O U I N T

L V O E

EVOLUTION
 D I O I T

N A L T R A

TRADITIONAL
 I C E L C

T A T R O

ELECTRONIC
 I N S U D

L A I R T

INDUSTRIAL
M I A

E D

MEDIA
CODE: MIL11/12EMIL-IIIb 5
 Identify traditional and new media;

 Understand the purpose of each media tool per era, and

 Explain how the evolution of media shaped the values and

norms of people and society
Based from the video. How
communication evolve?

https://www.youtube.com/watch?v=rDkxsNmKDGk
People discovered fire, developed
paper from plants, and forged
weapons and tools with stone,
bronze, copper and iron.
 Cave paintings (also known as
“parietal art” are numerous paintings
and engravings found on cave walls
or ceilings around 38 000 BCE.
 Papyrus of Egypt
2500 BCE

Papyrus is made from pith of

papyrus plant. It is used in ancient
times as writing surface to designate
documents written on its sheets,
rolled up to scrolls.
 Acta Diurna: (Latin: Daily Acts
sometimes translated as Daily Public
Records) were Roman official notices, a
sort of daily gazette. They were carved on
stone or metal and presented in message
boards in public places like Forum of
Rome.
Acta Diurna in
Rome 130 BC
 Codex in the Mayan region (5th
Century)
Maya codices (singular codex) are folding
books written by the pre-Columbian Maya
civilization in Maya hieroglyphic script on
Mesoamerican bark paper. The Dresden
codex is the most important of the few that
survive.
Woodblock printing is a technique
for printing text, images or patterns
used widely throughout East Asia
and originating in China.
 Dibao in China (2nd Century)
The Chinese “Dibao” is the earliest
and oldest newspaper in the world.
 People used the power of stream,
developed machine tools, established
iron production, and the
manufacturing of various products
(including books through the printing
press)
 Telegraph
Is used for long distance
communication by transmitting
electrical signals over a wire laid
between stations.
 A printing press
Is typically used for texts. It is a
device that applies pressure to an
inked surface resting upon a print
medium (like paper or cloth)

A printing press for mass

production (19th century)
• Newspaper – The London Gazette (1640)
• Typewriter (1800)
• Telephone (1876)
• Motion picture photography/projection
(1890)
- Invention of transistor
- Transistor radio, electronic
circuits and the early
computers.
- In this age, long distance
communication became
more efficient.
- Apple 2 computer
- OHP LCD projectors
The internet paved the way for faster communication
and the creation of the social network.
People advanced the used of the microelectronics with
the invention of personal computers, mobile devices,
and wearable technology. Moreover, voice, image,
sound and data are digitalized. We are now living in the
information age.
 ACTIVITY:

Make a timeline of the evolution of New

Media from pre-industrial to
new/information Age.
1. Monitoring Function
2. Information Function
3. Opinion Function
4. Watching Role of Journalism
5. Channel of Advocacy of Political
Viewpoints
1.Indigenous Media
2.Library
3.Internet
- Editorializes the roles and functions of media in
democratic society
Unlocking the difficulties:
Unlocking the difficulties:
Unlocking the difficulties:
Roles and functions of media and information in a
democratic society:

1. Channel
2. Watchdog
3. Resource Center
4. Advocate
Channel
- provides
opportunities for
people to
communicate, share
ideas, speculate, tell
stories and give
information.
- Exposing corruption, maladministration, and
corporate wrong doings. It also informing the
government on the things that needed attention
and should be given an action. Even and simple
citizen can be a watchdog.
Resource Center
- acts as a gateway of
information for the
societies consumption.

- becomes a keeper of
memories of the
community, preserve
of heritage and source
of academic knowledge.
Advocate
- through its diverse
sources or formats, it
bridges the gap of
digital divide, and
suggests social change
as advocate to society.
- used within sociology to
& - refers to media sources that
explore how the media reach a large audience.
affects society.
The idea that all types of communication are compared to each other in their
ability to convey understanding to another person.

Phone calls Face to face classes

- This approach states that we as consumers
consciously choose what we want to see in
media, depending on our needs and
preferences.
- How people identify themselves within
particular social groups while engaging
with others on social media platforms.
Using the images below, Identify what could
be the roles and function of media.

Face to Face classes: Explain your COVID 19 NEWS: Explain your

Election: Explain your answer.
answer. answer.