteristic of print and broadcast media, to a ‘peer to peer’ model that
facilitates collaborative creation and sharing of content. As content is digitized, it becomes accessible from a
multitude of devices, including radio, television, personal computer and, perhaps most importantly, the mobile
phone, which is emerging as the dominant platform for delivering content of all kinds. The digitalization of voice,
image, sound and data – known as convergence – is creating new opportunities for interaction. This lesson will talk
about the media development breakthrough with the human history.

What is It
Discussion

More than 1,500 people died in the sinking of the Titanic, but more than 700 survived. Those who did
owed their escape to the newest communications technology of the time: wireless telegraphy.
Media fulfills several basic roles in our society. One obvious role is entertainment. Media can act as a
springboard for our imaginations, a source of fantasy, and an outlet for escapism. It can also provide information
and education. Information can come in many forms, and it may sometimes be difficult to separate from
entertainment. Today, newspapers and news-oriented television and radio programs make available stories from
across the globe, allowing readers or viewers in London to access voices and videos from our country or
neighboring nations. Books and magazines provide a more in-depth look at a wide range of subjects. Similarly, it
can be used to monitor government, business, and other institutions.
These are how media and information has evolved throughout history. It is described into four ages.

Pre-Industrial Age (Before 1700s) - People discovered fire, developed paper from plants, and forged weapons
and tools with stone, bronze, copper and iron. Examples:
• Cave paintings (35,000 BC) • Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC) • Acta Diurna in Rome (130 BC)
• Dibao in China (2nd Century) • Codex in the Mayan region (5th Century)
• Printing press using wood blocks (220 AD)

Industrial Age (1700s-1930s) - People used the power of steam, developed machine tools, established iron
production, and the manufacturing of various products (including books through the printing press). Examples:
• Printing press for mass production (19th century) • Newspaper -The London Gazette
(1640)
• Typewriter (1800)Telephone (1876) • Commercial motion pictures (1913)
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Senior High School

• Motion picture photography/projection (1890) • Telegraph

• Motion picture with sound (1926) • Punch cards

Electronic Age (1930s-1980s) - The invention of the transistor ushered in the electronic age. People harnessed the
power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this age, long
distance communication became more efficient. Examples:
• Transistor Radio • Television (1941)
• Large electronic computers- i.e. • Mainframe computers - i.e. IBM 704(1960)
EDSAC (1949) and UNIVAC 1 (1951)
• Personal computers - i.e. Hewlett- • OHP, LCD projectors
Packard 9100A (1968), Apple 1 (1976)

Information Age (1900s-2000s) - The Internet paved the way for faster communication and the creation of the
social network. People advanced the use of microelectronics with the invention of personal computers, mobile
devices, and wearable technology. Moreover, voice, image, sound and data are digitalized. We are now living in
the information age. Examples:
• Web browsers: Mosaic (1993), • Blogs: Blogspot (1999), LiveJournal
(1999), Wordpress (2003) • Smart phones
Internet Explorer (1995) • Cloud and Big Data
• Social networks: Friendster (2002), • Microblogs: Twitter (2006), Tumblr (2007)
Multiply (2003), Facebook (2004)
Video: YouTube (2005) • Wearable technology
• Video chat: Skype (2003), Google • Augmented Reality / Virtual Reality
Hangouts (2013)
• Search Engines: Google (1996), • Portable computers- laptops (1980),
Yahoo (1995) netbooks (2008), tablets (1993)

As Briggs and Burke note, these advances meant that “hundreds of thousands of components could be
carried on a microprocessor.” The reduction of many different kinds of content to digitally stored information
meant that “print, film, recording, radio and television and all forms of telecommunications [were] now being
thought of increasingly as part of one complex.” This process, also known as convergence, is a force that’s
affecting media today.

What’s More
Enrichment

ROLES OF MEDIA IN A DEMOCRATIC SOCIETY

Transitions from one technology to another have greatly affected the media, although it is difficult to say
whether technology caused a cultural shift or resulted from it. The role of the media is vital in generating a
democratic culture that extends beyond the political system and becomes engrained in the public consciousness
over time.
Media fulfills several roles in our democratic society, including the following:
1. Channel . It provides opportunities for people to communicate, share ideas, speculate, tell stories and
give information.
2. Watchdog. It exposes corrupt practices of the government and the private sector. Creating a space
wherein governance is challenged or scrutinized by the governed. It also guarantees free and fair
elections.
3. Resource center. It acts as a gateway of information for the society’s consumption. Also, it becomes
a keeper of memories of the community, preserver of heritage and source of academic knowledge.
4. Advocate. Through its diverse sources or formats, it bridges the gap of digital divide.

Media act as a catalyst for democracy and development, helping to make public participation meaningful. If
media is honest and committed in its job, democracy is bound to function more efficiently and the loopholes
present in any democratic system can certainly be plugged to the fullest satisfaction of the people.
On the contrary, if media is biased, corrupt and favors only a particular party or few individuals, it can
prove to be very dangerous for the smooth functioning of democracy. No one can become perfect and one can only

2
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Senior High School

strive to become so. The same holds true for our media also. Certainly, there is still a lot of scope for improvement
by which the media can rise upon the aspirations of the people for which it is primarily meant.
What is It
Discussion

INTERNET OF THINGS (IoT)

Mobile networks already deliver connectivity to a broad range of devices, enabling the development of
innovative new services and applications. This new wave of connectivity is going beyond tablets and laptops; to
connected cars and buildings; TVs and game consoles; smart meters and traffic control; with the prospect of
intelligently connecting almost anything and anyone.
The Internet of Things (IoT) refers to the use of intelligently connected devices and systems to leverage
data gathered by embedded sensors and actuators in machines and other physical objects.
By which mobile operators have identified the following key distinctive features:
1. The Internet of Things can enable the next wave of life-enhancing services across several fundamental
sectors of the economy.
2. Meeting the needs of customers may require global distribution models and consistent global services.
3. The Internet of Things presents an opportunity for new commercial models to support mass global
deployments.
4. The majority of revenue will arise from the provision of value-added services and mobile operators are
building new capabilities to enable these new service areas.
5. Device and application behaviour will place new and varying demands on mobile networks.

A common understanding of the distinctive nature of this nascent opportunity should help hasten this
development. This has believed to be full blown in the next decade. The figure depicts a Smart City.

Source: McKinsey internal research, GSMA

The IoT will also help widen access and improve quality of education and health

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Senior High School

In education, mobile-enabled solutions will tailor the learning process to each student’s needs, improving
overall proficiency levels, while linking virtual and physical classrooms to make learning more convenient and
accessible.

Source: McKinsey, GSMA, Qualcomm, GSV

The Internet of Things promises to deliver a step change in individuals’ quality of life and enterprises’
productivity. Through a widely distributed, locally intelligent network of smart devices, the IoT has the potential to
enable extensions and enhancements to fundamental services in transportation, logistics, security, utilities,
education, healthcare and other areas, while providing a new ecosystem for application development.
Inasmuch, information overload might be the challenge of the incoming generation. As an empowered SHS
student, truly your role is to enhance your media and information literacy in order for you to be secured in this
digital- driven world.

4
 Kung naay mga pangutana, kalibog bahin sa module ajaw duha-duha pagcontact naho.
Messenger – Raymund Jaula, Text/Call: 09363729158 / 09488587363
Senior High School

Learning Activity Week 3

Media and Information Literacy G-12
(Media and Information, Then and Now)
January 25 – 29, 2021

Name: Date Finished:

Yr&Section:

Lesson 4 – Evolution of Media

Activity 1: Traditional to New Media

“Titanic, in full Royal Mail Ship (RMS) Titanic,

British luxury passenger liner that sank on April
14–15, 1912, during its maiden voyage, en route to
New York City from Southampton, England,
killing about 1,500 passengers and ship personnel.
One of the most famous tragedies in modern
history, it inspired numerous stories, several films,
and a musical and has been the subject of much
scholarship and scientific speculation.”
Source: https://www.britannica.com/topic/Titanic
Contributed by: Amy Tikkanen
Retrieved on : May 22, 2020 RMS Titanic departing Southampton on 10 April 1912. Retrieved
from: https://en.wikipedia.org/wiki/File:RMS_Titanic_3.jpg

Answer the following question. Write your answer on a separate sheet of paper. Use yellow pad.

1. If the Titanic sank somewhere in the Atlantic Ocean, how do you think the news reached people in England and
New York at that time? Indicate any form of communication you might think of that is existing during that time.

2. If the Titanic sank today, in what format would people receive or read the news? Indicate your favorable form of
media format you can think that is existing during this time and discuss why you chose this media format.

Activity 2: Your Thoughts Count?

Instruction: Make a Cartoon analysis of the given illustration. Write your answer in a separate sheet of paper.

What can you say about this?

Retrieved from:: https://bloximages.chicago2.vip.townnews.com/

5
Kung naay mga pangutana, kalibog bahin sa module ajaw duha-duha pagcontact naho.
Messenger – Raymund Jaula, Text/Call: 09363729158 / 09488587363
Senior High School