MEDIA AND

INFORMATION
LITERACY
REVIE
W
What famous world event happened on April 14,
1912?
LESSON 3

Evolution of
traditional media
to new Media
1. Pre-Historic Age/ Pre-Industrial Age
(Before 1700s)
People discovered fire, developed
paper from plants, and forged
weapons and tools with stone,
bronze, copper and iron.
Pre-Historic Age/ Pre-Industrial Age (Before
1700s)

a. Cave paintings (35,000 BC) -

(also known as “parietal art”)
are numerous paintings and
Engravings found on cave
walls or ceilings
Pre-Historic Age/ Pre-Industrial Age (Before
1700s)
b. Clay tablets in Mesopotamia
(2400 BC) –
are used as a writing medium
especially for writing in cuneiform.
Cuneiform is one of the oldest forms of
writing. This means of communication
was used for over 3 000 years in 15
different languages
Pre-Historic Age/ Pre-Industrial Age (Before
1700s)
c. Papyrus in Egypt (2500 BC)
– is made from pith of papyrus
plant. It is used in ancient
times as writing surface to
designate documents written on
its sheets, rolled up to scroll
Pre-Historic Age/ Pre-Industrial Age (Before
1700s)
d. Acta Diurna in Rome (130
BC) – was a daily Roman
official notices, a sort of daily
gazette. They were carved on
stone or metal and presented in
message boards in public
places like the Forum of Rome.
Pre-Historic Age/ Pre-Industrial Age (Before
1700s)
e. Dibao In China - The
Chinese “Dibao” is the
earliest and oldest
newspaper
in the world
Pre-Historic Age/ Pre-Industrial Age (Before
1700s)
f. Printing Press using wood blocks
(220AD)
- Woodblock printing is a technique
for printing text, images or
patterns used widely throughout
East Asia and originating in China
in antiquity as a method of printing
on textiles and later paper.
Pre-Historic Age/ Pre-Industrial Age (Before
1700s)
g. Codex in the Mayan region
(5th Century)
- folding books written by the
pre-Columbian Mayan civilization
in Mayan hieroglyphic script on
Mesoamerican bark paper.
2. Industrial Age (1700s-1930s)
People used the power of steam,
developed machine tools,
established iron production, and
the manufacturing of various
products (including books through
the printing press).
 Industrial Age (1700s-1930s)
Printing press for
mass
production
(19thcentury) - a
device that allows for
the mass production of
uniform printed matter,
mainly text in the form
of books, pamphlets
and newspapers
 Industrial Age (1700s-1930s)
Newspaper- The London Gazette
(1640)
- is one of the official journals of
record of the British government,
and the most important among
such official journals in the
United Kingdom, in which certain
statutory notices are required to
be published.
 Industrial Age (1700s-1930s)
Typewriter (1800)
 Industrial Age (1700s-1930s)
Telephone (1876)
 Industrial Age (1700s-1930s)
•
Motion picture ph
otography/ projec
tion (1890)
 Industrial Age (1700s-1930s)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
• Telegraph
• Punch cards
3. Electronic Age (1930s-1980s)
The invention of the transistor
ushered in the electronic age.
People harnessed the power of
transistors that led to the transistor
radio, electronic circuits, and the
early computers. In this age, long
distance communication became
more efficient.
 Electronic Age (1930s-1980s)
• Transistor Radio - a small portable radio receiver
that uses transistor-based circuitry.
 Electronic Age (1930s-1980s)
Television
(1941)
 Electronic Age (1930s-1980s)
Large electronic
computers- i.e.
EDSAC (1949) and
UNIVAC 1 (1951)
 Electronic Age (1930s-1980s)

Mainframe
computers - i.e. IBM
704 (1960)
 Electronic Age (1930s-1980s)
• Personal computers - i.e. Hewlett-
Packard 9100A (1968), Apple 1 (1976)
• OHP (over head Projector), LCD
projectors (liquified crystal display)
Information Age (1970s-Present)
People advanced the use of
microelectronics in the invention of
personal computers,
mobile devices and wearable
technology. In this age, the Internet
paved the way for faster
communication and the creation of
the social network. Moreover,
 Information Age (1970s-Present)
• Web browsers: Mosaic (1993), Internet Explorer (1995)
• Blogs: Blogspot (1999), LiveJournal (1999), Wordpress (2003)
• Social networks/Social Media: Friendster (2002), Multiply (2003),
Facebook (2004)
• Microblogs: Twitter (2006), Tumblr (2007)
• Video: YouTube (2005)
• Augmented Reality / Virtual Reality
• Video chat: Skype (2003), Google Hangouts (2013)
• Search Engines: Google (1996), Yahoo (1995)
• Portable computers- laptops (1980), netbooks (2008), tablets
(1993)
• Smart phones
• Wearable technology
• Cloud and Big Data
QUIZ
1-4. What are the different ages of
the Evolution of Media?
5. It is also known as “parietal art”.
6. Into how many languages have
clay tablets been translated?
7. Which plant served as a writing
medium in ancient times?
8. What was the daily gazette of
Rome?
9.What was the earliest and oldest
newspaper?
10. What was the official journals of
record of the British government?
11. From where did wood blocks
originate?
12. Who wrote the codex in the
folded books of Mayan Region?
13. What machine was invented on
1800?
14. What year marked the release of the
first commercial motion picture?
15. In 1926, the development of
________ took place.
16. What transistor was used in
transistor radio?
17. What was invented on 1941?
18. What is EDSAC?
19. What is UNIVAC?
20. What was developed by IBM in
1960?
21-26. Give at least 6 inventions during
the Information age.
27. During which stage of media
evolution did humans discover fire?
28. During which era did people harness
the power of steam?
29. In this age, long distance
communication became more efficient.
30. In this age, the Internet paved the
way for faster communication and the
creation of the social network.
1-4 Pre-Historic Age/ Pre-Industrial Age (Before 1700s)
Industrial Age (1700s-1930s) , Electronic Age, Information Age
5. Cave paintings
6. 15
7. papyrus
8. Acta Diurna
9. Dibao
10. London Gazette
11. China
12. pre-Columbian Mayan civilization
CREDITS: This presentation template was created by Slidesgo, including
icons by Flaticon and infographics & images by Freepik
13. Typewriter
14. 1913
15. Motion picture with sound
16. transistor-based circuitry
17. television
18. Electronic Delay Storage Automatic Calculator
19. Universal Automatic Computer
20. Mainframe computers
21-26
27. pre-industrial age/pre-historic age
28. industrial ageCREDITS: This presentation template was created by Slidesgo, including
29. electronic age icons by Flaticon and infographics & images by Freepik
30. information age
Review
The Difference Between Traditional Media and New
Media
The Philippine Constitution state, in Section 4
Article III “No law shall be passed abridging the
freedom of speech, of expression, or the press,
or the right of the people peaceably to assemble
and petition the government for redress of
grievances.”
 Function of
Communication and
Media
1. Monitoring Functions
Inform citizens of what is
happening around them.
2. Information Function
Educate the audience as to the meaning
and significance of the “facts”; ability of
the media to teach the various norms,
rules and values.
3. Opinion Function
Provide a platform for public political
discourse, facilitating the formation of
“public opinion” and feeding that opinion
back to the public from whence it came.
4. Watchdog Role of Journalism
Give publicity to governmental and political
institutions.
5. Channel for advocacy for political
viewpoints
Serve as the channel for the advocacy of
political viewpoints
 Table of contents

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