WEEK 2

The learner should Explain how

the evolution of media from
traditional to new media shaped
the values and norms of people
and society

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 What I Know

INSTRUCTION: Encircle the letter that best describe the following statement.

1. The invention of transistor takes place in what era of media evolution?

a. New Media Age c. Prehistoric Age
b. Electronic Age d. Industrial Age
2. Smart TV and the use of Smart phones to access data belong to what age of
the evolution of media?
a. Industrial Age c. No age
b. New Age d. Prehistoric Age
th
3. Eliza has a new i5 7 Gen portable laptop for her distance learning coming
August, Eliza is in what media age?
a. New Media Age c. Prehistoric Age
b. Electronic Age d. Industrial Age
4. Labelled the change maker, Tayo Na Tabang na Tayo na, an advocacy from
ABS-CBN helped Typhoon Yolanda Victims by selling shirt-for-a-cause. What
media role did this network shows?
a. Advocate c. Guard
b. Channel d. Watchdog
5. This Media Evolution Age where the development of machine tools,
establishment of iron production, and the manufacturing of various products
including books through the printing press took place.
a. New Media Age c. Prehistoric Age
b. Electronic Age d. Industrial Age
6. Which Media evolution era did preserves such as artifacts, old stone
preservations, and clay tablets take place.
a. New Media Age c. Prehistoric Age
b. Electronic Age d. Industrial Age
7. What role is expected to media in providing opportunities for people to
communicate, share ideas, speculate, tell stories and give information?
a. Advocate c. Guard
b. Channel d. Watchdog
8. Library, museum, and historical movies are best examples of what role of media?
a. Advocate c. Guard
b. Channel d. Watchdog
9. Failon Ngayon episodes continue to expose the alleged corruption of
PhilHealth. What role of media is being exercised here?
a. Advocate c. Guard
b. Channel d. Watchdog
10. One drive, collabprative apps, social media and vlogs are innovations of what
media evolution era?
a. New Media Age
b. Electronic Age
c. Prehistoric Age
d. Industrial Age

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 Lesson
THE EVOLUTION OF MEDIA
5
Grade 12, Second Semester, Q1- Wk. 2

What I Need to Know

We have learned how communicaton is being affected by Media and Information. We also
discovered the differences between and among media literacy, information literacy and
technology literacy. And we learned how to use media and information responsibly.

In this lesson, you will be introduced to the evolution of media and how this shaped the values
and norms of our society today.

What’s New

Activiy 1 DRAW IT! Using the box below, draw a one (1) Communication Medium or
Platform that could represent each media age. You can illustrate a logo, an item or anything
that best represents each media age. You can also use other resources to complete the
activity.

Pre-historic Age Industrial Age

Electronic Age New Media Age

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 What Is It

There are four imporatant ages in the evolution of media: the Prehistoric Age (also called the
pre-industrial age), the Industrial Age, The electronic Age, and the New Media Age.

Look at the timeline below to check more about this.

Electronic Age Information Age

Prehistoric Age Industrial Age (1900s-2000s)
(1700s-1930s) (1930s-1980s)
(Before 1700s)
People People used the The invention of The Internet paved
discovered fire, power of steam, the transistor the way for faster
communication
developed developed ushered in the and the creation of
paper from machine tools, electronic age. the social network.
plants, and established iron People People
forged weapons production, and harnessed the advanced the use
and tools with the power of of microelectronics
stone, bronze, manufacturing transistors that with the invention
copper and iron of various led to the of personal
products transistor radio, computers, mobile
(including books electronic devices, and
wearable
through the circuits, and the technology.
printing press). early Moreover, voice,
computers. In image, sound and
this age, long data are
distance digitalized. We are
communication now living in the
information age.
became more
efficient.

• Printing press for

• Cave paintings mass production (19th Web browsers:
century) Transistor Radio • Blogs: Blogspot
(35,000 BC) • Newspaper- (1640) • Television • Social networks
• Clay tablets in • Typewriter (1800) (1941) • Microblogs:
Mesopotamia Telephone (1876)
• Large electronic • Video streaming:
• Motion picture
(2400 BC) photography/ computers YouTube (2005)
• Papyrus in projection (1890) • Mainframe • Augmented Reality
Egypt (2500 BC) • Commercial motion / Virtual Reality
computers
• Video chat:
• Acta Diurna in pictures (1913) • Personal • Search Engines:
• Motion picture with
Rome (130 BC) sound (1926)
computers • Portable
• Telegraph •OHP, LCD computers-
• Punch cards projectors • Smart phones
• Wearable
technology
• Cloud and Big Data

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 What’s More

ACTIVITY 2. KNOWING YOU MEDIA AT DIFFERENT AGES

Asses each media evolution phase using important items given at table below. You can watch
this 5-minute video exlplainer on the “evolution of media” and it innovations at
https://tinyurl.com/tnts_mil_lesson2

Pre-histroric Age

What I Have Learned

To put into use the things you have learned, answer the attached Learning Activity
Sheet on Introduction to Brief History of Media.

What I Can Do

PHOTO ALBUM: Choose a social media platform that you are comfortable with and
post the Media Evolution Timeline with description in each photo. You can use
multiple compelling images form a photo album, etc. Submit the link to your teacher.

For offline material, you can cut out images and paste them in a short bond paper for
compuilation. Make sure to put description to each images.

Rubric includes content (validity of information), creativity, and neatness

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 Lesson THE ROLES AND FUNCTIONS
OF MEDIA IN DEMOCRATIC
6 SOCIETY
Grade 12, Second Semester, Q1- Wk. 2

What I Need to Know

In this lesson, you will be exposed to the roles and functions of media in a democratic society.

What’s New

Activity 1. Using the images below, identify what could be the roles and function of media.
You can use other reources to help you answering this activity.

Possible Answer:
Possible Answer:

Possible Answer:
Possible Answer:

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 What Is It

The following are the terms you need to know:

✓ Roles – According to Websters, roles are socially expected behavior patterns
usually determined by an individual’s status in a particular status; a function or part
performed especially in a particular process.

These are few of the roles and functions of media and information in a
democratic society

1. Channel - provides opportunities for people to communicate, share ideas,

speculate, tell stories and give information.
2. Watchdog - exposes corrupt practices of the government and the private
sector. Creating a space wherein governance is challenged or scrutinized by
the governed. It also guarantees free and fair elections
3. Resource center - acts as a gateway of information for the society’s
consumption. Also, it becomes a keeper of memories of the community,
preserver of heritage and source of academic knowledge.
4. Advocate - through its diverse sources or formats, it bridges the gap of digital
divide, and suggests social change as advocate to society.
.

What’s More

Given the four roles and functions of media in the democratic country, complete the
table below by giving examples and description of each items.

Roles and Function of Specific Example Description

Media in a democratic
Society
Channel
Watchdog Failon Ngayon It exposes corrupt
practices of the
government and the
private sector
Resource Center
Advocate

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 What I Have Learned
To demonstrate your knowledge on the roles of media and its evoliton by answering
the tasks below.

What I Can Do

Create a 10-point bucket list of suggested movies / songs / any printed or performing
art materials that show a visible evidence of the roles and functions of media in a
democratic society.

Title of movies/ songs / arts Impressed Role of media

Eg. Babae Sa septic Tank Advocate, Channel

Rubrics consists Content and Clarity

SUMMARY

▪ Thre are four main major phases/ages of the evolution of media:

o Prehistoric Age – The invention of paper, stone, fire as mode of
communication.
o Industrial Age – The invention of the power of steam
o Electronic – the invention of transistors.
o New Media Age – The use of internet networks

• The four common roles of media in the democratic society are the following
o Channel
o Watchdog
o Resource center
o Advocate

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 Assessment: (Post-Test)

INSTRUCTION: Encircle the letter that best describe the following statement.

1. The invention of transistor takes place in what age of media evolution?

a. New Media Age c. Prehistoric Age
b. Electronic Age d. Industrial Age
2. Smart TV and the use of Smart phones to access data belong to what age of
the evolution of media?
a. Industrial Age c. No age
b. New Media Age d. Prehistoric Age
3. Eliza has a new i5 7th Gen portable laptop for her distance learning coming
August, Eliza is in what media age?
a. New Media Age c. Prehistoric Age
b. Electronic Age d. Industrial Age
4. Labelled the change maker, Tayo Na Tabang na Tayo na, an advocacy from
ABS-CBN helped Typhoon Yolanda Victims by selling shirt-for-cause. What
media role did this network shows?
a. Advocate c. Guard
b. Channel d. Watchdog
5. This Media Evolution Age where the development of machine tools,
establishment of iron production, and the manufacturing of various products
including books through the printing press.
a. New Media Age c. Prehistoric Age
b. Electronic Age d. Industrial Age
6. Which Media evolution era did preserve such as artifacts, old stone
preservations, clay tablets and others take place.
a. New Media Age c. Prehistoric Age
b. Electronic Age d. Industrial Age
7. What role is expected to media in providing opportunities for people to
communicate, share ideas, speculate, tell stories and give information?
a. Advocate c. Guard
b. Channel d. Watchdog
8. Library, museum, and historical movies are best examples of what role of media?
a. Advocate c. Resource Center
b. Channel d. Watchdog
9. Failon Ngayon episode exposed the alleged corruption of a Philippine
Agency. What role of media is present here?
a. Advocate c. Guard
b. Channel d. Watchdog
10. One drive, Collaborative Google Sheets, Social media and vlogs are example
of what media evolution age?
a. New Media Age
b. Electronic Age
c. Prehistoric Age
d. Industrial Age

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Answer Keys

10. A. 10. A.
9. D 9. D
8. C 8. C
7. B 7. B
6. C 6. C
5. D 5. D
4. A 4. A
3. A 3. A
2. B 2. B
1. B 1. B
PRE-TEST: WHAT I KNOW ASSESSMENT

Activity 1. DRAW IT. The student is expected to draw an item to represent each media
evolution age. He/she is expected to use smbols such as logo, figure or icons that bet
represent the item.

ACTIVITY 2. KNOWING YOU MEDIA AT DIFFERENT AGES

Student is expected to accomplish the table. Below is a possible responses.

References

UNESCO IITE. Educating for the Media ad the Digital Age. Austria. 1999.
http://www.unesco.org/new/en/communnicatioin-and-information/media-
development/media-literacy/mil-as-composite-concept/

“United Media Information Literacy for Teachers.” United Nations Alliance of Civilizations
(UNAOC)—United Nations Educational, Scientific and Cultural Organization (UNESCO).
2020.
http://unesco.mil-for-teachers.unesco.org/modules/module-1/unit-1/
http://unesco.mil-for-teachers.unesco.org/modules/module-1/unit-3/

Zarate, Maria Jovita E. Media and Information Literacy. Manila, Philippines: Rex
Bookstore, 2016.

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