Grade 12 – Media and Information Literacy

First Quarter/First Grading

TOPIC 3: Differentiating the Evolution of Media

CODE : MIL11/12IMIL-IIIa-5-6

Directions:
Read, analyze and answer the motivation/review before starting the lesson.
Read the content of Lesson 2.
After try to test your understanding by doing the simple activity made after the lesson and;
After which try to answer the question I have prepared for you after the activity.
Please use the answer sheet intended for the activities.
I will collect this learning materials together with your activity and answers after a week.

Lesson 2: The Evolution of Traditional to New Media

Time Period: (2 days) (September 7-8, 2020)

Learning Objectives:
At the end of the lesson, the learners are able to:
 Examine the technology or resources available during the prehistoric age, the industrial age, the
electronic age, and the new or digital age.
 Identify the devices used by people to communicate with each other, store information, and
broadcast information across the different ages.

Motivation/Review: (Media Then)

Directions: Read and answer the following questions.

1. Search, draw/print and paste the maiden voyage or sinking of the RMS (Royal Mail Ship) Titanic. Talk
about this famous world event of April 14, 1912.

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2. “If the Titanic sank somewhere in the Atlantic Ocean, how do you think the news reached people in
England and New York at that time?”

.
3. Discuss on the space provided how people used the telegraph and telegrams for faster means of
communication during that time.

.
4. “If the Titanic sank today, in what format would people receive or read the news?”

Lesson Proper:

Evolution of Media

Pre-Industrial Age (Before 1700s)

People discovered fire, developed paper from plants, and forged weapons and tools with stone,
bronze, copper and iron.

Industrial Age (1700s-1930s)

People used the power of steam, developed machine tools, established iron production, and the
manufacturing of various products (including books through the printing press).

Electronic Age (1930s-1980s)

The invention of the transistor ushered in the electronic age. People harnessed the power of
transistors that led to the transistor radio, electronic circuits, and the early computers. In this age, long
distance communication became more efficient.

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Information Age (1900s-2000s)

The Internet paved the way for faster communication and the creation of the social network. People
advanced the use of microelectronics with the invention of personal computers, mobile devices, and
wearable technology. Moreover, voice, image, sound and data are digitalized. We are now living in the
information age.

Activity: (Knowing You Media at Different Ages)

Directions: Fill in the Table below.

What format/ What format/

What format/ equipment did
equipment did people equipment did people
Age people use to communicate
use to store use to share or
with each other?
information? broadcast information?

Pre-Industrial Age

Industrial Age

Electronic Age

Information Age

Evaluation:

Directions: Answer the following questions below. You can search and indicate your sources.

1. Give at least 3 sample media of Pre-Industrial Age

2. Give at least 3 sample media of Industrial Age

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 3. Give at least 3 sample media of Electronic Age

4. Give at least 3 sample media of Information Age

5. Given the available media that we have now in the world, what are its roles and functions in a
democratic society? At least 10

6. In what way does media affect your life (personal, professional, academic, social and other)?

NO TO PLAGIARISM!

Good Luck & God Bless. Keep Safe. 

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