The Evolution of

Traditional to New
Media
 refers to the ability to recognize,
comprehend, analyze, develop, convey,
and compute using printed and written
materials related to various contexts.
 Ability to access Ability to
information; the understand, select,
evaluation, creation, evaluate, and use
and sharing of of media as a
information and leading purveyor
knowledge using and processor, if
various tools, formats, not producer, of
and channels. information.
 The wireless telegraph works in a
manual system, the sending operator
taps on a switch called a telegraph key
which turns the transmitter on and off,
producing the pulses of radio waves. At
the receiver the pulses are audible in
the receiver's speaker as beeps, which
are translated back to text by an
operator who knows Morse code.
 People discovered fire,
developed paper from plants,
and forged
weapons and tools with stone,
bronze, copper and iron.
Cave Paintings (3500BC)
Clay Tablets in Mesopotamia (24 000 BC)
Papyrus in Egypt(2500 BC)
ACTA DIURNA in Rome (130 BC)
 People used power of steam,
developed machine tools, established
iron production, and the
manufacturing of various products
(including books through printing
press.)
Printing Press for Mass Production (19th
century)
Newspaper- The London Gazette (1640)
Typewriter (1800)
Telephone (1876)
• Motion picture photography/projection(1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
Telegraph Punch Cards
 The invention of the transistor
ushered in the electronic age. People
harnessed the power of transistors
that led to the transistor radio,
electronic circuits, and the early
computers. In this age, long distance
communication became more
efficient.
Transistor Radio
Television (1941)
Large electronic computers- i.e. EDSAC
(1949) and UNIVAC 1 (1951)
Mainframe Computers
Personal Computer
The Internet paved the way for faster
communication and the creation of
the social network. People advanced
the use of microelectronics with the
invention of personal computers,
mobile devices, and wearable
technology. Moreover, voice,image,
sound and data are digitalized. We
are now living in the information age.
Blogs and Microblogging Web Browsers
Wearable Technology
Smartphones
Virtual
Reality
Laptop
Roles and Functions of Media
(in a Democratic Society)

Channel - provides opportunities for

people to communicate, share ideas,
speculate, tell stories and give
information
 Roles and Functions of Media
(in a Democratic Society)

Watchdog - exposes corrupt practices of

the government and the private sector.
Creating a space wherein governance is
challenged or scrutinized by the
governed. It also guarantees free and fair
elections
 Roles and Functions of Media
(in a Democratic Society)

Resource center - acts as a gateway of

information for the society’s consumption.
Also, it becomes a keeper of memories of
the community, preserver of heritage and
source of academic knowledge.
 Roles and Functions of Media
(in a Democratic Society)

Advocate - through its diverse sources or

formats, it bridges the gap of digital
divide.
Activity Time!
Using a piece of paper and pen, each group should provide answers to
fill the table.
I hope you learned something today.